I am a purpose-driven creative leader who blends strategy, design, and execution to deliver meaningful results. Whether running multi-city events, managing high-stakes digital campaigns, training teams, or developing brands from the ground up, I lead with clarity, collaboration, and empathy. My leadership empowers teams, streamline workflows, and inspire creativity — resulting in stronger brand impact, higher engagement, and consistent project success. I believe in elevating people, building systems, and using creativity as a force for innovation, visibility, and social change.…

Kanza Rao

I am a purpose-driven creative leader who blends strategy, design, and execution to deliver meaningful results. Whether running multi-city events, managing high-stakes digital campaigns, training teams, or developing brands from the ground up, I lead with clarity, collaboration, and empathy. My leadership empowers teams, streamline workflows, and inspire creativity — resulting in stronger brand impact, higher engagement, and consistent project success. I believe in elevating people, building systems, and using creativity as a force for innovation, visibility, and social change.…

Available to hire

I am a purpose-driven creative leader who blends strategy, design, and execution to deliver meaningful results. Whether running multi-city events, managing high-stakes digital campaigns, training teams, or developing brands from the ground up, I lead with clarity, collaboration, and empathy.

My leadership empowers teams, streamline workflows, and inspire creativity — resulting in stronger brand impact, higher engagement, and consistent project success. I believe in elevating people, building systems, and using creativity as a force for innovation, visibility, and social change.

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Experience Level

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Work Experience

Creative Head at Digiplow Digital Agency
March 31, 2020 - March 31, 2020
Led branding, campaigns and creative workflows across 13+ client brands; built data-driven branding frameworks; boosted client retention by 40% and revenue growth by 25% through consistent creative delivery and performance-driven design.
Digital Media Strategist at Hark aam Pvt. Ltd.
June 30, 2023 - June 30, 2023
Led coordination across multiple digital, marketing, and event management projects under the direction of the CEO. Managed Server4 Sale's social media presence and communications design efforts; developed integrated storytelling campaigns—from concept to scripting to visuals and full video execution—along with ad copywriting, creative design, A/B testing, and targeted paid advertising.
Project Coordinator at Server4 Sale
October 20, 2025 - October 20, 2025
Managed payments systems, financial reporting, office operations, and cross-department coordination to ensure smooth workflows. Led sponsorship communications for major industry events, coordinated with the creative team on artwork development, managed post-event activities, and oversaw social media graphics and publishing.
Founder & CEO at KMS Creatives
January 1, 2011 - November 17, 2025
Founded and grew KMS Creatives into a purpose-driven social-impact brand empowering 300+ women through sustainable craft training; experienced in project coordination, content strategy, art direction, and cross-functional team leadership.
Freelance Assistant Art Director at Various Clients
December 31, 2018 - December 31, 2018
Supported senior art directors on major campaigns, developed visual concepts, created design assets, and contributed to brand identity work for multiple clients.
Creative Head at Digiplow Digital Agency
June 1, 2016 - March 31, 2020
Found and grew KMS Creatives into a purpose-driven hand-made gifting brand creating social impact through sustainability; designed complete brand identity, led all creative directions, built the brand’s WordPress e-commerce site, and drove digital marketing, storytelling, and product development. Led multi-city campaigns, event management, and sponsorship communications; contributed to national TV features and recognition for the brand.
Project Coordinator at Server4 Sale
July 1, 2024 - October 20, 2025
Managed payments systems, financial reporting, office operations, and cross-department coordination to ensure smooth workflows. Developed audit-ready reporting formats; led sponsorship communications and creative coordination for events; managed post-event activities and social media assets, including publishing and communications.
Administrative & Digital Strategist at MK & Co.
April 1, 2024 - July 31, 2024
Creative and results-driven Digital Strategist with 10+ years of experience leading social media growth, multi-platform campaigns, high-performing brand content, and directing creative teams. Led digital presence management, client communications, and cross-functional leadership; built brand assets and managed online platforms to optimize engagement.

Education

M.A in Mass Communication at University of Karachi
January 1, 2016 - December 31, 2018
Bachelor's in commerce at University of Karachi
January 1, 2011 - December 31, 2013
M.A in Mass Communication at University of Karachi
January 1, 2016 - December 31, 2018
Bachelor in Commerce at University of Karachi
January 1, 2011 - December 31, 2013

Qualifications

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Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Education

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Experience Level