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I am a marketing and communication specialist with hands-on experience at Mercedes-Benz AG, where I focus on strategic content development, stakeholder communication, and internal product enablement. I have a proven track record in supporting marketing and rollout efforts for various projects, including AI tools and metadata systems. Currently, I am completing my M.Sc in Management at the Technical University of Munich, specializing in Digital Marketing and Strategic Management. I'm passionate about leveraging my practical marketing experience and automotive industry knowledge to drive growth in vehicle data solutions.…I am a marketing and communication specialist with hands-on experience at Mercedes-Benz AG, where I focus on strategic content development, stakeholder communication, and internal product enablement. I have a proven track record in supporting marketing and rollout efforts for various projects, including AI tools and metadata systems. Currently, I am completing my M.Sc in Management at the Technical University of Munich, specializing in Digital Marketing and Strategic Management. I'm passionate about leveraging my practical marketing experience and automotive industry knowledge to drive growth in vehicle data solutions.

Anggita Ratna Dewayani

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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I am a marketing and communication specialist with hands-on experience at Mercedes-Benz AG, where I focus on strategic content development, stakeholder communication, and internal product enablement. I have a proven track record in supporting marketing and rollout efforts for various projects, including AI tools and metadata systems. Currently, I am completing my M.Sc in Management at the Technical University of Munich, specializing in Digital Marketing and Strategic Management. I'm passionate about leveraging my practical marketing experience and automotive industry knowledge to drive growth in vehicle data solutions.…I am a marketing and communication specialist with hands-on experience at Mercedes-Benz AG, where I focus on strategic content development, stakeholder communication, and internal product enablement. I have a proven track record in supporting marketing and rollout efforts for various projects, including AI tools and metadata systems. Currently, I am completing my M.Sc in Management at the Technical University of Munich, specializing in Digital Marketing and Strategic Management. I'm passionate about leveraging my practical marketing experience and automotive industry knowledge to drive growth in vehicle data solutions.

Available to hire

I am a marketing and communication specialist with hands-on experience at Mercedes-Benz AG, where I focus on strategic content development, stakeholder communication, and internal product enablement. I have a proven track record in supporting marketing and rollout efforts for various projects, including AI tools and metadata systems.

Currently, I am completing my M.Sc in Management at the Technical University of Munich, specializing in Digital Marketing and Strategic Management. I’m passionate about leveraging my practical marketing experience and automotive industry knowledge to drive growth in vehicle data solutions.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Advanced

German

Intermediate

Indonesian

Fluent

Javanese

Fluent

Work Experience

Strategic Communications in Advanced Data Analytics - Working Student at Mercedes-Benz AG

September 1, 2024 - Present

Developed comprehensive marketing materials for AI and data transformation projects, including product flyers, customer presentations, and technical documentation for internal stakeholders. Key projects were AI legal assistant, watermarking tech, battery storage optimization, and metadata management systems. Translated technical project packages into executive-ready communications, reducing iteration time by 40%. Managed content strategy for Aftersales Data Management platform accessible to all employees. Designed newsletter campaigns that increased engagement by 250%, rolled out new visual identity across three international hubs, and built knowledge-sharing systems connecting over 1100 employees. Standardized content templates used by multiple departments and aligned messaging with Mercedes-Benz Consulting for internal transformation.

Decarbonization DACH Region - Internship at MHP Management- und IT-Beratung GmbH

September 30, 2024 - July 28, 2025

Coordinated stakeholder communication for decarbonization strategies across the DACH region, delivering project results recognized as a model case study. Developed structured visual reports and compliance documentation aligned with EU sustainability policies. Delivered strategic content and executive communication for client-facing presentations in the B2B energy sector.

Creative Communications Specialist at Global Independent Practice

December 31, 2023 - July 28, 2025

Delivered integrated marketing campaigns and lead generation materials for multinational B2B clients. Managed multichannel marketing campaigns, achieving a 35% increase in lead conversion rates. Developed customer acquisition strategies and sales support materials for technology and consumer goods sectors. Coordinated marketing communications for international design events. Served as Editorial Designer and Creative Director for leading publications. Managed content production, campaign planning, and creative teams. Established content management systems and editorial workflows, and implemented customer journey mapping and content optimization resulting in a 45% improvement in customer engagement.