I’m Alexandra Petrean, a product designer with 15 years of progressive experience across UI/UX, branding, motion design, and fashion design. I combine vision and creativity with well-thought-out product launches, art direction, and branding initiatives. For the past seven years I’ve focused mainly on product and UI/UX design, collaborating across freelancing, marketing agencies, B2B tech companies, and digital service firms to deliver useful and engaging experiences that make a real impact. What motivates me every day is knowing my work can improve people’s lives. I love working across multiple touchpoints with different businesses, turning complex problems into simple, elegant interfaces, and helping teams grow through design. When I’m not designing, I enjoy art cinematography, storytelling, and outdoor activities like hiking.…

Alexandra Petrean

I’m Alexandra Petrean, a product designer with 15 years of progressive experience across UI/UX, branding, motion design, and fashion design. I combine vision and creativity with well-thought-out product launches, art direction, and branding initiatives. For the past seven years I’ve focused mainly on product and UI/UX design, collaborating across freelancing, marketing agencies, B2B tech companies, and digital service firms to deliver useful and engaging experiences that make a real impact. What motivates me every day is knowing my work can improve people’s lives. I love working across multiple touchpoints with different businesses, turning complex problems into simple, elegant interfaces, and helping teams grow through design. When I’m not designing, I enjoy art cinematography, storytelling, and outdoor activities like hiking.…

Available to hire

I’m Alexandra Petrean, a product designer with 15 years of progressive experience across UI/UX, branding, motion design, and fashion design. I combine vision and creativity with well-thought-out product launches, art direction, and branding initiatives. For the past seven years I’ve focused mainly on product and UI/UX design, collaborating across freelancing, marketing agencies, B2B tech companies, and digital service firms to deliver useful and engaging experiences that make a real impact.

What motivates me every day is knowing my work can improve people’s lives. I love working across multiple touchpoints with different businesses, turning complex problems into simple, elegant interfaces, and helping teams grow through design. When I’m not designing, I enjoy art cinematography, storytelling, and outdoor activities like hiking.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior UI/UX Designer at GlobalLogic Romania (ex Fortech)
April 30, 2024 - July 28, 2025
Worked on desktop responsive apps, complex internal applications, and mobile web apps. Created a large enterprise application with over 650 screens for a major automotive manufacturer collaborating with international teams. Designed an enterprise event app with 100+ screens, an MVP for skill development for B2B market, and a pitch deck and POC for a courier services leader. Facilitated client and internal meetings on UI/UX and delivered projects alongside PMs, POs, developers, and managers.
Product Designer at curious by design
January 1, 2024 - Present
Working independently as a freelance product designer in a challenging market. Collaborate with small to mid-sized companies and agencies. Deliver projects that improve user experience and design, helping businesses grow.
Senior UI/UX Designer at GlobalLogic Romania (ex Fortech)
January 1, 2023 - January 1, 2024
Worked on desktop-responsive and mobile web UI/UX for corporate/internal apps; contributed to an enterprise, complex application for a major automotive client with 650+ screens; coordinated with client teams, POs, and international teams across Spain, Italy, India, and Germany.
Visual Designer at Vohkus
August 31, 2022 - July 28, 2025
Pitched and worked on internal and client UI/UX projects, marketing campaigns, branding, and video. Involved in strategy, creation, and improvement of website and eCommerce platforms. Led company rebranding including identity and guidelines. Created in-house marketing collateral, motion design videos, and promotional materials. Collaborated with multiple departments and high-profile clients such as Dell, Microsoft, and Lenovo.
Visual Designer at Vohkus
January 1, 2020 - January 1, 2022
Pitched design ideas for internal and client projects; worked on UI/UX, marketing campaigns, branding and video projects; contributed to the company website and eCommerce, built HubSpot pages, and supported end-to-end campaigns.
Graphic Designer at The Factory Network
November 30, 2019 - July 28, 2025
Communicated and pitched design ideas for internal and client projects. Worked on UI/UX design for websites in diverse sectors including e-commerce, startups, luxury retail, and healthcare. Involved in agency and client rebranding projects. Created motion design videos and marketing campaigns. Produced presentations and PowerPoint slideshows. Collaborated with a wide team to deliver projects on deadlines.
Graphic Designer at The Factory Network
January 1, 2018 - January 1, 2020
UI/UX design, branding and rebranding; created branding manuals, literature, motion design, video production; contributed to marketing collateral, landing pages, blogs, banners, emails; collaborated with cross-functional teams to deliver projects on deadlines.

Education

PhD at The University of Art and Design
January 1, 2012 - December 31, 2017
Master’s Degree at The University of Art and Design
January 1, 2010 - December 31, 2012
Bachelor’s Degree at The University of Art and Design
January 1, 2007 - December 31, 2010
PhD in Visual Arts at The University of Art and Design, Cluj-Napoca, Romania
January 1, 2012 - January 1, 2017
Multi and interdisciplinarity in PhD and post-doctoral studies at ICCV Research Institute for The Quality of Life at Romanian Academy, Bucharest, Romania
January 1, 2014 - January 1, 2015
Master’s Degree in Fashion Design at The University of Art and Design, Cluj-Napoca, Romania
January 1, 2010 - January 1, 2012
Bachelor’s Degree in Fashion Design at The University of Art and Design, Cluj-Napoca, Romania
January 1, 2007 - January 1, 2010
UX Design Course at Informal School of IT
January 1, 2018 - April 1, 2018
PhD in Visual Arts at The University of Art and Design, Cluj-Napoca, Romania
January 1, 2012 - January 1, 2017
Interdisciplinarity in PhD and post-doctoral studies at ICCV Research Institute for The Quality of Life at Romanian Academy, Bucharest, Romania
January 1, 2014 - January 1, 2015
Master’s Degree in Fashion Design at The University of Art and Design, Cluj-Napoca, Romania
January 1, 2010 - January 1, 2012
Bachelor’s Degree in Fashion Design at The University of Art and Design, Cluj-Napoca, Romania
January 1, 2007 - January 1, 2010
UX Course at Informal School of IT, Cluj-Napoca, Romania
January 1, 2018 - January 1, 2018

Qualifications

UX course at Informal School of IT
January 1, 2018 - April 30, 2018
Multi and interdisciplinarity in PhD and post-doctoral studies at ICCV Research Institute for The Quality of Life at Romanian Academy
January 1, 2014 - April 30, 2015
UX Course
January 1, 2018 - January 1, 2018

Industry Experience

Retail, Healthcare, Software & Internet, Professional Services, Education, Manufacturing, Media & Entertainment, Computers & Electronics

Skills

Experience Level