HF

I am a passionate Marketing and Brand Communications Manager with extensive experience in social media, PR, and influencer marketing.

About

I am a passionate Marketing and Brand Communications Manager with extensive experience in social media, PR, and influencer marketing. Over the years, I have managed relationships with leading brands and successfully executed diverse marketing campaigns that have elevated brand visibility, engagement, and revenue. With a master’s degree in Business Administration and specialized digital marketing certification from Google, I bring a strategic and creative approach to branding and communications.

Currently based in Dublin, Ireland, I lead marketing efforts for Homesavers across multiple channels including social media, websites, and OOH. I thrive on collaborating with cross-functional teams to develop innovative marketing strategies and drive impactful promotions. Continuously learning and adapting, I aim to help brands build meaningful connections with their audiences and achieve measurable growth.

  • 6 years' experience
  • Joined July 2025

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Non-Profit Organization

Work experience· 20 roles

Marketing Assistant · HOMESAVERS.IENov 2023 – Present · 3 yrs 1 mo

Spearhead Homesavers marketing efforts across multiple online & offline channels, including social media, website, and OOH, to boost brand awareness and customer interaction. Develop & execute influencer campaigns to expand brand reach and connect with target audiences. Plan and coordinate in-store events and new store launches, including managing event logistics, creating engaging customer experiences, and working closely with store teams to ensure seamless execution and maximum footfall. Lead and supervise the development of marketing materials, including OOH creatives, leaflets, and custom brand artwork. Collaborate with vendors and internal teams to ensure consistent brand messaging across all communication channels. Curate welcoming and immersive in-store environments during key events and seasonal campaigns by coordinating décor, customer service flow, music, sampling stations, and team briefings to enhance customer satisfaction and dwell time.

Marketing Assistant · HOMESAVERS.IENov 2023 – Present · 3 yrs 1 mo

Spearhead marketing efforts across multiple online and offline channels including social media, website, and out-of-home advertising to boost brand awareness and customer interaction. Develop and execute influencer campaigns to expand brand reach and connect with target audiences. Plan and coordinate in-store events and new store launches, managing event logistics and creating engaging customer experiences while collaborating with store teams. Lead and supervise development of marketing materials including OOH creatives, leaflets, and custom brand artwork. Collaborate with vendors and internal teams to ensure consistent brand messaging. Curate welcoming and immersive in-store environments during key events and seasonal campaigns by coordinating décor, customer service flow, music, sampling stations, and team briefings to enhance customer satisfaction and dwell time.

Marketing Assistant · HOMESAVERS.IENov 2023 – Present · 3 yrs 1 mo

Spearheaded Homesavers marketing efforts across multiple online and offline channels, including social media, website, and OOH, to boost brand awareness and customer interaction. Developed and executed influencer campaigns to expand brand reach and connect with target audiences. Planned and coordinated in-store events and new store launches, including managing event logistics and creating engaging customer experiences. Led and supervised the development of marketing materials, collaborated with vendors and teams to ensure consistent brand messaging, and curated immersive in-store environments during key events and seasonal campaigns.

Marketing Assistant · Homesavers.ieFeb 2023 – Present · 3 yrs 10 mos
Marketing Assistant · Homesavers.ieFeb 2023 – Present · 3 yrs 10 mos
Assistant Brand Manager · Cool & Cool (C&C) - ABC International Ltd.Jan 2023 – Aug 2025 · 2 yrs 8 mos
Assistant Brand Manager · Cool&Cool (C&C) - ABC International Ltd. PakistanJan 2023 – Aug 2025 · 2 yrs 8 mos
Assistant Brand Manager · COOL&COOL (C&C) - ABC INTERNATIONAL LTD. PAKISTANJan 2023 – Jul 2025 · 2 yrs 7 mos

Education· 15

MASTERS IN BUSINESS ADMINISTRATION (MBA) · SZABIST (Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology)2018 – 2019
BACHELOR IN BUSINESS ADMINISTRATION (BBA) · Bahria University Karachi Pakistan2013 – 2017
HIGHER SECONDARY SCHOOL · Bahria College Karachi2012
Masters in Business Administration · SZABIST (Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology)2018 – 2019

Certifications and awards· 5

The Fundamentals of Digital Marketing Certification by Google Digital Garage2020
The Fundamentals of Digital Marketing Certification by Google Digital Garage2020
The Fundamentals of Digital Marketing Certification by Google Digital Garage2020
The Fundamentals of Digital Marketing Certification by Google Digital Garage2020 – 2025

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