Available to hire
I am a passionate Marketing and Brand Communications Manager with extensive experience in social media, PR, and influencer marketing. Over the years, I have managed relationships with leading brands and successfully executed diverse marketing campaigns that have elevated brand visibility, engagement, and revenue. With a master’s degree in Business Administration and specialized digital marketing certification from Google, I bring a strategic and creative approach to branding and communications.
Currently based in Dublin, Ireland, I lead marketing efforts for Homesavers across multiple channels including social media, websites, and OOH. I thrive on collaborating with cross-functional teams to develop innovative marketing strategies and drive impactful promotions. Continuously learning and adapting, I aim to help brands build meaningful connections with their audiences and achieve measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Marketing Assistant at HOMESAVERS.IE
November 1, 2023 - PresentSpearheaded Homesavers marketing efforts across multiple online and offline channels, including social media, website, and OOH, to boost brand awareness and customer interaction. Developed and executed influencer campaigns to expand brand reach and connect with target audiences. Planned and coordinated in-store events and new store launches, including managing event logistics and creating engaging customer experiences. Led and supervised the development of marketing materials, collaborated with vendors and teams to ensure consistent brand messaging, and curated immersive in-store environments during key events and seasonal campaigns.
Assistant Brand Manager at COOL&COOL (C&C) - ABC INTERNATIONAL LTD. PAKISTAN
January 31, 2023 - July 28, 2025Led all communications including social media budgeting, planning, and execution of all ATL, BTL, media, E-commerce partnerships, events, and PR plans in collaboration with relevant vendors and agencies. Assisted the director of marketing in developing and executing the annual marketing plan, including packaging and enhancing in-store customer experience by collaborating with digital, creative, and outdoor agency partners. Provided ongoing training to a team of 50 in-store sales staff, improving sales techniques, product knowledge, and usage.
Assistant Brand Manager at SALITEX CLOTHING BRAND PAKISTAN
December 31, 2021 - July 28, 2025Key skills included social media management, content creation, SEO, and data analytics. Led the design and implementation of innovative social media campaigns to revamp the brand image, boosting Instagram followers by 100k+ and driving a 20% increase in annual revenue. Headed creative direction and aesthetics for photoshoots, social media campaigns, and PR activities with celebrities and bloggers to enhance brand visibility and credibility.
PR and Communications Manager at FHM and PEOPLE MAGAZINE PAKISTAN
May 31, 2020 - July 28, 2025Managed and cultivated relationships with leading brands such as Gul Ahmed, Debenhams, Charles and Keith, Interwood, and Luckyone Mall. Successfully executed multiple PR campaigns for these clients while managing several projects simultaneously, boosting brand presence and credibility.
Marketing Assistant at HOMESAVERS.IE
November 1, 2023 - PresentSpearhead marketing efforts across multiple online and offline channels including social media, website, and out-of-home advertising to boost brand awareness and customer interaction. Develop and execute influencer campaigns to expand brand reach and connect with target audiences. Plan and coordinate in-store events and new store launches, managing event logistics and creating engaging customer experiences while collaborating with store teams. Lead and supervise development of marketing materials including OOH creatives, leaflets, and custom brand artwork. Collaborate with vendors and internal teams to ensure consistent brand messaging. Curate welcoming and immersive in-store environments during key events and seasonal campaigns by coordinating décor, customer service flow, music, sampling stations, and team briefings to enhance customer satisfaction and dwell time.
Assistant Brand Manager at COOL&COOL (C&C) - ABC INTERNATIONAL LTD. PAKISTAN
January 31, 2023 - July 28, 2025Led all communications including social media budgeting, planning, and execution of ATL, BTL, media, E-commerce partnerships, events, and PR plans of each category in collaboration with relevant vendors and agencies. Assisted the director of marketing in developing and executing the annual marketing plan, including packaging and developing in-store customer experience by closely working with digital, creative, and outdoor agency partners. Provided continuous training to a team of 50 in-store sales team, enhancing sales techniques and product knowledge.
Assistant Brand Manager at SALITEX CLOTHING BRAND PAKISTAN
December 31, 2021 - July 28, 2025Specialized in key skills such as social media management, content creation, SEO, and data analytics. Led the design and implementation of innovative social media campaigns to revamp the brand image, resulting in significant increase of 100k+ followers on Instagram and a 20% annual revenue increase. Headed the creative direction and aesthetics for photoshoots, social media campaigns, and PR activities including collaborations with celebrities and bloggers to enhance brand visibility and credibility.
PR and Communications Manager at FHM and PEOPLE MAGAZINE PAKISTAN
May 31, 2020 - July 28, 2025Managed and cultivated relationships with leading brands such as Gulahmed, Debenhams, Charles and Keith, Interwood, and Luckyone Mall. Successfully executed PR campaigns for these clients while simultaneously managing multiple projects to ensure successful outcomes.
Marketing Assistant at HOMESAVERS.IE
November 1, 2023 - PresentSpearhead Homesavers marketing efforts across multiple online & offline channels, including social media, website, and OOH, to boost brand awareness and customer interaction. Develop & execute influencer campaigns to expand brand reach and connect with target audiences. Plan and coordinate in-store events and new store launches, including managing event logistics, creating engaging customer experiences, and working closely with store teams to ensure seamless execution and maximum footfall. Lead and supervise the development of marketing materials, including OOH creatives, leaflets, and custom brand artwork. Collaborate with vendors and internal teams to ensure consistent brand messaging across all communication channels. Curate welcoming and immersive in-store environments during key events and seasonal campaigns by coordinating décor, customer service flow, music, sampling stations, and team briefings to enhance customer satisfaction and dwell time.
Assistant Brand Manager at COOL&COOL (C&C) - ABC INTERNATIONAL LTD. PAKISTAN
January 31, 2023 - July 28, 2025Led all communications including social media budgeting, planning, and execution of all ATL, BTL, media, E-commerce partnerships, events, and PR plans of each category in collaboration with the relevant vendors and agencies. Assisted the director of marketing in developing and executing the annual marketing plan, including packaging and developing in-store customer experience by working very closely with digital, creative, and outdoor agency partners. Provided continuous training to a team of 50 in-store sales team, enhancing their sales techniques, product knowledge & usage.
Assistant Brand Manager at SALITEX CLOTHING BRAND PAKISTAN
December 31, 2021 - July 28, 2025Key skills included social media management, content creation, SEO, and data analytics. Led the design and implementation of innovative social media campaigns to revamp the brand image, resulting in a significant increase of 100k+ followers on Instagram leading to a 20% annual revenue increase. Headed the creative direction and aesthetics for photoshoots, social media campaigns, and PR activities including collaborations with celebrities and bloggers, which contributed to increased brand visibility and credibility.
PR and Communications Manager at FHM and PEOPLE MAGAZINE PAKISTAN
May 31, 2020 - July 28, 2025Managed and cultivated relationships with leading brands such as GulAhmed, Debenhams, Charles and Keith, Interwood, and Luckyone Mall. Successfully executed PR campaigns for these clients while juggling multiple projects simultaneously.
Marketing Assistant at Homesavers.ie
February 1, 2023 - PresentSpearhead marketing efforts across multiple online and offline channels including social media, website, and Out of Home (OOH) advertising to boost brand awareness and customer interaction. Develop and execute influencer campaigns to expand brand reach and connect with target audiences. Handle new store relaunches by leading in-store and digital/social marketing strategies, coordinating promotional materials, and driving footfall and sales through targeted campaigns and customer engagement initiatives. Lead and supervise development of marketing materials including OOH creatives, leaflets, and custom brand artwork. Lead Corporate Social Responsibility initiatives, including partnerships with organizations like the Irish Cancer Society. Collaborate with vendors and internal teams to ensure consistent brand messaging across all communication channels.
Assistant Brand Manager at Cool&Cool (C&C) - ABC International Ltd. Pakistan
January 31, 2023 - August 14, 2025Managed and cultivated relationships with leading brands such as Gulahmed, Debenhams, Charles and Keith, Interwood, and Luckyone Mall. Successfully executed PR campaigns for these clients while balancing multiple projects. Led all communications including social media budgeting, planning, and execution of ATL, BTL, media, e-commerce partnerships, events, and PR plans in collaboration with relevant vendors and agencies. Assisted the Director of Marketing in developing and executing the annual marketing plan including packaging and in-store customer experience by working closely with digital, creative, and outdoor agency partners. Provided continuous training to a team of 50 in-store sales team to enhance their sales techniques, product knowledge, and usage. Led the design and implementation of innovative social media campaigns to revamp brand image, resulting in a significant increase of 100k+ followers on Instagram leading to a 20% annual revenue increase. Headed creative direction and
Assistant Brand Manager at Salitex Clothing Brand Pakistan B2B and B2C Retail Apparel and Fashion Brand
December 31, 2021 - August 14, 2025PR and Communications Manager at FHM and People Magazine Pakistan
May 31, 2020 - August 14, 2025Led PR and communications for leading fashion and lifestyle magazines in Pakistan.
Marketing Assistant at Homesavers.ie
February 1, 2023 - PresentSpearhead marketing efforts across multiple online and offline channels including social media, website, and OOH to boost brand awareness and customer interaction. Develop and execute influencer campaigns to expand brand reach and connect with target audiences. Handle new store relaunches by leading the development of in-store and digital/social marketing strategies, coordinating promotional materials, and driving footfall and sales through targeted campaigns and customer engagement initiatives. Lead and supervise development of marketing materials including OOH creatives, leaflets, and custom brand artwork. Lead CSR initiatives including partnerships with organizations like the Irish Cancer Society. Collaborate with vendors and internal teams to ensure consistent brand messaging across all communication channels.
Assistant Brand Manager at Cool & Cool (C&C) - ABC International Ltd.
January 31, 2023 - August 14, 2025Assisted the director of marketing in developing and executing the annual marketing plan including packaging and developing in-store customer experience by working closely with digital, creative, and outdoor agency partners. Led all communications including social media budgeting, planning, and execution of ATL, BTL, media, E-commerce partnerships, events, and PR plans for each category in collaboration with relevant vendors and agencies. Managed and cultivated relationships with leading brands such as Gulahmed, Debenhams, Charles and Keith, Interwood, and Luckyone Mall. Provided continuous training to a team of 50 in-store sales team enhancing their sales techniques, product knowledge and usage. Led the design and implementation of innovative social media campaigns revamping the brand image resulting in significant follower growth and revenue increase. Headed the creative direction and aesthetics for photoshoots, social media campaigns, and PR activities including collaborations with
PR and Communications Manager at FHM and People Magazine Pakistan
May 1, 2020 - August 14, 2025Led PR and communications for leading fashion and lifestyle magazines in Pakistan.
Assistant Brand Manager at Salitex Clothing Brand Pakistan
December 1, 2021 - August 14, 2025Worked in B2B and B2C retail, apparel and fashion brand assisting brand management.
Education
MASTERS IN BUSINESS ADMINISTRATION (MBA) at SZABIST (Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology)
January 1, 2018 - December 31, 2019BACHELOR IN BUSINESS ADMINISTRATION (BBA) at Bahria University Karachi Pakistan
January 1, 2013 - December 31, 2017HIGHER SECONDARY SCHOOL at Bahria College Karachi
January 1, 2012 - December 31, 2012Masters in Business Administration at SZABIST (Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology)
January 1, 2018 - December 31, 2019Bachelor in Business Administration at Bahria University Karachi Pakistan
January 1, 2013 - December 31, 2017Higher Secondary School at Bahria College Karachi
January 1, 2012 - December 31, 2012Masters in Business Administration (MBA) at SZABIST (Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology)
January 1, 2018 - December 31, 2019Bachelor in Business Administration (BBA) at Bahria University Karachi Pakistan
January 1, 2013 - December 31, 2017Higher Secondary School at Bahria College Karachi
January 1, 2012 - December 31, 2012Master's in Business Administration (MBA) at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST)
January 1, 2018 - January 1, 2019Bachelor in Business Administration (BBA) at Bahria University Karachi Pakistan
January 1, 2013 - January 1, 2017Higher Secondary School at Bahria College Karachi
January 11, 2030 - January 1, 2012Master's in Business Administration (MBA) at Shaheed Zulfiquar Ali Bhutto Institute of Science and Technology (SZABIST)
January 1, 2018 - January 1, 2019Bachelor in Business Administration (BBA) at Bahria University Karachi Pakistan
January 1, 2013 - January 1, 2017Higher Secondary School at Bahria College Karachi
January 1, 2012 - August 14, 2025Qualifications
The Fundamentals of Digital Marketing Certification by Google Digital Garage
January 1, 2020 - December 31, 2020The Fundamentals of Digital Marketing Certification by Google Digital Garage
January 1, 2020 - December 31, 2020The Fundamentals of Digital Marketing Certification by Google Digital Garage
January 1, 2020 - December 31, 2020The Fundamentals of Digital Marketing Certification by Google Digital Garage
January 1, 2020 - August 14, 2025The Fundamentals of Digital Marketing Certification by Google Digital Garage
January 1, 2020 - August 14, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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