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Hi, I'm Marcela Mattia, a communications professional with a passion for strategy, copywriting, and branding. I enjoy creating engaging content and managing brand image to connect meaningfully with audiences. Over the years, I've worked with different companies and developed strategies that help brands grow and build lasting relationships with their customers. I'm always excited to join dynamic creative teams where I can contribute my skills and continue learning. I love crafting impactful narratives and delivering messages that truly resonate.…Hi, I'm Marcela Mattia, a communications professional with a passion for strategy, copywriting, and branding. I enjoy creating engaging content and managing brand image to connect meaningfully with audiences. Over the years, I've worked with different companies and developed strategies that help brands grow and build lasting relationships with their customers. I'm always excited to join dynamic creative teams where I can contribute my skills and continue learning. I love crafting impactful narratives and delivering messages that truly resonate.

Marcela Mattia

Copywriter, Content Strategist, Content Producer, +2

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Hi, I'm Marcela Mattia, a communications professional with a passion for strategy, copywriting, and branding. I enjoy creating engaging content and managing brand image to connect meaningfully with audiences. Over the years, I've worked with different companies and developed strategies that help brands grow and build lasting relationships with their customers. I'm always excited to join dynamic creative teams where I can contribute my skills and continue learning. I love crafting impactful narratives and delivering messages that truly resonate.…Hi, I'm Marcela Mattia, a communications professional with a passion for strategy, copywriting, and branding. I enjoy creating engaging content and managing brand image to connect meaningfully with audiences. Over the years, I've worked with different companies and developed strategies that help brands grow and build lasting relationships with their customers. I'm always excited to join dynamic creative teams where I can contribute my skills and continue learning. I love crafting impactful narratives and delivering messages that truly resonate.

Available to hire

Hi, I’m Marcela Mattia, a communications professional with a passion for strategy, copywriting, and branding. I enjoy creating engaging content and managing brand image to connect meaningfully with audiences. Over the years, I’ve worked with different companies and developed strategies that help brands grow and build lasting relationships with their customers.

I’m always excited to join dynamic creative teams where I can contribute my skills and continue learning. I love crafting impactful narratives and delivering messages that truly resonate.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Communications Specialist and Copywriter at Shopee

March 31, 2025 - July 28, 2025

Created and executed communication strategies and materials for various campaigns and channels. Wrote and proofread engaging content for campaigns, social media, emails, notifications, Landing Pages, and other customer contact methods. Managed multiple projects simultaneously across different marketing funnel stages. Ensured consistent brand voice by presenting branding workshops for strategic company areas. Produced presentations and scripts for spokespersons and managers' event appearances. Led content production for Parada Shopee, conducting interviews, creating recording scripts, and producing launch communications.

Copywriter and Content Strategist at Americanas s.a.

November 30, 2023 - July 28, 2025

Developed content and communication strategies to enhance seller relationships and attract new ones. Produced SEO-optimized content for the brand's blog covering sales, finance, work rights, and more. Ghostwritten articles for E-commerce Brasil, Latin America's largest e-commerce portal. Crafted and reviewed scripts for video campaigns, live events, and spokesperson appearances. Conducted branding workshops to key departments, enhancing brand image and positioning. Designed communication campaigns and brand awareness strategies with consistent tone of voice.

Content Production and Strategy at SA365 (Agency)

November 30, 2020 - July 28, 2025

Managed social media platforms and created strategic plans. Produced and proofread content for video campaigns, email marketing, social media, and Landing Pages. Developed content strategies and managed corporate communication for multiple brands including Leroy Merlin, JBS, Sanofi Brasil, Samsung, Votorantim, Royal Canin, and Tintas Suvinil.

Cultural Representative Program at Walt Disney World® Resort

August 31, 2018 - July 28, 2025

Provided customer service at Magic Kingdom by supporting and assisting guests from all over the world. Contributed to customer satisfaction ensuring the best guest experience in the parks.

Social Media Analyst at DMV Comunicação (Agency)

June 30, 2018 - July 28, 2025

Developed strategic content plans and editorial calendars for Instagram, LinkedIn, and Facebook. Managed consumer community on social media platforms.