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I am a self-motivated Master of Development Economics graduate with over 7 years of experience in Digital Marketing, Advisory, and Data Analytics. I specialize in managing and optimizing digital marketing campaigns across multiple platforms including Meta Ads, Google Ads, TikTok Ads, and SEO technical strategies. I am passionate about leveraging data analytics and visualization tools such as Google Analytics, Looker Data Studio, and Google Tag Manager to provide actionable insights and improve campaign performance. I enjoy collaborating with development teams to enhance user experience and conversion rates while continuously optimizing marketing strategies.…I am a self-motivated Master of Development Economics graduate with over 7 years of experience in Digital Marketing, Advisory, and Data Analytics. I specialize in managing and optimizing digital marketing campaigns across multiple platforms including Meta Ads, Google Ads, TikTok Ads, and SEO technical strategies. I am passionate about leveraging data analytics and visualization tools such as Google Analytics, Looker Data Studio, and Google Tag Manager to provide actionable insights and improve campaign performance. I enjoy collaborating with development teams to enhance user experience and conversion rates while continuously optimizing marketing strategies.

Nikko Susanto

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am a self-motivated Master of Development Economics graduate with over 7 years of experience in Digital Marketing, Advisory, and Data Analytics. I specialize in managing and optimizing digital marketing campaigns across multiple platforms including Meta Ads, Google Ads, TikTok Ads, and SEO technical strategies. I am passionate about leveraging data analytics and visualization tools such as Google Analytics, Looker Data Studio, and Google Tag Manager to provide actionable insights and improve campaign performance. I enjoy collaborating with development teams to enhance user experience and conversion rates while continuously optimizing marketing strategies.…I am a self-motivated Master of Development Economics graduate with over 7 years of experience in Digital Marketing, Advisory, and Data Analytics. I specialize in managing and optimizing digital marketing campaigns across multiple platforms including Meta Ads, Google Ads, TikTok Ads, and SEO technical strategies. I am passionate about leveraging data analytics and visualization tools such as Google Analytics, Looker Data Studio, and Google Tag Manager to provide actionable insights and improve campaign performance. I enjoy collaborating with development teams to enhance user experience and conversion rates while continuously optimizing marketing strategies.

Available to hire

I am a self-motivated Master of Development Economics graduate with over 7 years of experience in Digital Marketing, Advisory, and Data Analytics. I specialize in managing and optimizing digital marketing campaigns across multiple platforms including Meta Ads, Google Ads, TikTok Ads, and SEO technical strategies.

I am passionate about leveraging data analytics and visualization tools such as Google Analytics, Looker Data Studio, and Google Tag Manager to provide actionable insights and improve campaign performance. I enjoy collaborating with development teams to enhance user experience and conversion rates while continuously optimizing marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Javanese

Fluent

Korean

Beginner

Work Experience

Ads & SEO Specialist (Part Time) at Bravos Research UAE

February 28, 2025 - July 28, 2025

Managed end-to-end digital marketing campaigns across Google Ads and Meta Ads, optimizing for conversions and cost efficiency. Developed and executed SEO strategies including keyword research, on-page optimization, and link-building. Led rebranding transition ensuring brand consistency across web, social media, and paid channels. Analyzed key marketing metrics to refine ad performance and maximize ROI. Managed website optimizations including WordPress technical SEO and 301 redirects. Prepared and presented performance reports, campaign insights, and strategic recommendations.

Senior Performance Marketing at Idealights Creative Indonesia

August 1, 2023 - Present

Manage and optimize performance marketing campaigns across Meta Ads, Google Ads, Twitter Ads, and TikTok Ads for clients in FMCG and tech industries. Oversee setup and management of Google tools including Google Analytics, UTM tracking, and Google Tag Manager, ensuring accurate data tracking and reporting. Collaborate closely with the development team to improve website features and enhance user experience and conversion rates. Provide in-depth campaign analysis and performance reports with actionable insights. Implement A/B testing strategies to optimize ad creatives, targeting, and landing pages.

Performance Marketing Lead & SEO at KunciCoin Indonesia

July 31, 2023 - July 28, 2025

Managed a team including content writer, SEO specialist, and data analyst. Increased Kuncicoin holders from 30,000 to 100,000 users. Monitored analytics platforms such as Google Analytics and Google Data Studio. Tracked data events and metrics using Google Tag Manager. Managed Appsflyer to track mobile app performance. Worked with data analysts to define key metrics. Managed Meta Pixel, Twitter Ads, TikTok Ads, and Google SEM. Supervised SEO specialists and content writers producing high-quality blockchain content. Managed three blockchain-related products including staking, exchange, and GameFi platforms.

Staff of Business Research & Development at Binawan Group

June 30, 2022 - July 28, 2025

Established and developed the business incubator department at University of Binawan to assist students with startup creation and technical support. Coordinated with the Coordinating Ministry of Economics Affairs for funding access related to Kredit Usaha Rakyat (KUR).

Performance Marketing Specialist at Cord de nicks.co

October 31, 2021 - July 28, 2025

Managed re-targeting ads using Facebook (Meta) pixel and database data. Utilized Google Analytics data visualized with Google Data Studio for data-driven decision making. Performed CPAS ads integrated with Facebook Meta Pixel and keyword-based Ads. Increased average ROAS to 5-10 over 2 years. Managed CMS integrated with various digital marketing channels for re-targeting.

Research Intern at Faculty of Public Policy - Yeungnam University

August 31, 2020 - July 28, 2025

Assisted professor with data testing related to economic data using E-views software.

Media Analyst Intern at Coordinating Ministry for Economics Affairs

October 31, 2017 - July 28, 2025

Monitored news media to assess public exposure regarding ministry policy making. Created reports based on media monitoring software.