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I’m an aspiring marketing professional with hands-on experience at global companies such as Heineken, Danone, and Boomerang Agency. With a background in International Business, I bring a strong foundation in brand strategy, digital content, planning, and executing campaigns. I’m passionate about turning insights into creative campaigns that connect people with a brand. I enjoy collaborating across teams and working with agencies to deliver marketing projects that make an impact.…I’m an aspiring marketing professional with hands-on experience at global companies such as Heineken, Danone, and Boomerang Agency. With a background in International Business, I bring a strong foundation in brand strategy, digital content, planning, and executing campaigns. I’m passionate about turning insights into creative campaigns that connect people with a brand. I enjoy collaborating across teams and working with agencies to deliver marketing projects that make an impact.

Michelle Van Graan

Project Manager, Marketing Strategist, Brand Strategist, +2

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I’m an aspiring marketing professional with hands-on experience at global companies such as Heineken, Danone, and Boomerang Agency. With a background in International Business, I bring a strong foundation in brand strategy, digital content, planning, and executing campaigns. I’m passionate about turning insights into creative campaigns that connect people with a brand. I enjoy collaborating across teams and working with agencies to deliver marketing projects that make an impact.…I’m an aspiring marketing professional with hands-on experience at global companies such as Heineken, Danone, and Boomerang Agency. With a background in International Business, I bring a strong foundation in brand strategy, digital content, planning, and executing campaigns. I’m passionate about turning insights into creative campaigns that connect people with a brand. I enjoy collaborating across teams and working with agencies to deliver marketing projects that make an impact.

Available to hire

I’m an aspiring marketing professional with hands-on experience at global companies such as Heineken, Danone, and Boomerang Agency. With a background in International Business, I bring a strong foundation in brand strategy, digital content, planning, and executing campaigns.

I’m passionate about turning insights into creative campaigns that connect people with a brand. I enjoy collaborating across teams and working with agencies to deliver marketing projects that make an impact.

Skills

Microsoft Office

Experience Level

Microsoft Office

Expert

Language

English

Fluent

Afrikaans

Fluent

Dutch

Intermediate

Work Experience

Digital Marketing Intern at Heineken Global

February 29, 2024 - July 28, 2025

Managed intern marketing communications by leading the global internal newsletter, setting meetings and content agendas, briefing agencies, and collaborating with different markets to ensure alignment with Heineken’s brand strategy. Collaborated with external agencies on newsletter development and new applications. Supported streamlined internal processes and organized global team events.

Intern Ambassador at Heineken Global

February 29, 2024 - July 28, 2025

Enhanced intern onboarding through event planning and fostering a stronger community for interns. Organized a company brewery tour for all interns to support community building. Introduced new strategies to improve cross-department engagement and peer learning.

Account and Project Management Intern at Boomerang Agency

January 31, 2025 - July 28, 2025

Worked on digital and social campaigns with global brands (Nivea & Nivea Men). Coordinated content briefs, timelines, and communication with stakeholders and across departments. Supported creative reviews, offered feedback, tracked deliverables, and established internal reports. Delivered creative ideas, text copy, and video formatting by focusing on social media trends research. Aligned creative outputs to brand messages, campaign objectives, and consumer behavior.

Brand Strategy & Activation Intern at Danone

May 1, 2025 - Present

Developing and executing marketing campaigns for key product lines. Managed communications with partnered agencies, offering feedback and bringing future brand ideas. Collaborated on design and copy for internal newsletters shared across markets. Worked cross-functionally with sales, media, and design teams to deliver final assets. Supported launching a new digital health feature for parents and early childhood care. Adapted marketing communications to healthcare professionals ensuring compliance with educational standards. Assisted in go-to-market strategies through content planning, brand message alignment, and agency communications.

Social Media & Content at Ronald van der Kemp

October 31, 2020 - July 28, 2025

Created trendy and brand-aligned content for TikTok and Instagram. Researched social media trends to generate attention-grabbing content while tracking deliverables. Fostered follower engagement through comments and shares. Designed content calendars, held weekly meetings, and implemented scheduled posting to ensure continuous engagement.

Sales & Brand Associate at Hollister Co.

July 31, 2020 - July 28, 2025

Delivered high customer brand experience through personalized style advice and ensuring in-store service aligned with the brand image and message. Supported in-store merchandising for visuals and seasonal promotions. Collected customer feedback and monitored in-store behavior to improve the overall customer experience.