Hi, I'm Victoria, a creative and data-driven UX/UI Designer with over 6 years of experience in crafting engaging web and SaaS platforms. I love using analytics and responsive design to boost conversions and enhance user experiences. Collaborating with cross-functional teams, I aim to create user-centered designs that align perfectly with business goals. When I'm not designing, I enjoy exploring new design tools and techniques, always looking to innovate and improve. I'm passionate about refining digital products that not only look great but also work seamlessly for users.

Victoria Goya

Hi, I'm Victoria, a creative and data-driven UX/UI Designer with over 6 years of experience in crafting engaging web and SaaS platforms. I love using analytics and responsive design to boost conversions and enhance user experiences. Collaborating with cross-functional teams, I aim to create user-centered designs that align perfectly with business goals. When I'm not designing, I enjoy exploring new design tools and techniques, always looking to innovate and improve. I'm passionate about refining digital products that not only look great but also work seamlessly for users.

Available to hire

Hi, I’m Victoria, a creative and data-driven UX/UI Designer with over 6 years of experience in crafting engaging web and SaaS platforms. I love using analytics and responsive design to boost conversions and enhance user experiences. Collaborating with cross-functional teams, I aim to create user-centered designs that align perfectly with business goals.

When I’m not designing, I enjoy exploring new design tools and techniques, always looking to innovate and improve. I’m passionate about refining digital products that not only look great but also work seamlessly for users.

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Work Experience

UX/UI Designer at Alegra
February 1, 2023 - Present
Led design and launch of new landing pages and web ecosystem, increasing conversion rates by 15% through iterative A/B testing and enhancements. Improved click-through rates by 15% by optimizing responsive web components using data from Google Analytics 4 and heatmaps. Collaborated with Product and Development teams to align UX strategies with business objectives. Refined SaaS dashboard interfaces based on user feedback, improving usability across B2B platforms.
Visual & Motion Designer → Lead Designer at Wunderman Thompson
January 31, 2023 - July 28, 2025
Promoted to Lead Designer in 2021; managed a team of 6 visual designers across web, social, and marketing channels. Designed information architecture, navigation flows, and interaction patterns for responsive websites and enterprise apps. Developed cohesive visual systems and motion graphics across global campaigns. Advocated UX principles in creative workflows, enhancing consistency and innovation.
Web & UI Designer at Crandi
September 30, 2017 - July 28, 2025
Created high-converting responsive landing pages and thank-you screens. Designed UI/UX for the company’s first mobile app, ensuring usability and accessibility. Produced motion graphics for digital ads and social media campaigns.

Education

Bachelor’s at Universidad Nacional del Nordeste
January 1, 2011 - December 31, 2015

Qualifications

Product Design & UX Research – Coderhouse
January 11, 2030 - July 28, 2025
Advanced Prototyping with Figma
January 11, 2030 - July 28, 2025
Usability & Accessibility in Web Design
January 11, 2030 - July 28, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services