Hi, I'm Diana Boitsova, a bilingual SMM strategist and creative content maker specializing in HORECA, UK Real Estate, and Beauty. I design brand strategies, content funnels, and AI-enhanced visuals to boost engagement and client flow, blending AI creativity with traditional photography and videography to craft compelling storytelling. I’ve led remote branding projects, storytelling systems, and influencer collaborations that grew inquiries and visibility for restaurants, hotels, and property brands.…

Diana Boitsova

Hi, I'm Diana Boitsova, a bilingual SMM strategist and creative content maker specializing in HORECA, UK Real Estate, and Beauty. I design brand strategies, content funnels, and AI-enhanced visuals to boost engagement and client flow, blending AI creativity with traditional photography and videography to craft compelling storytelling. I’ve led remote branding projects, storytelling systems, and influencer collaborations that grew inquiries and visibility for restaurants, hotels, and property brands.…

Available to hire

Hi, I’m Diana Boitsova, a bilingual SMM strategist and creative content maker specializing in HORECA, UK Real Estate, and Beauty. I design brand strategies, content funnels, and AI-enhanced visuals to boost engagement and client flow, blending AI creativity with traditional photography and videography to craft compelling storytelling.

I’ve led remote branding projects, storytelling systems, and influencer collaborations that grew inquiries and visibility for restaurants, hotels, and property brands.

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Skills

Experience Level

Language

German
Advanced
English
Fluent
Russian
Fluent

Work Experience

Social Media Marketing
January 1, 2019 - Present
Profile audit and analytics; trendy content creation through stories, storytelling, posts, reels; engaging copywriting in 4 languages; video editing/cutting; personal brand building; developing and implementing social media strategies; maintaining strong social media and brand presence across Facebook, Instagram, TikTok platforms; experience in both organic and paid community growth; strong communicative and soft selling skills; influencer/bloggers hunting, cooperation, setting up collaboration. Main niches: HoReCa, real estate (UK), beauty, personal brand.
Social Media Specialist at Homarus Gastro GmbH
June 1, 2024 - Present
Social Media Marketing Manager, Content creator, AI content creator.
SMM Strategist & Creative Content Maker at HOMARUS GASTRO GMBH – Restaurant Theodore
December 31, 2025 - October 24, 2025
Built full SMM strategy, content matrix, brand tone of voice; Produced photo/video content, AI creatives, promo reels; Grew engagement & reach, launched influencer collaborations & ads
Brand Positioning & SMM Strategist at MY HOUSE KINGS LYNN (Real Estate, UK)
December 31, 2024 - October 24, 2025
Designed brand positioning & strategy; Visual storytelling for property market; Collaboration with local influencer → growth in inquiries
Remote Brand & Instagram Strategy for Beauty Niche
December 31, 2023 - October 24, 2025
Branding & Instagram strategy for beauty niche; boosted client flow in beauty niche via Instagram; created reels, AI visuals, implemented engagement strategy
Influencer & Content Creator at ODESSA
December 31, 2022 - October 24, 2025
Lifestyle & gastro content for restaurants, hotels, bars; increased organic reach & visibility; developed storytelling system for restaurant brand → higher engagement; blog development with partnerships & ads
SMM Strategist & Creative Content Maker at HARUS GASTRO GMBH – RESTAURANT 'THEODORE' (GERMANY)
January 1, 2024 - January 1, 2025
Built full SMM strategy, content matrix, brand tone of voice. Produced photo/video content, AI creatives, promo reels. Grew engagement & reach, launched influencer collaborations & ads
Brand Strategist at My House King Lynn
January 1, 2023 - January 1, 2024
Remote: Designed brand positioning & strategy. Visual storytelling for property market. Collaboration with local influencer leading to growth in enquiries
Influencer & Content Creator at Aesthetician (UK)
January 1, 2022 - January 1, 2023
Remote: Rebranded Instagram to cosmetic niche. Boosted client flow in beauty niche: 85% bookings via Instagram. Created reels, AI visuals, implemented engagement strategy
Influencer & Content Creator at Odessa (ODES SA)
January 1, 2019 - January 1, 2022
Lifestyle & gastro content for restaurants, hotels, bars. Increased organic reach & visibility. Developed storytelling system for restaurant brand; blog development with partnerships & ads
Brand positioning & Strategy at My House King Lynn
January 1, 2023 - January 1, 2024
Designed brand positioning and strategy; created visuals storytelling for the property market; collaborated with a local influencer to grow inquiries.
Branding & Influencer Outreach at Aesthetician (UK)
January 1, 2022 - January 1, 2023
Remote branding; redesign Instagram to target cosmetic niche; boosted client flow via Instagram by highlighting visuals and engagement.
Influencer & Content Creator at Odessa (Remote)
January 1, 2019 - January 1, 2022
Lifestyle & gastro content for restaurants, hotels, bars; Increased organic reach and visibility; developed storytelling system for restaurant brand; blog partnerships & ads.

Education

Bachelor at Kiyv University of Culture and Arts
January 1, 2002 - December 31, 2007
High School Diploma at Gymnasium #5 Odessa
January 1, 1997 - December 31, 2002
Bachelor in International Tourism at Kyiv University of Culture and Arts
January 11, 2030 - January 1, 2007
Social Media Marketing at Hillel IT School
January 11, 2030 - January 1, 2022
Bachelor in International Tourism at Kyiv University of Culture and Arts
January 11, 2030 - January 1, 2007
Social Media Marketing at Hillel IT School
January 11, 2030 - January 1, 2022
Bachelor in International Tourism at Kyiv University of Culture and Arts
January 11, 2030 - January 1, 2007
Social Media Marketing at Hillel IT School
January 1, 2022 - January 1, 2022

Qualifications

Social Media Marketing
January 1, 2022 - April 30, 2022
Bachelor in International Tourism
January 11, 2030 - January 1, 2007
Social Media Marketing Certification
January 11, 2030 - January 1, 2022
Social Media Marketing
January 1, 2022 - January 1, 2022

Industry Experience

Travel & Hospitality, Transportation & Logistics, Real Estate & Construction, Retail, Media & Entertainment, Professional Services, Consumer Goods, Education

Skills

Experience Level