Available to hire
Hi, I’m Anjali Dalal, a strategic and detail-driven writer and editor with over 7 years of experience crafting high-impact content for various tech sectors including SaaS, fintech, edtech, healthcare, and B2B technology. I specialize in technical writing, content marketing, and SEO content optimization.
I thrive on improving content discoverability and enhancing user experiences through well-structured documentation. Collaborating across teams to meet business goals is something I excel at, and I enjoy using a variety of tools and platforms to deliver quality content that connects and engages audiences.
Skills
Language
English
Fluent
Work Experience
Technical Writer at MGT Commerce & CloudPanel
November 1, 2024 - PresentProduced and maintained comprehensive documentation, including product manuals, API references, and troubleshooting guides, aligned with Agile sprint cycles. Collaborated with product managers and software engineers to deliver user-friendly documentation that reduced inbound support queries by 15%. Integrated version control tools (Git) and markup languages (Markdown, AsciiDoc) into documentation workflows, accelerating update cycles by 25%. Optimized content for searchability using keyword research and internal linking strategies.
Content Strategist & SEO Copywriter at Coggno Inc
October 31, 2024 - July 28, 2025Owned the editorial roadmap for a SaaS-based learning platform, leading to a 35% year-over-year increase in organic traffic and 20% growth in MQLs. Created and optimized content for blogs, landing pages, email drip campaigns, and product feature pages targeting B2B buyers and HR decision-makers. Conducted competitive SEO analysis, user persona mapping, and keyword clustering to guide high-conversion content. Managed cross-functional stakeholders across marketing, design, and development to deliver content within SLAs.
Freelance Content Writer & Editor at Self-Employed
December 31, 2021 - July 28, 2025Created search-optimized website copy, product pages, and blog content for clients across fintech, hospitality, and health tech sectors. Improved client conversion rates by up to 35% through UX-optimized content and high-intent keyword integration. Delivered editing and proofreading services for long-form reports, ensuring compliance with brand and legal standards. Managed up to 5 clients simultaneously using Trello and Google Workspace for task tracking and feedback loops.
Content Writer at Butter Writer
February 29, 2020 - July 28, 2025Authored lifestyle and wellness articles, contributing to a 40% increase in organic web traffic. Executed content strategies including blog optimization, meta tagging, and backlink development. Partnered with design and social media teams to align blog content with campaign visuals and CTAs.
Content Writer – Insurance & Finance at Policy X
June 30, 2019 - July 28, 2025Developed and updated content for insurance policy pages, FAQs, and comparison tools, resulting in a 15% uplift in user conversions. Wrote content that simplified complex insurance terms and product benefits, increasing average session duration and reducing bounce rate. Assisted the customer success team by drafting support scripts and helpdesk content that reduced resolution time by 20%.
Technical Writer at MGT Commerce & CloudPanel
November 1, 2024 - PresentProduced and maintained comprehensive documentation including product manuals, API references, and troubleshooting guides aligned with Agile sprint cycles. Collaborated with product managers and software engineers to deliver user-friendly documentation that reduced inbound support queries by 15%. Integrated version control tools (Git) and markup languages (Markdown, AsciiDoc) to accelerate update cycles by 25%. Optimized content for searchability using keyword research and internal linking strategies.
Content Strategist & SEO Copywriter at Coggno Inc
October 31, 2024 - July 31, 2025Owned the editorial roadmap for a SaaS-based learning platform, driving a 35% year-over-year increase in organic traffic and 20% growth in MQLs. Created and optimized content for blogs, landing pages, email drip campaigns, and product feature pages targeting B2B buyers and HR decision-makers. Conducted competitive SEO analysis, user persona mapping, and keyword clustering to guide high-conversion content. Managed cross-functional stakeholders to deliver content within SLAs.
Freelance Content Writer & Editor at Self-Employed
December 31, 2021 - July 31, 2025Created search-optimized website copy, product pages, and blog content for clients in fintech, hospitality, and health tech sectors. Improved client conversion rates by up to 35% through UX-optimized content and high-intent keyword integration. Delivered editing and proofreading services for long-form reports ensuring compliance with brand and legal standards. Managed up to 5 clients simultaneously using Trello and Google Workspace for task tracking and feedback.
Content Writer at Butter Writer
February 29, 2020 - July 31, 2025Authored lifestyle and wellness articles contributing to a 40% increase in organic web traffic. Executed content strategies including blog optimization, meta tagging, and backlink development. Partnered with design and social media teams to align blog content with campaign visuals and CTAs.
Content Writer – Insurance & Finance at Policy X
June 30, 2019 - July 31, 2025Developed and updated content for insurance policy pages, FAQs, and comparison tools resulting in a 15% uplift in user conversions. Wrote content simplifying complex insurance terms and product benefits, increasing average session duration and reducing bounce rate. Assisted customer success team by drafting support scripts and helpdesk content reducing resolution time by 20%.
Education
Master of Commerce at Devi Ahilya Vishwavidyalaya, Indore
January 1, 2016 - December 31, 2018Master of Commerce at Devi Ahilya Vishwavidyalaya, Indore
January 1, 2016 - December 31, 2018Qualifications
Company Secretary (Professional Level - Group 1)
January 1, 2016 - December 31, 2020HubSpot Content Marketing Certification
January 1, 2023 - December 31, 2023Google Analytics for Beginners – Google Analytics Academy
January 1, 2022 - December 31, 2022Technical Writing: APIs and Software Documentation – Udemy
January 1, 2023 - December 31, 2023Company Secretary (Professional Level - Group 1)
January 1, 2016 - December 31, 2020HubSpot Content Marketing Certification
January 1, 2023 - December 31, 2023Google Analytics for Beginners – Google Analytics Academy
January 1, 2022 - December 31, 2022Technical Writing: APIs and Software Documentation – Udemy
January 1, 2023 - December 31, 2023Industry Experience
Software & Internet, Financial Services, Healthcare, Education, Professional Services
Skills
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