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I am a Product Designer specialized in B2B and healthcare solutions with a passion for simplifying complex workflows and delivering intuitive, scalable user experiences. I have a strong ability to align design with business goals and drive collaboration among stakeholders. My approach is grounded in data-driven and accessible design principles to ensure impactful solutions. Over the years, I have gained extensive experience leading design teams and establishing UX standards, contributing to successful product launches internationally. I am deeply motivated by solving complex problems through thoughtful design and continuous iteration, always prioritizing user needs and business impact.…I am a Product Designer specialized in B2B and healthcare solutions with a passion for simplifying complex workflows and delivering intuitive, scalable user experiences. I have a strong ability to align design with business goals and drive collaboration among stakeholders. My approach is grounded in data-driven and accessible design principles to ensure impactful solutions. Over the years, I have gained extensive experience leading design teams and establishing UX standards, contributing to successful product launches internationally. I am deeply motivated by solving complex problems through thoughtful design and continuous iteration, always prioritizing user needs and business impact.

Athul Koity

Product Designer, UX Designer, UI Designer, +2

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I am a Product Designer specialized in B2B and healthcare solutions with a passion for simplifying complex workflows and delivering intuitive, scalable user experiences. I have a strong ability to align design with business goals and drive collaboration among stakeholders. My approach is grounded in data-driven and accessible design principles to ensure impactful solutions. Over the years, I have gained extensive experience leading design teams and establishing UX standards, contributing to successful product launches internationally. I am deeply motivated by solving complex problems through thoughtful design and continuous iteration, always prioritizing user needs and business impact.…I am a Product Designer specialized in B2B and healthcare solutions with a passion for simplifying complex workflows and delivering intuitive, scalable user experiences. I have a strong ability to align design with business goals and drive collaboration among stakeholders. My approach is grounded in data-driven and accessible design principles to ensure impactful solutions. Over the years, I have gained extensive experience leading design teams and establishing UX standards, contributing to successful product launches internationally. I am deeply motivated by solving complex problems through thoughtful design and continuous iteration, always prioritizing user needs and business impact.

Available to hire

I am a Product Designer specialized in B2B and healthcare solutions with a passion for simplifying complex workflows and delivering intuitive, scalable user experiences. I have a strong ability to align design with business goals and drive collaboration among stakeholders. My approach is grounded in data-driven and accessible design principles to ensure impactful solutions.

Over the years, I have gained extensive experience leading design teams and establishing UX standards, contributing to successful product launches internationally. I am deeply motivated by solving complex problems through thoughtful design and continuous iteration, always prioritizing user needs and business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Product Designer at Avas Digitech

March 1, 2023 - August 8, 2025

Led UX for Smarket, India’s first regulated startup investment platform. Spearheaded foundational research and competitor analysis to define a compliant startup trading ecosystem. Built Smarket’s first design system in Figma with 50+ components, accelerating feature delivery by 30%. Iterated MVP through user testing with 50+ stakeholders achieving 87% task success rate for core workflows.

Senior UX Designer at Nalashaa Software Solutions

March 1, 2023 - Present

Led the design team to deliver 15+ B2B healthcare projects mainly in US/EU markets. Established UX processes and standards ensuring consistent high-quality outputs. Streamlined surgical workflows with SurgiCal reducing scheduling errors by 40% and halving pre-op paperwork through real-time tracking and automation. Built Poundex, a B2B furniture marketplace digitizing wholesale procurement. Designed eIVF’s genetic testing module reducing manual data entry by 80% and cutting result turnaround from 3 days to 4 hours. Enabled 30% pre-sales success by rapid prototyping and strategic storytelling to translate complex client needs into actionable UX solutions.

Product Designer at Avas Digitech

March 1, 2023 - July 28, 2025

Led UX for Smarket, India’s first regulated startup investment platform (seed-stage MVP). Spearheaded foundational research including competitor and regulatory analysis to define a compliant startup trading ecosystem, launching MVP in 5 months. Built Smarket's first design system with 50+ components, accelerating feature delivery by 30%. Conducted user testing with 50+ stakeholders achieving 87% task success for core workflows.

Senior UX Designer at Nalashaa Software Solutions

March 1, 2023 - Present

Led the design team to successfully deliver 15+ B2B projects, primarily in US/EU healthcare. Established UX processes and standards to ensure consistent, high-quality outputs across all client engagements. Streamlined end-to-end surgical workflows for 'SurgiCal', reducing scheduling errors by 40% and cutting pre-op paperwork time by half via real-time case tracking, automated insurance billing, and EHR-integrated dashboards. Built Poundex, a B2B furniture marketplace replacing manual orders with self-service tools including real-time inventory browsing, bulk quote requests, and order tracking, digitizing wholesale purchasing. Designed eIVF’s genetic testing module, reducing 80% of manual data entry, cutting result turnaround time from 3 days to 4 hours by automating status alerts. Drove 30% pre-sales success through rapid prototyping and tailored UX solutions, translating complex client needs through strategic storytelling.

Design Consultant (UI/UX & Product Design) at Freelance / Remote

January 1, 2022 - August 8, 2025

Improved Wright Research investment platform conversions from 2% to 15% by redesigning information architecture. Increased Main Court monthly active users by 60% through tournament system design boosting retention by 45%. Reduced will-creation time by 70% for Catholic Legacy by simplifying onboarding flows and campaign management for older demographics, decreasing support tickets by 60%. Optimized B2B onboarding for Gulfina, reducing setup time by 40% and increasing conversions by 25% through role-specific dashboards and scalable design systems.

Design Consultant (UI/UX & Product Design) at Remote

January 1, 2022 - July 28, 2025

Increased conversions for Wright Research by redesigning platform architecture, reducing bounce rates by 50%. Grew MAUs by 60% for Main Court by designing tournament systems based on player interviews, improving retention by 45%. Reduced will-creation time by 70% for Catholic Legacy through accessible UX for an older demographic, cutting support tickets by 60%. Optimized B2B onboarding for Gulfina, reducing setup time by 40%, increasing conversions by 25%, and delivering scalable design system.

Architect at Nael General Contracting

August 1, 2019 - August 8, 2025

Pioneered user-centered spatial design for Al Hayer Emirati Housing Society, managing end-to-end project delivery of a 300-villa community. Gained foundational experience translating user needs into functional environments which informed transition to digital product design.

Architect at Nael General Contracting

August 1, 2019 - July 28, 2025

Pioneered user-centered spatial design for Al Hayer Emirati Housing Society (300-villa community), managed end-to-end project delivery under tight deadlines. This experience in translating complex user needs into functional environments informed a later transition to digital product design.