I am a Digital Marketing professional with over 2 years of experience executing successful marketing strategies. I specialize in SEO, social media, and advertising campaigns aimed at driving brand awareness and customer engagement. My background includes designing, launching, and managing Facebook and Google Ads campaigns, with a strong focus on optimizing performance and ROI. I am passionate about leveraging my skills and expertise to contribute to a forward-thinking team in a dynamic and challenging role. With proven capabilities in improving search engine rankings, generating quality leads, and creating engaging social media content, I strive to deliver comprehensive digital marketing strategies that maximize campaign effectiveness and impact.

I am a Digital Marketing professional with over 2 years of experience executing successful marketing strategies. I specialize in SEO, social media, and advertising campaigns aimed at driving brand awareness and customer engagement. My background includes designing, launching, and managing Facebook and Google Ads campaigns, with a strong focus on optimizing performance and ROI. I am passionate about leveraging my skills and expertise to contribute to a forward-thinking team in a dynamic and challenging role. With proven capabilities in improving search engine rankings, generating quality leads, and creating engaging social media content, I strive to deliver comprehensive digital marketing strategies that maximize campaign effectiveness and impact.

Available to hire

I am a Digital Marketing professional with over 2 years of experience executing successful marketing strategies. I specialize in SEO, social media, and advertising campaigns aimed at driving brand awareness and customer engagement. My background includes designing, launching, and managing Facebook and Google Ads campaigns, with a strong focus on optimizing performance and ROI.

I am passionate about leveraging my skills and expertise to contribute to a forward-thinking team in a dynamic and challenging role. With proven capabilities in improving search engine rankings, generating quality leads, and creating engaging social media content, I strive to deliver comprehensive digital marketing strategies that maximize campaign effectiveness and impact.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Malayalam
Fluent
Arabic
Beginner
Hindi
Intermediate
Tamil
Intermediate

Work Experience

Ads Specialist at BLUEIRIS SOFTWARE
June 30, 2025 - July 28, 2025
Generated quality leads based on target criteria, ensuring alignment with the company’s goals and contributing to a 35% lead-to-conversion rate. Optimized campaigns to improve ROAS, CPL, CTR, and conversion rates, achieving a 60% sales conversion from qualified leads. Developed, executed, and managed high-performing Meta ad campaigns. Maintained and updated lead databases to ensure accuracy and relevance. Collaborated with sales teams to develop effective lead nurturing strategies to enhance conversions. Created targeted audiences, messaging, and offers to maximize lead quality and conversion rates. Conducted research to identify trends, customer needs, and new lead generation opportunities across multiple markets. Provided regular performance reports on lead generation activities, lead quality, and conversion outcomes to management.
Digital Marketing Executive at CUREOCITY HEALTH TECH LLP
May 31, 2024 - July 28, 2025
Spearheaded SEO initiatives including on-page and off-page optimization, resulting in improved search engine rankings and increased organic website traffic. Designed, launched, and managed Facebook Ads campaigns, achieving significant improvements in lead generation and conversion rates. Executed audience targeting strategies, conducted A/B tests, and implemented campaign optimizations within Facebook Ads to maximize performance and ROI. Developed comprehensive digital marketing strategies integrating SEO and paid advertising efforts to achieve maximum campaign effectiveness. Conducted technical site audits to resolve website performance and SEO issues, improving overall site health. Managed and curated social media accounts to increase brand awareness and audience engagement. Created visually compelling designs using Canva for social media and promotional materials. Edited marketing videos and reels for campaigns and brand storytelling, enhancing viewer engagement and content reach.
Ads Specialist at BLUEIRIS SOFTWARE
June 30, 2025 - July 28, 2025
Generated quality leads based on target criteria, ensuring alignment with the company’s goals and contributing to a 35% lead-to-conversion rate. Optimized campaigns to improve ROAS, CPL, CTR, and conversion rates, achieving a 60% sales conversion from qualified leads. Developed, executed, and managed high-performing Meta ad campaigns. Maintained and updated lead databases for campaign targeting accuracy. Collaborated with sales teams to enhance lead nurturing strategies and conversions. Created targeted audiences, messaging, and offers to maximize lead quality and conversion. Conducted research to identify trends and opportunities in multiple markets. Provided regular performance reports to management.
Digital Marketing Executive at CUREOCITY HEALTH TECH LLP.
May 31, 2024 - July 28, 2025
Spearheaded SEO initiatives including on-page and off-page optimization, resulting in improved search engine rankings and increased organic traffic. Designed, launched, and managed Facebook Ads campaigns with significant improvements in lead generation and conversion rates. Executed audience targeting, A/B testing, and campaign optimizations to maximize ROI. Developed comprehensive digital marketing strategies integrating SEO and paid advertising campaigns. Conducted technical site audits to resolve performance issues and SEO challenges. Managed social media accounts with engaging content to boost brand awareness. Created visual designs using Canva for social media and promotional materials. Edited marketing videos and reels to enhance viewer engagement.
Digital Marketing Executive at Cureocity Health Tech LLP
June 1, 2024 - Present
Led and executed Search Engine Optimization initiatives including on-page, off-page, and technical SEO to improve search engine rankings and increase organic website traffic. Designed, launched, and managed Facebook Ads campaigns resulting in significant improvements in lead generation and conversion rates. Conducted audience targeting strategies, A/B tests, and campaign optimizations within Facebook Ads to maximize performance and ROI. Developed comprehensive digital marketing strategies integrating SEO and paid advertising efforts to maximize campaign effectiveness. Conducted technical site audits to identify and resolve website performance issues, improving overall site health. Managed and curated social media accounts creating engaging content to increase brand awareness and audience engagement. Created visually compelling designs using Canva for social media, promotional materials, and ad creatives, and edited marketing videos and reels to enhance viewer engagement and content rea
Digital Marketing Specialist at Blueiris Software, Dubai, UAE
May 31, 2024 - August 5, 2025
Managed and optimized high-performing Meta and Google Ads campaigns with focus on PPC campaign management, budget management, and performance tracking. Collaborated with the sales team to develop and implement effective lead nurturing strategies enhancing conversions. Created targeted audiences, messaging, and offers to maximize lead quality and conversion rates. Conducted research to identify trends, customer needs, and opportunities to generate leads in multiple markets. Provided regular performance reports on lead generation activities, lead quality, and conversion outcomes to management.

Education

Bachelor of Business Administration at JDT Islam Arts and Science College
June 1, 2020 - March 31, 2023
Higher Secondary Education at M.M.V.H.S.S, Parappil
May 1, 2018 - June 30, 2020
Bachelor of Business Administration at JDT Islam Arts and Science College
June 1, 2020 - March 31, 2023
Higher Secondary Education at M.M.V.H.S.S, Parappil
May 1, 2018 - June 30, 2020
Bachelor of Business Administration - Marketing at JDT Islam Arts and Science College, Calicut
June 1, 2020 - March 1, 2023
Higher Secondary Education at M.M.V.H.S.S, Parappil, Calicut
May 1, 2018 - June 1, 2020
Digital Marketing Internship at Codestrat Business School
August 1, 2024 - October 31, 2024

Qualifications

Digital Marketing Mentorship | Codestratz Business School
August 1, 2024 - October 31, 2024
Fundamentals of Digital Marketing | Google
January 1, 2023 - December 31, 2023
SEO Fundamentals with Greg Gifford | Semrush Academy
January 1, 2023 - December 31, 2023
Social Media Certification | HubSpot Academy
January 1, 2023 - December 31, 2023
Content Marketing | HubSpot Academy
January 1, 2023 - December 31, 2023
AI-Powered Performance Ads Certification | Google
January 1, 2023 - December 31, 2023
Google Analytics Certification | Google
January 1, 2023 - December 31, 2023
Google Ads Creative Certification | Google
January 1, 2023 - December 31, 2023
Google Ads Display Certification | Google
January 1, 2023 - December 31, 2023
Google Ads Video Certification | Google
January 1, 2023 - December 31, 2023
Digital Marketing Mentorship
August 1, 2024 - October 31, 2024
Fundamentals of Digital Marketing
January 1, 2023 - December 31, 2023
SEO Fundamentals with Greg Gifford
January 1, 2023 - December 31, 2023
Social Media Certification
January 1, 2023 - December 31, 2023
Content Marketing
January 1, 2023 - December 31, 2023
AI-Powered Performance Ads Certification
January 1, 2023 - December 31, 2023
Google Analytics Certification
January 1, 2023 - December 31, 2023
Google Ads Creative Certification
January 1, 2023 - December 31, 2023
Google Ads Display Certification
January 1, 2023 - December 31, 2023
Google Ads Video Certification
January 1, 2023 - December 31, 2023
Digital Marketing
January 11, 2030 - August 5, 2025
Fundamentals of Digital Marketing | Google
January 11, 2030 - August 5, 2025
SEO Fundamentals with Greg Gifford
January 11, 2030 - August 5, 2025
Social Media Certification | HubSpot Academy
January 11, 2030 - August 5, 2025
Content Marketing | HubSpot Academy
January 11, 2030 - August 5, 2025
AI-Powered Performance Ads Certification | Google
January 11, 2030 - August 5, 2025
Google Analytics Certification
January 11, 2030 - August 5, 2025
Google Ads Creative Certification
January 11, 2030 - August 5, 2025
Google Ads Display Certification
January 11, 2030 - August 5, 2025
Google Ads Video Certification
January 11, 2030 - August 5, 2025

Industry Experience

Software & Internet, Professional Services, Healthcare, Media & Entertainment, Retail