I am passionate about crafting impactful digital strategies and plans that connect with audiences and drive results. I help achieve clear, creative, and goal-oriented strategies and plans rooted in data, guided by KPIs, and always centered around the customer. With extensive experience across various industries, I specialize in using digital media to create competitive advantages and drive business innovation. I thrive on developing effective marketing approaches, managing digital campaigns, and optimizing execution for maximum impact. Whether working with startups or established brands, my goal is to deliver strategies that are as innovative as they are practical, helping businesses to grow and succeed in a constantly evolving digital landscape.

I am passionate about crafting impactful digital strategies and plans that connect with audiences and drive results. I help achieve clear, creative, and goal-oriented strategies and plans rooted in data, guided by KPIs, and always centered around the customer. With extensive experience across various industries, I specialize in using digital media to create competitive advantages and drive business innovation. I thrive on developing effective marketing approaches, managing digital campaigns, and optimizing execution for maximum impact. Whether working with startups or established brands, my goal is to deliver strategies that are as innovative as they are practical, helping businesses to grow and succeed in a constantly evolving digital landscape.

Available to hire

I am passionate about crafting impactful digital strategies and plans that connect with audiences and drive results. I help achieve clear, creative, and goal-oriented strategies and plans rooted in data, guided by KPIs, and always centered around the customer. With extensive experience across various industries, I specialize in using digital media to create competitive advantages and drive business innovation.

I thrive on developing effective marketing approaches, managing digital campaigns, and optimizing execution for maximum impact. Whether working with startups or established brands, my goal is to deliver strategies that are as innovative as they are practical, helping businesses to grow and succeed in a constantly evolving digital landscape.

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Language

Arabic
Fluent
English
Fluent
French
Advanced
Dutch
Intermediate

Work Experience

Co-founder & Digital Strategist at Digicrowns
January 1, 2015 - Present
Co-founded an on-demand digital agency to connect businesses with expert talent and deliver digital solutions to both clients and agencies across the GCC region, Europe, and Singapore. Responsible for project management, digital strategy development, and campaign planning.
Digital Consultant & Strategist at UM DACHB
January 1, 2025 - July 28, 2025
Developed and refined digital strategies to drive business innovations for pharmaceuticals brand Johnson & Johnson (now Kenvue) & Levi’s to build cross-channel methodologies. Created new competitive advantages across digital and offline platforms.
SM Growth Hacker at Upfield Global
December 31, 2021 - July 28, 2025
Led global social growth for Flora Plant, new product launching across new markets, by growing organic reach and increasing CRM leads through targeted digital strategies and performance campaigns.
Senior SM Manager at Seera GCC
December 31, 2017 - July 28, 2025
Launched social presence for Tajawal Travel & Supported Al Mosafer. Built a 24/7 community management team, set KPIs, and partnered with performance teams to drive reach, engagement, and lead generation.
SM Manager at Digitall GCC
December 31, 2015 - July 28, 2025
Drove social growth and engagement for Unilever brands. Built a 2M+ follower community on Lux Arabia via the "House of Lux" fashion competition. Led awareness and lead-gen campaigns for OMO & Comfort, supporting the record-breaking "Share a Touch of Love" initiative.
SM Executive & Planner at Initiative GCC
December 31, 2013 - July 28, 2025
Worked closely with the offline and online teams on KFC Arabia to build content and manage campaigns for a fan base of 5M users. Created social media plans and launched ongoing campaigns on Facebook and Twitter.

Education

BS in Marketing & Advertising at LAU Beirut
January 1, 2011 - December 31, 2011

Qualifications

Meaningful Travel Ambassador IVHQ
January 1, 2019 - December 31, 2019
SM Consultant Startup Bootcamp
January 1, 2018 - December 31, 2018
Conflict Resolution Trainer Model Arab League
January 1, 2011 - December 31, 2011
Youth Leadership Trainer LAU
January 1, 2010 - December 31, 2010

Industry Experience

Travel & Hospitality, Retail