Espen Brett

Oversaw all SEO clients while leading, planning and executing SEO strategies. Developed full-funnel digital strategies including SEO, CRO, and content initiatives tailored to client goals. Led off-page SEO initiatives including link-building and communication with link building agencies. Leveraged Microsoft Clarity and GA4 to identify UX friction points and improve conversion flows. Owned and managed client relationships with regular performance updates and recommendations. Monitored key SEO metrics and KPIs to ensure alignment with client goals. Acted as the lead and strategic advisor on all SEO clients, directly reporting to Head of SEM and Partners.

Founded and grew EspenMedia, delivering photography, videography, and Influencer services across various industries. Developed and executed brand activation campaigns leveraging social-first content. Worked with clients such as Sony, Mercedes Benz, VistSwitzerland, Audi, and Sixt. Built and managed a travel-focused Instagram account with 90,000+ followers. Consulted with clients on social media strategy to enhance their online presence and reach. Provided end-to-end content production services from concept to final editing.

Developed and executed customized SEO strategies to improve client rankings and traffic. Conducted keyword research and competitor analysis to inform content strategy and target high-value search terms. Implemented SEO best practices in WordPress, including technical optimizations and content updates. Collaborated with cross-functional teams to integrate SEO strategies across marketing channels to enhance brand visibility. Created and managed content strategies across social media including photo and video to align with brand goals. Supported SEO specialist initiatives with keyword research, on-page optimizations, and technical audits.