Available to hire
Hello, I’m an SEO specialist with over 6 years of experience in Content and SEO Marketing. I put in my utmost dedication and diligence into delivering SEO-optimised content that’s authentic, powerful, and productive. I’ve helped over 70 clients remain triumphant in SERPs by achieving #1 position for highly competitive keywords across various industries.
I am a curious and diligent individual, passionate about marketing and making a difference anywhere. I enjoy collaborating with teams to craft effective SEO strategies and content plans that truly resonate with clients’ goals.
Experience Level
Language
English
Advanced
Chinese
Advanced
Work Experience
SEO Content Team Lead at WK Consults
July 1, 2023 - PresentExecuted SEO optimisation and website clean-up including on-page optimisation such as metadata, internal linking, keyword optimisation, and alt texts. Conducted keyword research aligning with client goals and branding. Prepared guidelines adhering to SEO and content strategies. Planned content timelines across multiple clients. Brainstormed and analysed competitor content for strategy development. Reviewed, quality-checked, and fact-checked content to meet client needs and in-house guidelines. Collaborated with Content Strategists, SEO Specialists, and SEO manager to implement strategies and measure campaign performances. Managed a team involving Content Strategists, Freelancers, and Web Developers focusing on SEO and content strategies, landing page design, article structure, and quality.
SEO Content Team Lead at WK Consults
July 1, 2023 - PresentExecuted SEO optimisation and website clean-up including on-page optimisation, meta data, internal linking, keywords’ optimisation, and alt texts. Conducted keyword research aligning with client goals and branding. Prepared SEO and content strategy guidelines, planned content and timelines for multiple clients, and developed content strategies by analyzing competitors. Reviewed content quality and facts, collaborated with content strategists and SEO specialists, measured and reported campaign performances, and managed a team of Content Strategists, Freelancers, and Web Developers focusing on SEO and content strategies, design, and quality.
Senior SEO Content Specialist at WK Consults
July 1, 2023 - PresentExecuted SEO optimisation and website clean-up including on-page optimisation, metadata, internal linking, keywords optimisation, and alt texts. Conducted keyword research aligned with client goals and branding. Prepared guidelines adhering to SEO and content strategies. Planned content timelines across clients for landing pages and articles. Brainstormed content ideas and developed strategies by analysing competitors. Reviewed and quality-checked content to meet client needs and internal guidelines. Collaborated with content strategists, SEO specialists, and an SEO manager to measure and improve client campaign performance. Coordinated with freelancers and web developers on SEO, content strategies, and content structure.
Senior Account Manager at Impossible Marketing
April 30, 2023 - July 30, 2025Conducted keyword research, optimisation, and monitored keyword performance while liaising with clients. Generated reports, managed social syndication, provided recommendations, and used SEO-related tools. Vetted press releases across clients and in-house. Achieved multiple 5 Star reviews and conversions for clients. Maintained first page rankings for competitive keywords across various clients. Guided new Account Managers and Content Strategists. Oversaw content team in managing company blog, allocating campaigns, and monitoring writers. Provided feedback for articles needing attention and interviewed candidates for Content Strategist roles.
Senior Account Manager at Impossible Marketing
April 30, 2023 - July 30, 2025Handled keyword research, optimisation, monitoring keywords' performance, client liaison, report generation, social syndication, and SEO tool usage across various clients. Managed press releases, achieved multiple 5-star reviews, maintained first page rankings for competitive keywords. Guided new Account Managers and Content Strategists, oversaw the Content Team and blog page management, allocated and re-allocated campaigns, vetted and provided feedback on articles, and interviewed candidates for Content Strategist roles.
Senior Account Manager at Impossible Marketing
April 30, 2023 - July 28, 2025Performed keyword research, optimisation, monitoring, and client liaison. Generated reports, social syndication, and SEO recommendations. Managed press releases for clients. Achieved multiple 5-star reviews and conversions. Maintained first page rankings for competitive keywords across various clients. Guided new account managers and content strategists. Oversaw content team, managed blog content, campaign allocations, and writer performance. Provided feedback on articles and interviewed candidates for content strategist roles.
Account Manager at Impossible Marketing
March 31, 2022 - July 30, 2025Collaborated closely with Content Strategists, Sales, and Web Development teams. Delegated writing assignments, explained keyword research to sales teams, and worked on technical SEO aspects with Web Development teams. Executed SEO audits, competitor analysis, keyword tracking, content optimisation, and social syndication. Maintained client relationships, responded to communications, and managed SEO tools like Google Analytics and Search Console to push keyword rankings and improve brand awareness.
Account Manager at Impossible Marketing
March 31, 2022 - July 30, 2025Collaborated with Content Strategists, Sales, and Web Development teams to delegate writing assignments and explain keyword research. Managed technical SEO elements with Web Development, aided SEO audits, competitor analysis, on-page and off-page optimisation, content optimisation, and social syndication. Maintained client relationships, monitored websites and rankings, generated regular reports with recommendations, and pushed clients' keywords to first page for better brand awareness.
Account Manager at Impossible Marketing
March 31, 2022 - July 28, 2025Collaborated with content strategists, sales, and web development teams. Delegated writing assignments and discussed content production. Explained keyword research to sales and managed client expectations. Coordinated on technical SEO and page speed improvements. Conducted keyword research, SEO audits, competitor analysis, on-page/off-page optimisation, content optimisation, and social syndication. Maintained client relationships and responded to inquiries. Used SEO tools like Google Analytics and Search Console. Monitored client website rankings, generated reports, and made SEO recommendations.
Senior Content Strategist at Impossible Marketing
October 31, 2021 - July 30, 2025Delegated tasks to junior writers and overseas teams. Conducted training for new writers on SEO content writing and client management. Reviewed applicant submissions and led interviews. Managed junior writers in reviewing, editing, proofreading, and finalising articles. Directed content creation for approximately 20 clients with attention to brand voice and style. Independently researched and created content across diverse industries. Managed blog article postings on various platforms and created SEO-optimised content including blog articles, press releases, brand descriptions, and landing pages.
Senior Content Strategist at Impossible Marketing
October 31, 2021 - July 30, 2025Delegated tasks to junior writers, trained new writers on SEO content writing and client management, reviewed applicant submissions, managed a team of junior writers for reviewing and finalising articles, wrote and edited articles for approximately 20 clients, liaised with clients for feedback, conducted independent research on various topics and posted blog articles for clients using platforms like Wordpress and Shopify. Managed in-house websites and created SEO-optimised content including blog articles, press releases, brand descriptions, and landing pages.
Senior Content Strategist at Impossible Marketing
October 31, 2021 - July 28, 2025Delegated tasks to junior and overseas writers. Trained new writers on SEO content, client management, and editing. Reviewed submissions and conducted interviews. Managed a team responsible for reviewing, editing, and finalising articles. Managed writing and editing for multiple clients across diverse industries. Liaised with clients and implemented feedback. Conducted independent research and created content across various topics. Posted blog articles via Wordpress and Shopify. Managed in-house websites and devised SEO optimised content including titles and meta descriptions.
Content Strategist at Impossible Marketing
July 31, 2021 - July 30, 2025Managed a team of junior writers responsible for reviewing, editing, proofreading, and finalising articles. Created and edited articles for about 20 clients tailored to brand voice, topics, and style. Conducted client liaison and incorporated feedback. Performed independent research and produced content across various industries. Posted blog articles on multiple platforms and managed company websites. Developed SEO optimised content such as page titles and meta descriptions to boost traffic and search rankings.
Content Strategist at Impossible Marketing
July 31, 2021 - July 30, 2025Managed a team of junior writers focusing on reviewing and finalising articles. Wrote and edited content for around 20 clients adhering to brand voice and style. Conducted independent research for diverse topics and industries. Posted articles on platforms such as Wordpress and Shopify. Managed in-house websites and developed SEO-optimised content like page titles and meta descriptions to boost traffic and search rankings.
Content Strategist at Impossible Marketing
July 31, 2021 - July 28, 2025Managed a team of junior writers for article finalisation. Wrote and edited articles for around 20 clients in various industries. Liaised with clients to incorporate feedback. Performed independent research and created wide topic content. Posted articles on platforms like Wordpress and Shopify. Managed in-house websites including it.com.sg and nearme.com.sg. Developed SEO optimised content such as page titles and meta descriptions to boost traffic and rankings.
Warehouse Assistant at Singapore Post Pte Ltd
April 30, 2018 - July 30, 2025Sorted mails according to designated countries, scanned and packed mails, handled package labelling, and ensured proper scanning and packing of mail items.
Retail Staff Temp at Uniqlo
November 30, 2017 - July 30, 2025Packed, sorted, and arranged clothing on the shop floor. Assisted customers as required and maintained accurate tracking of clothing inventory during packing.
Housekeeping at H&M
February 29, 2016 - July 30, 2025Provided customer service assistance, managed stockroom duties including unpacking and arranging clothing, tidied and reorganised clothing sections, and managed fitting room housekeeping duties.
Education
Diploma at Republic Polytechnic
January 1, 2016 - December 31, 2019Diploma at Republic Polytechnic
January 1, 2016 - December 31, 2019Diploma at Republic Polytechnic
January 1, 2016 - December 31, 2019Qualifications
Industry Experience
Professional Services, Media & Entertainment, Retail, Software & Internet, Education, Non-Profit Organization, Other
Experience Level
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