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I design intelligent, human-centered experiences that simplify complexity and elevate product vision. With over a decade in UX and creative direction, I bring a strategic mindset to AI-integrated systems; crafting interfaces that are intuitive, transparent, ethical, and adaptive. I thrive in fast-moving environments where thoughtful design drives innovation. I enjoy asking the right questions and translating abstract ideas into clear value. I am currently pursuing further learning in Human-Computer Interaction and Project Management while working on independent projects and consulting, balancing my passion for art and design.…I design intelligent, human-centered experiences that simplify complexity and elevate product vision. With over a decade in UX and creative direction, I bring a strategic mindset to AI-integrated systems; crafting interfaces that are intuitive, transparent, ethical, and adaptive. I thrive in fast-moving environments where thoughtful design drives innovation. I enjoy asking the right questions and translating abstract ideas into clear value. I am currently pursuing further learning in Human-Computer Interaction and Project Management while working on independent projects and consulting, balancing my passion for art and design.

L.A. Worrell

UX Designer, UI Designer, Product Designer, +2

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I design intelligent, human-centered experiences that simplify complexity and elevate product vision. With over a decade in UX and creative direction, I bring a strategic mindset to AI-integrated systems; crafting interfaces that are intuitive, transparent, ethical, and adaptive. I thrive in fast-moving environments where thoughtful design drives innovation. I enjoy asking the right questions and translating abstract ideas into clear value. I am currently pursuing further learning in Human-Computer Interaction and Project Management while working on independent projects and consulting, balancing my passion for art and design.…I design intelligent, human-centered experiences that simplify complexity and elevate product vision. With over a decade in UX and creative direction, I bring a strategic mindset to AI-integrated systems; crafting interfaces that are intuitive, transparent, ethical, and adaptive. I thrive in fast-moving environments where thoughtful design drives innovation. I enjoy asking the right questions and translating abstract ideas into clear value. I am currently pursuing further learning in Human-Computer Interaction and Project Management while working on independent projects and consulting, balancing my passion for art and design.

Available to hire

I design intelligent, human-centered experiences that simplify complexity and elevate product vision. With over a decade in UX and creative direction, I bring a strategic mindset to AI-integrated systems; crafting interfaces that are intuitive, transparent, ethical, and adaptive. I thrive in fast-moving environments where thoughtful design drives innovation.

I enjoy asking the right questions and translating abstract ideas into clear value. I am currently pursuing further learning in Human-Computer Interaction and Project Management while working on independent projects and consulting, balancing my passion for art and design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Greek, Modern

Fluent

German

Beginner

Work Experience

User Experience Designer at ARTBANX AG

January 31, 2024 - July 28, 2025

Led the UX design for an art collection management tool proof of concept, securing funding from investors. Pivoted product focus to a blockchain-based investment platform after user research. Built a modular design library with frontend developers to reduce build time by 40%. Conducted user interviews and extensive art market research. Facilitated design thinking workshops to address user problems identified in research. The startup folded in early 2024.

Business Project Manager (Design Thinking, UX/UI) at Credit Suisse

January 31, 2022 - July 28, 2025

Managed UX/UXR and project management tasks within Digital Transformation focusing on Risk and Compliance. Facilitated cross-departmental design thinking workshops aligning product goals with user needs. Worked on projects including UBO Grouping Platform, Hubble, and Lombard Loan digital signatures. Presented design thinking value internally and contributed to client success stories with Invision.

Visual Designer / Head of Marketing (Volunteer 40%) at TEDxZurich

May 31, 2021 - July 28, 2025

Managed KPIs and project planning aligning with team strengths. Increased newsletter subscriptions by 60% and social media engagement by over 80%. Improved workflows across content, design, and communications. Provided art direction for annual animation themes and collaborated with Zurich University of the Arts on stage design concepts.

Communication Designer at Appway AG

March 31, 2020 - July 28, 2025

Led branding efforts and website UX to boost client engagement and lead generation. Enhanced brand consistency across digital channels and sales materials, integrating Salesforce into user journeys. Introduced kanban via Trello to improve project tracking and efficiency. Conducted audience research and A/B testing to optimize ad layouts and messaging. Oversaw KPIs and project planning aligning team strengths with goals.

UX Design & Research Assistant at Institute for Data Sciences - University of Applied Sciences and Arts Northwestern Switzerland (FHNW)

January 31, 2016 - July 28, 2025

Worked on complex projects within academia. Gained practical UX research skills (qualitative and quantitative) to inform product directions and prioritize features. Created visual designs of user interfaces and defined end-to-end user flows for developers. Participated in an international IoT project displayed at the United Nations for ITU's 150th anniversary.