I truly believe that nothing pays off as a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand's needs, identity, and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand's story, connect to the right audience, and most importantly, turn ideas into profit. I enjoy facing professional challenges in ambitious digital innovation projects. I have experience working with start and scale-ups as well as innovative multinational companies in both B2C and B2B channels, acting as a consultant and growth hacker.…

Lara Curcuruto

I truly believe that nothing pays off as a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand's needs, identity, and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand's story, connect to the right audience, and most importantly, turn ideas into profit. I enjoy facing professional challenges in ambitious digital innovation projects. I have experience working with start and scale-ups as well as innovative multinational companies in both B2C and B2B channels, acting as a consultant and growth hacker.…

Available to hire

I truly believe that nothing pays off as a tailor-made, consistent and well-structured strategic plan, based on numbers and a deep assessment of the brand’s needs, identity, and goals. With a project management and data-driven methodology, I design and execute plans that tell the brand’s story, connect to the right audience, and most importantly, turn ideas into profit.

I enjoy facing professional challenges in ambitious digital innovation projects. I have experience working with start and scale-ups as well as innovative multinational companies in both B2C and B2B channels, acting as a consultant and growth hacker.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced
German
Intermediate
French
Beginner
Romanian, Moldavian, Moldovan
Beginner

Work Experience

E-Commerce Manager / Digital Marketing Manager at UniEuro / Monclick
December 31, 2018 - July 28, 2025
Managed e-commerce operations and digital marketing strategies to maximize online sales and brand presence.
Freelance E-Commerce and Digital Marketing Strategist, Project Manager - Growth Hacker at Freelance
January 1, 2018 - Present
Provided strategic consulting services in e-commerce, digital marketing, project management, and growth hacking for various industries including kids/education, IT, fashion, entertainment, wellness, food & beverage, and tourism.
Purchasing Manager - Consumer Electronics at UniEuro / Monclick
December 31, 2005 - July 28, 2025
Responsible for purchasing and procurement activities in the consumer electronics division.
Business Unit Manager at HP
December 31, 2003 - July 28, 2025
Led the business unit in terms of strategy, sales, and marketing management.
Marketing Manager at HP
December 31, 2003 - July 28, 2025
Oversaw marketing activities, brand management, and marketing strategy for the business unit.
Product Manager at Coats / Actebis
December 31, 1999 - July 28, 2025
Managed products for the company, focusing on strategic marketing and product positioning.

Education

Bachelor's Degree at Università Bocconi
January 1, 1994 - December 31, 1994
Master's Degree at Green Marketing
January 1, 1995 - December 31, 1999

Qualifications

Master in Green Marketing
January 1, 1995 - December 31, 1999

Industry Experience

Education, Computers & Electronics, Media & Entertainment, Healthcare, Travel & Hospitality, Professional Services

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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