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I'm a results-driven Senior Marketing Professional with experience in both B2B and B2C. I specialise in creating data-driven, creative strategies across digital, brand, and content that drive growth and boost visibility. I have a strong track record of managing projects, leading teams, and delivering impactful marketing campaigns that align with business goals. I enjoy working collaboratively with stakeholders and agencies to develop integrated communication plans and commercial marketing campaigns. Outside of work, I’m passionate about food, travel, outdoor activities, fitness, and exploring coastal landscapes, and I love networking to stay updated on the latest marketing trends.…I'm a results-driven Senior Marketing Professional with experience in both B2B and B2C. I specialise in creating data-driven, creative strategies across digital, brand, and content that drive growth and boost visibility. I have a strong track record of managing projects, leading teams, and delivering impactful marketing campaigns that align with business goals. I enjoy working collaboratively with stakeholders and agencies to develop integrated communication plans and commercial marketing campaigns. Outside of work, I’m passionate about food, travel, outdoor activities, fitness, and exploring coastal landscapes, and I love networking to stay updated on the latest marketing trends.

Lynne Deegan

Project Manager, Marketing Strategist, Brand Strategist, +2

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I'm a results-driven Senior Marketing Professional with experience in both B2B and B2C. I specialise in creating data-driven, creative strategies across digital, brand, and content that drive growth and boost visibility. I have a strong track record of managing projects, leading teams, and delivering impactful marketing campaigns that align with business goals. I enjoy working collaboratively with stakeholders and agencies to develop integrated communication plans and commercial marketing campaigns. Outside of work, I’m passionate about food, travel, outdoor activities, fitness, and exploring coastal landscapes, and I love networking to stay updated on the latest marketing trends.…I'm a results-driven Senior Marketing Professional with experience in both B2B and B2C. I specialise in creating data-driven, creative strategies across digital, brand, and content that drive growth and boost visibility. I have a strong track record of managing projects, leading teams, and delivering impactful marketing campaigns that align with business goals. I enjoy working collaboratively with stakeholders and agencies to develop integrated communication plans and commercial marketing campaigns. Outside of work, I’m passionate about food, travel, outdoor activities, fitness, and exploring coastal landscapes, and I love networking to stay updated on the latest marketing trends.

Available to hire

I’m a results-driven Senior Marketing Professional with experience in both B2B and B2C. I specialise in creating data-driven, creative strategies across digital, brand, and content that drive growth and boost visibility. I have a strong track record of managing projects, leading teams, and delivering impactful marketing campaigns that align with business goals.

I enjoy working collaboratively with stakeholders and agencies to develop integrated communication plans and commercial marketing campaigns. Outside of work, I’m passionate about food, travel, outdoor activities, fitness, and exploring coastal landscapes, and I love networking to stay updated on the latest marketing trends.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Marketing Manager at Identity (Events Agency)

February 28, 2025 - July 28, 2025

Led and executed brand marketing strategy and annual marketing plans aligned with business goals. Managed multiple stakeholders and agency relationships ensuring high-quality deliverables. Developed performance KPIs to monitor and improve marketing effectiveness. Provided leadership to the marketing team, overseeing marketing executives and department functions. Delivered integrated communication plans including case studies, thought leadership, and sales campaigns. Spearheaded commercial marketing campaigns across digital platforms, enhancing brand engagement by 20%. Developed and executed campaigns, content, and digital assets to drive the marketing pipeline.

Senior Account Manager at MindWorks Creative Marketing Agency

October 1, 2023 - July 28, 2025

Managed multiple client accounts, driving retention and growth through strategic marketing solutions including print and digital creative content, website support, and multichannel activities. Consulted with clients to identify marketing needs and develop best-practice strategies. Led mid-to-large complex projects ensuring timely execution and alignment with business objectives. Developed strategic plans, proposals, reports, and performance insights for clients. Contributed to business development through pitch participation and client engagement.

Marketing & Communications Officer at Humphries Kirk LLP

September 30, 2021 - July 28, 2025

Coordinated marketing and communications activities, managing events and campaigns within budget constraints.

Resourcer at Bank Partners

February 28, 2021 - July 28, 2025

Recruited healthcare and administrative staff to support NHS workforce needs during the COVID-19 pandemic.

Channel Marketing Executive at Lloyd’s Register

February 29, 2020 - July 28, 2025

Developed and executed go-to-market and communication strategies enhancing sales enablement. Designed and implemented multi-channel marketing campaigns increasing brand awareness and engagement. Managed relationships with external creative agencies and optimised brand communication strategies. Crafted engaging messaging and value propositions translating technical information into impactful marketing communications.

Global Marketing Executive at Aqua Lung & Apeks Marine Equipment

May 31, 2016 - July 28, 2025

Directed global campaigns and boosted customer engagement. Led social media and PR initiatives. Collaborated with partners and distributors.

Regional Marketing Coordinator at Foster Care Associates

September 30, 2015 - July 28, 2025

Developed regional marketing plans driving recruitment campaigns for foster carers. Organised local community engagement events increasing awareness and applications.

Marketing Executive at DW Sports Fitness

January 31, 2015 - July 28, 2025

Managed national and local marketing campaigns aligning strategies with business objectives. Executed store-opening marketing campaigns, promotional activities, and brand awareness initiatives. Launched the 'DW Sports Reward' card enhancing customer retention and engagement.

Marketing Executive at JJB Sports PLC

September 30, 2009 - July 28, 2025

Led marketing and media campaigns overseeing store promotions and regional PR. Managed media activities for new store openings and coordinated advertising initiatives.