I am a versatile and commercially savvy B2B marketing leader with over 25 years of experience specializing in demand generation, strategy, and process optimization. I thrive on combining big-picture vision with a hands-on approach, consistently exceeding targets and building strong relationships with colleagues and stakeholders. I enjoy leading projects that drive sustainable improvements and measurable results, adapting easily to change and working well in collaborative environments. I am passionate about delivering impactful integrated campaigns and driving lead generation through creativity and data-driven decisions.…

Michelle Norris MBA

I am a versatile and commercially savvy B2B marketing leader with over 25 years of experience specializing in demand generation, strategy, and process optimization. I thrive on combining big-picture vision with a hands-on approach, consistently exceeding targets and building strong relationships with colleagues and stakeholders. I enjoy leading projects that drive sustainable improvements and measurable results, adapting easily to change and working well in collaborative environments. I am passionate about delivering impactful integrated campaigns and driving lead generation through creativity and data-driven decisions.…

Available to hire

I am a versatile and commercially savvy B2B marketing leader with over 25 years of experience specializing in demand generation, strategy, and process optimization. I thrive on combining big-picture vision with a hands-on approach, consistently exceeding targets and building strong relationships with colleagues and stakeholders.

I enjoy leading projects that drive sustainable improvements and measurable results, adapting easily to change and working well in collaborative environments. I am passionate about delivering impactful integrated campaigns and driving lead generation through creativity and data-driven decisions.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Solutions/Portfolio Marketing Manager at Oxford Economics
July 31, 2024 - July 28, 2025
Marketing partner to the company's thought leadership, economic impact and macro consulting practices. Lead for the cross-organisation climate & sustainability solutions. Developed marketing strategies to enhance brand awareness and sales enablement. Created valuation propositions, messaging, and content, optimized web presence, and led cross-functional go-to-market strategy development. Worked collaboratively with global marketing teams to execute integrated campaigns. Defined and led Tier 1 Climate and Sustainability solutions marketing, generating a significant portion of revenue and aligning diverse stakeholder goals.
Interim Head of Marketing at Oxford Economics
September 30, 2022 - July 28, 2025
Led a global marketing team of nine through significant organizational changes, ensuring business continuity and team wellbeing. Maintained communication with senior leadership to align stakeholder expectations. Delivered lead generation, content creation, web traffic, and share of voice objectives. Mentored and coached team members fostering a high-performance culture. Led a company-wide rebranding initiative involving over 20 senior stakeholders.
Demand Generation Manager at Oxford Economics
April 30, 2022 - July 28, 2025
Developed demand generation strategies aligned with business goals to build awareness, drive engagement, generate leads, nurture prospects, and convert pipeline for sales teams.
Senior Manager, Sales and Marketing Enablement at Vicor Corporation
May 31, 2021 - July 28, 2025
Led buyer journey mapping and creation of stage-specific value messaging, sales tools, and nurture programs. Implemented global lead nurture and handover processes improving MQL to SQL conversion rates by over 50%. Executed marketing automation and data unification platforms, developed global lead dashboard to measure marketing impact, and increased website engagement by over 120% through SEO strategies. Led global PR efforts and sales enablement functions enhancing conversion rates and customer buying experience. Managed EMEA marketing team and agencies, trained sales teams on marketing systems, and orchestrated distributor conferences and trade show participations.
Sr Marketing Manager, EMEA Marketing, Global Outbound, PR at Vicor Corporation
July 31, 2014 - July 28, 2025
Managed content marketing, developed global outbound marketing strategies, and implemented multi-channel campaigns to drive demand across regions. Developed sales campaigns for new product launches and managed EMEA marketing teams and suppliers. Led channel communications and maximised coop marketing fund utilization and ROI. Trained teams on automation processes and CRM systems.
European Marketing Manager at Vicor Corporation
January 31, 2008 - July 28, 2025
Led regional marketing initiatives from 1996 to 2008 including demand generation and regional campaigns supporting corporate objectives and sales.
EMEA Marketing Manager at Jacada
January 1, 2008 - September 1, 2010
Developed targeted customer acquisition and account penetration ABM programmes, engaging C-suite and securing key account wins. Established insight-based customer nurture programs increasing largest customer accounts. Executed multi-channel marketing campaigns achieving high regional sales performance. Led thought leadership via press and analyst relations with original research and commentary.

Education

MBA at Kingston University
January 1, 2000 - January 1, 2000
BA (Hons) Business Sudies at Greenwich University
January 1, 2000 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Manufacturing, Energy & Utilities, Professional Services, Telecommunications, Travel & Hospitality, Wholesale & Distribution, Other

Skills

Experience Level