I’m Poppy, founder of Rawson Social, a studio built around content creation, social coverage, and virtual assistance for creators, brands, and industry professionals. With over 12 years of experience in luxury beauty and fashion, including a background as a senior hair colourist, I bring an editorial eye and industry insider knowledge to everything I create.
I work across two main areas. The first is content and coverage, capturing behind-the-scenes moments, shoots, launches, events, and products for brands and creators who want polished, on-brand visuals that actually reflect how their world looks and feels. I’ve delivered this kind of content for some of the world’s leading beauty and fashion houses, including Valentino Beauty, Prada, Armani Beauty, Clarins, and Laura Mercier, so I understand the standard, pace, and pressure that comes with working at that level.
The second is virtual assistance, built specifically around what creators and small brand teams actually need: brand audits, social platform audits, content marketing support, copywriting, and posting and scheduling, plus Substack creation and editing for those building an owned audience. I take on the admin and consistency side of running a social presence, so the people I work with can stay focused on the parts of the business only they can do: filming, building relationships, and showing up.
Because I create content myself and have spent over a decade inside the beauty and fashion industry, I don’t offer generic VA support. I understand how creators think, how brand collaborations work, and what “on-brand” actually means in a competitive, image-driven space. That’s the difference I bring: practical, industry-fluent support from someone who has done the job herself, not just managed it from the outside.
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