Hi, I’m Hastia Afra, a creative Product Designer and Front-End Developer based in Laval, Canada. I bring solid knowledge of the end-to-end product design process—from strategy and research to user journey mapping, wireframing, and prototyping with Figma, through to coding, implementation, and testing the products. I specialize in creating responsive, accessible, and visually engaging designs that work seamlessly across platforms and devices. I thrive on continuous learning and enjoy staying at the forefront of emerging technologies and design trends to craft innovative solutions that meet both user needs and business goals. In my freelance work and collaborative projects, I’ve delivered landing pages and websites using React, Ruby on Rails, and HubSpot, while aligning with brand guidelines. I value effective communication, agile collaboration, and rigorous usability testing to drive measurable improvements in UX and conversions.

Hastia Afra

Hi, I’m Hastia Afra, a creative Product Designer and Front-End Developer based in Laval, Canada. I bring solid knowledge of the end-to-end product design process—from strategy and research to user journey mapping, wireframing, and prototyping with Figma, through to coding, implementation, and testing the products. I specialize in creating responsive, accessible, and visually engaging designs that work seamlessly across platforms and devices. I thrive on continuous learning and enjoy staying at the forefront of emerging technologies and design trends to craft innovative solutions that meet both user needs and business goals. In my freelance work and collaborative projects, I’ve delivered landing pages and websites using React, Ruby on Rails, and HubSpot, while aligning with brand guidelines. I value effective communication, agile collaboration, and rigorous usability testing to drive measurable improvements in UX and conversions.

Available to hire

Hi, I’m Hastia Afra, a creative Product Designer and Front-End Developer based in Laval, Canada. I bring solid knowledge of the end-to-end product design process—from strategy and research to user journey mapping, wireframing, and prototyping with Figma, through to coding, implementation, and testing the products. I specialize in creating responsive, accessible, and visually engaging designs that work seamlessly across platforms and devices. I thrive on continuous learning and enjoy staying at the forefront of emerging technologies and design trends to craft innovative solutions that meet both user needs and business goals.

In my freelance work and collaborative projects, I’ve delivered landing pages and websites using React, Ruby on Rails, and HubSpot, while aligning with brand guidelines. I value effective communication, agile collaboration, and rigorous usability testing to drive measurable improvements in UX and conversions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate
Persian
Fluent

Work Experience

Front-end Developer at Vention.io
August 1, 2024 - Present
Joined Vention's marketing team one month before the Demo Day and delivered three web pages within tight deadlines, contributing to the event's success. Collaborated closely with product managers and Figma design freelancers to ensure design alignment with brand guidelines. Created and optimized five different product pages using React and Ruby on Rails, and utilized HubSpot to design and implement landing pages optimized for lead generation and customer engagement. Worked with the growth team to identify user experience issues and implemented testing and improvements. Created interactive prototypes and detailed design mockups in Figma and developed high-quality visual assets using Photoshop. Collaborated with SEO team to optimize web pages for search engine indexing. Actively participated in Agile sprints and scrum meetings, contributing to timely project delivery and adapting to changing requirements.
Freelance Designer at Self-employed
August 1, 2024 - July 28, 2025
Conducted in-depth user research including persona creation, user journey mapping, and storyboarding to gather requirements and drive informed design decisions. Engaged with clients throughout the design process to deliver concepts, drafts, and final designs aligned with feedback and vision. Led usability testing, gathering and implementing user feedback to refine and enhance user experience. Collaborated on various UX design, marketing, and web development projects for individuals and startups, implementing new features and optimizing existing web applications.
Full-Stack Web-Developer at Hesper.io
January 1, 2024 - July 28, 2025
Designed and developed responsive, user-friendly web interfaces using modern JavaScript libraries including React, Next.js, and TypeScript to ensure a seamless experience across devices. Structured and implemented designs for multiple CMS platforms including Drupal, WordPress, Contentful, Shopify, and Webflow tailored to client needs. Identified and resolved coding issues through troubleshooting and rigorous testing, collaborating with QA teams for high-quality, error-free code delivery. Planned, managed, and tracked projects using Agile tools such as Jira and Linear, maintaining smooth workflows and meeting deadlines. Led website redesign ensuring cross-device compatibility and optimal performance. Demonstrated excellent communication skills to align project goals, progress, and deliverables with clients and stakeholders. Maintained attention to detail throughout design and development processes.
Freelance Designer at Hastiafra
August 1, 2024 - September 23, 2025
Conducted in-depth user research, created personas and journey maps; produced interactive prototypes in Figma; collaborated with product and growth teams; delivered three web pages before Vention Demo Day and designed landing pages using React, Ruby on Rails, and HubSpot to support lead generation and engagement. Improved UX, testing, and accessibility.

Education

Certificate in UX at Concordia University
June 1, 2022 - July 28, 2025
Master of Technology at Saint Mary's University
January 1, 2015 - December 31, 2017
Bachelor of Industrial Design at AUCTB University
January 1, 2014 - December 31, 2014
Master of Technology Entrepreneurship and Innovation at Saint Mary's University
January 1, 2015 - December 31, 2017
Certificate in UX at Concordia University
January 1, 2022 - June 1, 2022
Bachelor of Industrial Design at AUCTB University Tehran
January 1, 2014 - September 23, 2025

Qualifications

Certificate in UX
June 1, 2022 - July 28, 2025
Diploma in Full-Stack Web-development
December 1, 2021 - July 28, 2025
Diploma in Full-Stack Web-Development
January 11, 2030 - December 1, 2021
Certificate in UX
January 1, 2022 - June 1, 2022
Master of Technology Entrepreneurship and Innovation
January 1, 2015 - December 31, 2017
Diploma in Full-Stack Web-Development
January 11, 2030 - December 1, 2021
Bachelor of Industrial Design
January 1, 2014 - September 23, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education