SM

Sindhuja Modali

Available to hire

As a marketing professional, my approach is simple — it’s all about getting people’s attention.

About

As a marketing professional, my approach is simple — it’s all about getting people’s attention. We don’t just buy the “stuff” we see; we buy when we are moved or intrigued enough to say, ‘Oh yes, I need that for myself.’ With my content expertise, I aim to create that exact feeling for companies to attract the right clients and customers through high-quality digital assets.

With years of experience handling social media, influencer collaborations, content creation, and strategy development across diverse brands and agencies, I excel at driving engagement and growing brand presence organically. I’m passionate about using creative storytelling and strategic marketing to deliver impactful results.

  • 7 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • HindiAdvanced
  • TeluguFluent
  • TamilAdvanced
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Education
  • Consumer Goods
  • Software & Internet
  • Non-Profit Organization
  • Retail

Work experience· 12 roles

Senior Social Media & Content Manager · SimpliaMar 2025 – Jul 2025 · 5 mos

Established and led the social media & content vertical at Simplia, an AI-driven content marketing agency. Served over 500 diverse, high-paying clients from North America while managing a large team. Developed content strategies for Meta Ads, Google Ads, and Social Media to generate warm leads. Created comprehensive go-to-market decks, client presentations and executed content updates post client feedback. Hired and strategically mentored over 50 graphic designers, social media managers, and video editors. Responsible for content strategy and high-quality visual outputs.

Senior Social Media & Content Manager · SimpliaMar 2025 – Jul 2025 · 5 mos

Established & led the social media & content vertical at Simplia, an AI content marketing agency, serving 500+ diverse high-paying clients from North America. Set up content strategy for Meta Ads, Google Ads & Social Media to generate hot leads. Created GTM decks, client presentations, and executed content post feedback. Hired and mentored over 50 graphic designers, social media managers, and video editors. Responsible for content strategy and high-quality visual output.

Ast Social Media Manager · Simplilearn EdtechJul 2023 – Jul 2025 · 2 yrs 1 mo

Managed social media strategy, calendar planning, design ideation, and content execution for multiple brand channels including Instagram, LinkedIn, Twitter, and Facebook targeting US audience. Created varied content formats like carousels, reels, topicals, memes, and testimonials. Led end-to-end influencer campaigns with notable influencers and generated significant engagement and shares. Assisted in online reputation management and coordinated cross-functional collaborations across social, ORM, design, legal, video editing, and content teams. Recognized as 'The Promising Star' for dedication and consistent performance. Managed sub-domain partnership content with major universities.

Assistant Social Media Manager · Simplilearn EdtechJul 2023 – Jul 2025 · 2 yrs 1 mo
Social Media Manager · Tailor and CircusJun 2021 – Jul 2025 · 4 yrs 2 mos
Social Media Manager · Tailor and CircusJun 2021 – Jul 2025 · 4 yrs 2 mos
Social Media & Content Manager · Muse WearablesJan 2021 – Jul 2025 · 4 yrs 7 mos
Social Media & Content Manager · Muse WearablesJan 2021 – Jul 2025 · 4 yrs 7 mos

Education

Masters in International Luxury and Brand Management · Rennes School of Business, Rennes, France2016 – 2018
Bachelors in Visual Communication · SRM University, Chennai, India2012 – 2015
Masters in International Luxury and Brand Management · Rennes School of Business, Rennes, France2016 – 2018
Bachelors in Visual Communication · SRM University, Chennai, India2012 – 2015

Certifications and awards· 8

Advanced Social Media Specialist2030 – 2025
Certified Neuro-Linguistic Expert2030 – 2025
TOEIC English Proficiency Test (Score: 9.3/9.9)2030 – 2025
Boom Festival Volunteer, Portugal2030 – 2025

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