Available to hire
I’m a senior product designer focused on AI-driven user experiences and human-centered design leadership. I work across government, fintech, education, and smart-city projects to translate complex requirements into clear, usable solutions. I’ve led multi-disciplinary teams and partnered with stakeholders to deliver measurable UX improvements and scalable design systems.
I’m passionate about ethical, equitable, and empathetic product strategy and UX design that balances user needs with business goals. I excel at guiding research, rapid prototyping, and AI-assisted workflows to craft impactful experiences for both B2B and B2C audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Arabic
Advanced
Work Experience
Principal Product Designer at Cybensol Technology Inc.
November 1, 2023 - PresentLed digital transformation projects across sectors including public sector, AI, data science, construction, B2B consultancy, and finance. Delivered strategic insights and impactful solutions including spearheading product strategy and UX design for a notary company digital transformation app, conducting stakeholder interviews for construction project optimization, and performing website UX audits and brand identity revamps for clients.
Consultant at Chapeau.ai
October 31, 2024 - July 28, 2025Led iterative product strategy for a large-scale confidential public sector client, designed B2B AI app for utility companies with scalable design system, and led web strategy efforts for Ontario’s largest asset management companies to optimize digital solutions and build trust among enterprise clients.
Entrepreneur in Residence at DataUpskill.ca (DMZ at Toronto Metropolitan University)
June 30, 2024 - July 28, 2025Founded DataUpskill, a SaaS platform transforming the job search experience through data-driven user-centered solutions. Directed UX design and research, integrated generative AI to enhance usability, designed user journey maps and information architecture, and led prototype development with cross-functional teams.
Senior Product Designer (Team Lead) at HUED Design
October 31, 2023 - July 28, 2025Led full-cycle digital product design for public sector organizations, managing a team of designers and UX researchers. Conducted stakeholder interviews, usability audits with Tobii Eye Tracking, and collaborated with leadership and interdisciplinary teams to drive business growth and optimize government and enterprise platform user experiences.
Senior Product Designer at DoAnalytica
October 31, 2022 - July 28, 2025Led end-to-end experience design for data-centric products including AI career planners and blockchain-powered sales platforms. Directed UX research for AI resume builders, managed design teams, standardized workflows, and developed interactive websites with advanced data visualization techniques.
Program Officer UX/UI at Information Technology University, Pakistan
October 31, 2017 - July 28, 2025Developed design strategies boosting admission applications, led the design and implementation of student admission platforms, conceptualized academic event branding, mentored Master's students in ICT for Development, and designed social impact and bilingual educational apps focused on inclusivity and accessibility.
Principal Product Designer at Cybensol Technology Inc.
November 2, 2023 - PresentLed 9 digital transformation projects in the Greater Toronto Area serving clients in the public sector, digital transformation, AI, data science, construction, B2B consultancy, and finance. Spearheaded end-to-end product strategy and UX design for a notary company's digital transformation app, improving efficiency by automating workflows for customer booking. Conducted stakeholder interviews and performed UX audits to optimize project schedules and improve customer experience. Revamped brand identity for consulting websites to attract B2B clients.
Consultant at Chapeau.ai
October 1, 2024 - September 3, 2025Led iterative product strategy for a large-scale confidential public sector client in Ontario to enhance engagement and communication between parents and school administrations. Designed a B2B AI app for utility companies addressing process optimization and service delivery challenges. Developed a scalable design system using Figma and leveraged web analytics to inform demographic research and design decisions. Led web strategy efforts for a major Ontario asset management company to optimize digital solutions and build trust among clients.
Entrepreneur in Residence at Data Upskill.ca, DMZ at Toronto Metropolitan University
June 1, 2024 - September 3, 2025Founded a SaaS platform transforming the job search experience with innovative, user-centered solutions. Directed design and product development focusing on data-driven solutions to optimize job search processes and personalize user experiences. Conducted comprehensive UX design and research using cognitive walkthroughs to identify user pain points and align design patterns with business objectives. Integrated digital experience challenges with AI and generative AI to enhance usability while meeting business goals. Developed user journey maps and information architecture for multi-platform digital experiences and directed creation of high-fidelity rapid prototypes for usability testing and performance improvements.
Senior Product Designer (Team Lead) at HUED Design, Riyadh, Saudi Arabia
October 1, 2023 - September 3, 2025Led full-cycle digital product design for four high-profile public sector organizations, delivering user-centric impactful solutions used by multi-million users. Managed a cross-functional team of designers and UX researchers conducting stakeholder interviews, user surveys, heuristic analysis, and creating UX benchmark reports. Utilized waterfall methodology and advanced usability tools including Tobii Eye Tracking for usability audits and evidence-based design improvements. Collaborated with strategic leadership, project managers, engineers, data scientists, and sales teams to enhance service offerings and drive business growth for government and enterprise clients. Focused on improving service delivery, process optimization, and user experience using qualitative and quantitative analysis and user feedback.
Senior Product Designer at DoAnalyticaa, Jeddah, Saudi Arabia
October 1, 2022 - September 3, 2025Led end-to-end experience design for 9 data-centric products including skill development engines, sleep monitoring platforms, AI career planners, predictive analytics platforms, and disease treatment advocacy platforms powered by data insights. Directed UX research and design for AI resume builders using generative AI, collaborating with data scientists and machine learning experts. Designed a blockchain-powered real estate sales management platform focused on fractional ownership aligned with user needs. Established design operations, managed a team of designers, and initiated UX research pipelines to standardize workflows and improve efficiency. Communicated effectively with DevOps teams to implement designs.
Program Officer UX/UI at Information Technology University, Pakistan
October 1, 2017 - September 3, 2025Developed and executed a comprehensive design strategy that increased admission applications by 35% through targeted awareness campaigns across website, social media, and print media. Spearheaded design and implementation of a student admission platform, streamlining the admission process and improving user experience management for applicants. Conceptualized and designed stages and podiums for high-profile educational expos, academic events, and competitions. Mentored master’s students focusing on co-creation and designing accessible apps for low-literate users. Designed social impact projects addressing public health and environmental challenges, including child immunization monitoring and water quality monitoring platforms. Led creation of a bilingual educational app for agricultural farmers enhancing knowledge dissemination and resource access. Designed a university quality ranking system providing actionable insights for improving institutional performance.
Principal Product Designer at Cybensol Technology Inc.
November 1, 2023 - PresentLed 9 digital transformation projects across sectors including public sector, AI, data science, construction, B2B consultancy, and finance, delivering strategic insights and impactful solutions. Spearheaded end-to-end product strategy and UX design for a notary company's digital transformation app, improving efficiency by automating workflows. Conducted stakeholder interviews with a construction firm to optimize project schedules and task tracking using Google AppSheet, performed website UX audits to enhance customer experience, and revamped brand identity for a consulting firm's website to attract B2B clients and build trust.
Consultant at Chapeau.ai
October 1, 2024 - September 3, 2025Led iterative product strategy for a large-scale confidential public sector client in Ontario, enhancing engagement and communication between parents and school administrations. Designed a B2B AI app for utility companies addressing process optimization and service delivery challenges, created a scalable design system using Figma, leveraged web analytics for demographic research and design decisions, and led web strategy for a major Ontario asset management company to optimize digital solutions and build client trust.
Entrepreneur in Residence at Data Upskill.ca (DMZ at Toronto Metropolitan University)
June 1, 2024 - September 3, 2025Founded Data Upskill, a SaaS platform aimed at transforming the job search experience through innovative, user-centered solutions. Directed design and product development focusing on data-driven solutions to optimize job search processes and create personalized, streamlined user experiences. Conducted comprehensive UX design and research using cognitive walkthroughs to identify user pain points and align design patterns with business objectives. Enhanced digital experience by integrating data and generative AI, designed user journey maps, developed information architecture, and directed high-fidelity rapid prototypes collaborating with cross-functional teams.
Senior Product Designer (Team Lead) at HUED Design, Riyadh, Saudi Arabia
October 1, 2023 - September 3, 2025Led full-cycle digital product design for four high-profile public sector organizations, delivering user-centric, impactful solutions for millions of users. Managed a cross-functional team conducting stakeholder interviews, user surveys, mentoring, heuristic analysis, and creating UX benchmark reports. Utilized Waterfall methodology and advanced usability tools like Tobii Eye Tracking for audits, collaborated with leadership, project managers, engineers, data scientists, and sales experts to enhance service offerings and drive business growth. Focused on improving service delivery, process optimization, and user experience for government and enterprise platforms.
Senior Product Designer at DoAanalytic, Jeddah, Saudi Arabia
October 1, 2022 - September 3, 2025Led end-to-end experience design for nine data-centric products including skill development engines, sleep monitoring platforms, AI career planners, predictive analytics platforms, and disease treatment advocacy platforms powered by data insights. Directed UX research and design for AI resume builders using generative AI, collaborated with data scientists and machine learning experts for seamless data integration. Designed a blockchain-powered real estate sales management platform focusing on fractional ownership, established design operations, managed a team of 2 designers, and initiated UX research pipelines to standardize workflows.
Program Officer UX/UI at Information Technology University, Pakistan
October 1, 2017 - September 3, 2025Developed and executed comprehensive design strategy increasing admission applications by 35% through targeted awareness campaigns across web, social media, and print. Spearheaded design and implementation of student admission platform streamlining processes and improving user experience for applicants. Conceptualized and designed stages and podiums for high-profile educational expos, academic events, and competitions. Mentored Master's students in ICT for Development, focusing on co-creation and accessible app design for low-literate users. Designed social impact projects addressing public health and environmental challenges, including a child immunization monitoring system and water quality monitoring platform.
Senior Product Designer at CybenSOL Technology Inc.
November 1, 2023 - PresentDelivered end-to-end digital transformation projects across GTA; designed a data-driven, institution management platform powered by analytics; led UX for a notary firm's digital transformation app; conducted stakeholder interviews and built a Google App Sheet prototype; performed a website UX audit improving traffic by 25%; contributed to branding and identity refresh.
Senior UX Designer (Short-term Contract) at Chapeau.ai
October 31, 2024 - October 27, 2025Co-created workshops with school board administrators to identify business challenges; designed an institute management system; performed AODA/WCAG 2.1 accessibility testing and created user-friendly microcopy; built a B2B AI platform design system in Figma to ensure cross-team consistency.
Senior UX Designer (Team Lead) at HUED Design
October 31, 2023 - October 27, 2025Delivered service design and UX for four national public sector projects; managed a cross-functional team of 3 designers and 2 UX researchers; produced evidence-based design improvements using Tobii Eye Tracking; collaborated with senior leadership, engineers, and data scientists; optimized workflows and client engagement.
Senior Product Designer (Team Lead) at DoA Analytics
October 31, 2022 - October 27, 2025Led end-to-end UX design for 9 data-centric products, including AI career planners, predictive analytics tools, and disease threat platforms; acted as liaison between business owners, product managers, and engineering teams; defined KPIs and supported adoption of user-centered design practices.
Program Officer – UX/UI at Information Technology University
October 31, 2017 - October 27, 2025Developed a comprehensive UX strategy; increased admissions by 35% via targeted digital campaigns; led design and implementation of a student admission platform; conceptualized branding for academic events and competitions to boost engagement and visibility.
Senior UX Designer (Short-term contract) at Chapeau.ai
October 1, 2024 - October 27, 2025Led stakeholder co-creation workshops with school board administrators to identify business challenges and shape the design of an institute management system that improved operational efficiency and communication.
Senior Product Designer (Team Lead) at HUED Design
October 31, 2023 - October 27, 2025Delivered service design and UX for four national public sector projects impacting over 5M users; led a team of 3 designers and 2 UX researchers; aligned stakeholders; conducted interviews, usability tests, and heuristic analysis to drive UX decisions.
Senior Product Designer at DoA Analytics
October 31, 2022 - October 27, 2025Led end-to-end UX design for 9 data-centric products including AI career planners, predictive analytics tools, and disease treatment advocacy platforms; liaison between business owners and engineers; conducted UX research; defined product KPIs; integrated with ML teams.
Program Officer – UX/UI at Information Technology University, Pakistan
October 31, 2017 - October 27, 2025Developed UX design strategy; increased admissions by 35% via targeted web and branding; led design and implementation of student admission platform; created visual branding for high-profile events; improved applicant engagement.
Education
Bachelor of Science (BS) Honors Information Technology at Imperial College of Business Studies, Pakistan
February 1, 2010 - March 31, 2014Bachelor of Science (BS) Honors in Information Technology at Imperial College of Business Studies, Pakistan
February 1, 2010 - March 1, 2014Bachelor of Science (Honors) Information Technology at Imperial College of Business Studies, Pakistan
February 1, 2010 - March 1, 2014Bachelor of Science (Honors) in Information Technology at Imperial College of Business Studies, Pakistan
February 1, 2010 - March 1, 2014Bachelor of Science (Honors) in Information Technology at Imperial College of Business Studies, Pakistan
February 1, 2010 - March 1, 2014Qualifications
Productization: Delivering on customer wants and needs
January 1, 2023 - December 31, 2023IBM Design Thinking Practitioner
January 11, 2030 - July 28, 2025Google Data Analytics by Coursera
January 11, 2030 - July 28, 2025Miro: Collaborative meetings
January 11, 2030 - July 28, 2025Miro: Mapping
January 11, 2030 - July 28, 2025Miro: Technical diagramming
January 11, 2030 - July 28, 2025Productization: Delivering on Customer Wants and Needs (DMZ at Toronto Metropolitan University)
January 11, 2030 - September 3, 2025IBM Design Thinking Practitioner
January 11, 2030 - September 3, 2025Google Data Analytics by Coursera
January 11, 2030 - September 3, 2025Miro x3: Collaborative Meetings, Mapping & Technical Diagramming
January 11, 2030 - September 3, 2025Productization: Delivering on customer wants and needs
January 11, 2030 - September 3, 2025IBM Design Thinking Practitioner
January 11, 2030 - September 3, 2025Google Data Analytics by Coursera
January 11, 2030 - September 3, 2025Miro: Collaborative meetings, Mapping & technical diagramming (3x)
January 11, 2030 - September 3, 2025Productization: Delivering on customer wants (DMZ at Toronto Metropolitan University)
January 11, 2030 - October 27, 2025IBM Design Thinking Practitioner
January 11, 2030 - October 27, 2025Google Data Analytics
January 11, 2030 - October 27, 2025IBM Design Thinking Practitioner
January 11, 2030 - October 27, 2025Google Data Analytics Certificate
January 11, 2030 - October 27, 20253x Miro: Collaborative Meetings and Mapping
January 11, 2030 - October 27, 2025Industry Experience
Government, Software & Internet, Financial Services, Healthcare, Real Estate & Construction, Professional Services, Education, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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