Marketing specialist with 5 years of experience leading digital strategy, social media, influencer campaigns and brand development. I’ve managed full marketing operations end to end, working across fashion, e-commerce and creative industries. My focus is on performance, storytelling, and clear results: stronger content, higher engagement, better conversion. Recent work includes building brand identities, delivering successful paid and organic campaigns and producing copy and creative direction for websites, ads, email and social channels. I bring structure, ideas, and execution. Not just theory.

Sylwia Obuchowicz

Marketing specialist with 5 years of experience leading digital strategy, social media, influencer campaigns and brand development. I’ve managed full marketing operations end to end, working across fashion, e-commerce and creative industries. My focus is on performance, storytelling, and clear results: stronger content, higher engagement, better conversion. Recent work includes building brand identities, delivering successful paid and organic campaigns and producing copy and creative direction for websites, ads, email and social channels. I bring structure, ideas, and execution. Not just theory.

Available to hire

Marketing specialist with 5 years of experience leading digital strategy, social media, influencer campaigns and brand development. I’ve managed full marketing operations end to end, working across fashion, e-commerce and creative industries. My focus is on performance, storytelling, and clear results: stronger content, higher engagement, better conversion. Recent work includes building brand identities, delivering successful paid and organic campaigns and producing copy and creative direction for websites, ads, email and social channels. I bring structure, ideas, and execution. Not just theory.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Polish
Fluent

Work Experience

Marketing Manager at Marbl (UAE, Remote) - Fashion Brand
January 1, 2024 - Present
Developed paid ad creatives (Meta) using CapCut. Directed international campaign shoots in Warsaw, Dubai, London, and France, sourcing models, photographers, MUA, stylists, and venues. Built a complete brand book for cohesive presence, including voice, tone, color palette, persona, and mood board. Oversaw Shopify website UX updates and product uploads. Created email flows and newsletters using Klaviyo and Privy with strong open and click-through rates. Managed successful influencer collaborations and outreach strategies tailored by region and audience. Designed packaging and participated in product development and creative direction. Handled supplier communication and logistics. Owned monthly marketing budget, optimizing spend based on campaign performance.
Social Media/Content Creator at Eyewear Brand (Warsaw, Remote)
January 1, 2024 - Present
Create content and manage social media presence for the eyewear brand.
Outreach & Digital PR Specialist at More Growth/Natu.Care (Warsaw, Hybrid)
December 31, 2023 - July 28, 2025
Handled outreach and digital PR to increase brand awareness and presence.
Marketing Copywriter at Top Project Group (Warsaw, Remote)
December 31, 2023 - July 28, 2025
Produced marketing copy and content for digital campaigns and social media.
Flight Attendant at Emirates Airlines, Dubai
December 31, 2021 - July 28, 2025
Provided customer service and safety management aboard flights.
Sales Associate/ Personal Shopper at Brown Thomas, Dublin
December 31, 2016 - July 28, 2025
Assisted customers with purchases and provided personal shopping services.
Sales Assistant / Personal Shopper at Top Project Group
January 1, 2013 - January 1, 2016
Supported customers with fashion advice, styling, and sales; assisted with store operations and merchandising.
Flight Attendant at Brown Thomas
January 1, 2016 - January 1, 2021
Provided passenger service, safety briefings and hospitality duties in a premium retail/airline environment.
Flight Attendant at Emirates Airlines
January 1, 2021 - December 31, 2022
In-flight service, safety and security, and customer care on international routes.
Outreach & Digital PR Specialist at More Growth / Natural Care
January 1, 2022 - December 31, 2023
Executed outreach campaigns, digital PR, and influencer collaborations; supported marketing initiatives in Warsaw (hybrid).
Fashion Brand Marketing Manager at Marble
January 1, 2024 - January 1, 2025
Managed fashion brand marketing activities for UAE markets; coordinated campaigns, budgeting, and cross-channel initiatives.
Social Media / Content Creator at Vera Milano
January 1, 2024 - Present
Create social media content and manage online presence; collaborate on campaigns.

Education

Social Media & Copywriting at Ergon, Warsaw
January 1, 2022 - December 31, 2022
Travel & Tourism at DIFE, Drogheda
January 1, 2013 - December 31, 2016

Qualifications

Digital Marketing & E-commerce Google Certificate
January 11, 2030 - July 28, 2025
Google Certificate
January 11, 2030 - December 18, 2025

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Software & Internet, Professional Services