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I'm a highly experienced graphic designer specialising in packaging design, artwork, and illustration. My career has spanned a diverse range of sectors, from Food & Drink to Health & Beauty, where I’ve helped shape both iconic brands and exciting new start-ups. I’m passionate about uncovering a brand’s story and translating it into packaging that captivates, connects, and stands out on the shelf. Whether it’s seasonal gifting or everyday essentials, I bring a trend-aware, strategic approach to every project—balancing creativity with commercial impact.…I'm a highly experienced graphic designer specialising in packaging design, artwork, and illustration. My career has spanned a diverse range of sectors, from Food & Drink to Health & Beauty, where I’ve helped shape both iconic brands and exciting new start-ups. I’m passionate about uncovering a brand’s story and translating it into packaging that captivates, connects, and stands out on the shelf. Whether it’s seasonal gifting or everyday essentials, I bring a trend-aware, strategic approach to every project—balancing creativity with commercial impact.

Sarah Roozendaal

PRO

Artworker, Illustrator, Designer, +3

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I'm a highly experienced graphic designer specialising in packaging design, artwork, and illustration. My career has spanned a diverse range of sectors, from Food & Drink to Health & Beauty, where I’ve helped shape both iconic brands and exciting new start-ups. I’m passionate about uncovering a brand’s story and translating it into packaging that captivates, connects, and stands out on the shelf. Whether it’s seasonal gifting or everyday essentials, I bring a trend-aware, strategic approach to every project—balancing creativity with commercial impact.…I'm a highly experienced graphic designer specialising in packaging design, artwork, and illustration. My career has spanned a diverse range of sectors, from Food & Drink to Health & Beauty, where I’ve helped shape both iconic brands and exciting new start-ups. I’m passionate about uncovering a brand’s story and translating it into packaging that captivates, connects, and stands out on the shelf. Whether it’s seasonal gifting or everyday essentials, I bring a trend-aware, strategic approach to every project—balancing creativity with commercial impact.

Available to hire

Chertsey, United Kingdom

I’m a highly experienced graphic designer specialising in packaging design, artwork, and illustration. My career has spanned a diverse range of sectors, from Food & Drink to Health & Beauty, where I’ve helped shape both iconic brands and exciting new start-ups.
I’m passionate about uncovering a brand’s story and translating it into packaging that captivates, connects, and stands out on the shelf. Whether it’s seasonal gifting or everyday essentials, I bring a trend-aware, strategic approach to every project—balancing creativity with commercial impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

Work Experience

Senior Creative Artworker and Illustrator at Graphique Design Ltd (UK)

December 31, 1994 - July 28, 2025

Worked on packaging design and illustration projects for clients including Unilever (Persil, Surf, Comfort, Sara Lee) and Brooke Bond Tea.

Senior Creative Artworker and Illustrator (Freelance) at Graphique Design Ltd, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Drink Works, Burlington Toiletries

December 31, 2006 - July 28, 2025

Freelance work providing creative artwork and illustration services to various clients such as Unilever (Persil, Surf, Comfort), Pedigree dog food, Mars, Tesco, and Sainsburys.

Senior Creative Designer / Artworker at Fresh Trends Design LTD

January 1, 2006 - Present

Creative design, illustration, and artwork implementation focusing on sustainable packaging, brand visual identity, and seasonal gifting solutions across multiple SKUs and formats.

Senior Creative Artworker and Illustrator at Graphique Design Ltd (UK)

December 31, 1994 - July 28, 2025

Worked as a Senior Creative Artworker and Illustrator, catering to clients such as Unilever (Persil, Surf, Comfort, Sara Lee) and Brooke Bond Tea.

Senior Creative Artworker and Illustrator (Freelance) at Graphique Design Ltd, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Drink Works and Burlington Toiletries

December 31, 2006 - July 28, 2025

Provided freelance services as a Senior Creative Artworker and Illustrator working on packaging and branding projects for clients including Unilever (Persil, Surf, Comfort), Pedigree dog food, Mars, Tesco, and Sainsburys.

Senior Creative Designer/Artworker at Fresh Trends Design LTD

January 1, 2006 - Present

Currently working as a Senior Creative Designer/Artworker, specializing in sustainable packaging and brand visual design, including illustration and artwork implementation across multiple SKU’s, with a focus on eco-conscious and trend-aware design for major FMCG clients.

Senior Creative Artworker and Illustrator at Graphique Design Ltd (UK)

December 31, 1994 - July 30, 2025

Worked on packaging design, illustration, and artwork implementation for various clients including Unilever (Persil, Surf, Comfort, Sara Lee), Brooke Bond Tea.

Freelance Senior Creative Artworker and Illustrator at Graphique Design Ltd, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Drink Works and Burlington Toiletries

December 31, 2006 - July 30, 2025

Freelance work providing creative artwork and illustration services for a range of clients including Unilever (Persil, Surf, Comfort), Pedigree dog food, Mars, Tesco, and Sainsburys.

Employment at Fresh Trends Design LTD

May 31, 2025 - July 30, 2025

Employed for design, creative and artwork responsibilities.