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Hi, I'm Zainab Ashraf, a passionate Fashion Marketer and Merchandiser with hands-on experience in influencer marketing, client communication, and social media management. I love crafting engaging content and securing impactful partnerships to help brands expand their online presence and grow their audience. With a background in fashion marketing and merchandising from the Pakistan Institute of Fashion and Design, I've had the opportunity to work with diverse brands where I've contributed to social media growth, campaign planning, and collection development. I'm excited to bring my creativity, collaboration skills, and marketing savvy to new professional challenges.…Hi, I'm Zainab Ashraf, a passionate Fashion Marketer and Merchandiser with hands-on experience in influencer marketing, client communication, and social media management. I love crafting engaging content and securing impactful partnerships to help brands expand their online presence and grow their audience. With a background in fashion marketing and merchandising from the Pakistan Institute of Fashion and Design, I've had the opportunity to work with diverse brands where I've contributed to social media growth, campaign planning, and collection development. I'm excited to bring my creativity, collaboration skills, and marketing savvy to new professional challenges.

Zainab Ashraf

Social Media Manager, Marketer, Influencer Marketing Manager, +2

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Hi, I'm Zainab Ashraf, a passionate Fashion Marketer and Merchandiser with hands-on experience in influencer marketing, client communication, and social media management. I love crafting engaging content and securing impactful partnerships to help brands expand their online presence and grow their audience. With a background in fashion marketing and merchandising from the Pakistan Institute of Fashion and Design, I've had the opportunity to work with diverse brands where I've contributed to social media growth, campaign planning, and collection development. I'm excited to bring my creativity, collaboration skills, and marketing savvy to new professional challenges.…Hi, I'm Zainab Ashraf, a passionate Fashion Marketer and Merchandiser with hands-on experience in influencer marketing, client communication, and social media management. I love crafting engaging content and securing impactful partnerships to help brands expand their online presence and grow their audience. With a background in fashion marketing and merchandising from the Pakistan Institute of Fashion and Design, I've had the opportunity to work with diverse brands where I've contributed to social media growth, campaign planning, and collection development. I'm excited to bring my creativity, collaboration skills, and marketing savvy to new professional challenges.

Available to hire

Hi, I’m Zainab Ashraf, a passionate Fashion Marketer and Merchandiser with hands-on experience in influencer marketing, client communication, and social media management. I love crafting engaging content and securing impactful partnerships to help brands expand their online presence and grow their audience.

With a background in fashion marketing and merchandising from the Pakistan Institute of Fashion and Design, I’ve had the opportunity to work with diverse brands where I’ve contributed to social media growth, campaign planning, and collection development. I’m excited to bring my creativity, collaboration skills, and marketing savvy to new professional challenges.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Urdu

Advanced

Work Experience

Assistant Stylist at Glamgency

October 31, 2023 - July 28, 2025

Assisted Zahra Sarfaraz as part of Glamgency team to style influencers and content creators for a two-day Sunsilk event at Expo Center, Lahore.

Marketing Intern at Vivawalk

July 31, 2024 - July 28, 2025

Managed brand's social media platforms, achieving an 18% increase in follower count by maintaining a consistent digital presence and engaging content strategy. Supported range planning and collection development and handled client communication and coordination. Contributed to a 10% boost in website traffic through consistent content and strategic posting. Led influencer marketing by securing 3 collaborations and drafting partnership proposals. Crafted dynamic in-house content and detailed product catalogs, leading to a substantial increase in brand visibility and customer engagement.

Social Media Manager at Sardinia

September 30, 2024 - July 28, 2025

Managed brand's social media platforms, designed and scheduled content via Meta Suite, resulting in a 20% growth in followers and 8% increase in website traffic. Created banners, flex designs, digital catalogues, and Instagram wall layouts to establish a cohesive visual identity, enhancing brand recognition and engagement. Secured collaborations with 2 influencers, significantly boosting brand reach and visibility through strategic partnership proposals. Assisted in art direction and campaign shoot planning, including location scouting, leading to visually compelling marketing campaigns that captured 20% more audience engagement. Supported collection development through range planning, ensuring a well-rounded product lineup that met consumer preferences and increased sales potential.