SHIVANI PATHAK

Developing marketing materials and collaborating with internal and external partners for cohesive campaigns. Lead event planning for Channel Partners event, fostering collaboration and networking. Implemented structured post-event lead qualification processes, improving lead quality and sales follow-up efficiency by 30%. Strengthened cross-functional communication, reducing campaign execution delays by 20% and improving operational efficiency. Conduct field research at events to gather feedback and observe audience responses. Nurturing APAC and EMEA markets actively and streamlined MDF processes with channel partners, increasing MDF adoption by 13%, improving approval turnaround time, and driving 21% net-new revenue growth through structured partner enablement.

Developed marketing materials and collaborated with internal and external partners for cohesive campaigns. Led event planning for sales partners to foster collaboration and networking. Implemented post-event lead qualification processes to optimize ROI. Actively nurtured APAC and EMEA markets. Maintained proactive communication with cross-functional teams for seamless operations. Conducted field research at events to gather feedback and observe audience responses. Streamlined MDF process with channel partners driving continuous improvement and productivity.

Executed corporate posts for social media, website, and other sales and marketing activities. Conducted market research for business development outbound campaigns and fundraising activities. Analyzed and reported on monthly social media performance, contributing to strategy development. Assisted with monthly financial reconciliation.