SHIVANI PATHAK

Junior Channel Marketing Manager at AnyDesk Software GmbH

Developed marketing materials and collaborated with internal and external partners for cohesive campaigns. Led event planning for sales partners to foster collaboration and networking. Implemented post-event lead qualification processes to optimize ROI. Actively nurtured APAC and EMEA markets. Maintained proactive communication with cross-functional teams for seamless operations. Conducted field research at events to gather feedback and observe audience responses. Streamlined MDF process with channel partners driving continuous improvement and productivity.

Intern Digital Marketing B2B Market at Forcasty.AI (BASF)

Executed corporate posts for social media, website, and other sales and marketing activities. Conducted market research for business development outbound campaigns and fundraising activities. Analyzed and reported on monthly social media performance, contributing to strategy development. Assisted with monthly financial reconciliation.

Content Management Intern in CurioZ at Carl Zeiss AG

Created training content for shareholders and employees using Articulate Storyline. Implemented a rigorous quality control process ensuring accuracy, relevance, and high standards in training materials. Published and organized content on the internal portal ensuring user-friendly navigation and timely updates. Ensured timely release of updated materials fostering knowledge-sharing and collaboration through the social portal. Played a key role in developing training resources contributing to the professional growth of shareholders and employees.

Digital Marketing Manager B2C at InnoServ Digital

Created a monthly content calendar for brands based on monthly goals and objectives. Conducted competitive analysis and strategy development in the market. Reported on monthly target achievement and made decisions on future scope. Supported PR, advertising shoots, and launch events.

Digital Marketing Intern (B2B Market) at Forcasty.ai (BASF)

Executed corporate posts for social media, website, and other sales & marketing activities. Conducted market research for business development, outbound campaigns and fundraising activities. Analysed and reported on monthly social media performance, contributing to strategy development. Assisted with monthly financial reconciliation.

Content Management Intern at Carl Zeiss AG

Created training content for shareholders and employees using Articulate Storyline. Implemented a rigorous quality control process, ensuring accuracy, relevance, and high standards in training materials. Published and organised content on the internal portal, ensuring user-friendly navigation and timely updates.

Digital Marketing Manager (B2C) at InnoServ Digital

Developed monthly content calendars aligned with brand objectives. Conducted competitive analysis and market research to inform campaign strategy. Reported on campaign performance and recommended optimization actions. Supported PR initiatives, advertising shoots, and product launch events.

Junior Channel Marketing Manager at AnyDesk Software GmbH, Germany

Developing marketing materials and collaborating with internal and external partners for cohesive campaigns. Lead event planning for Channel Partners event, fostering collaboration and networking. Implemented structured post-event lead qualification processes, improving lead quality and sales follow-up efficiency by 30%. Strengthened cross-functional communication, reducing campaign execution delays by 20% and improving operational efficiency. Conduct field research at events to gather feedback and observe audience responses. Nurturing APAC and EMEA markets actively and streamlined MDF processes with channel partners, increasing MDF adoption by 13%, improving approval turnaround time, and driving 21% net-new revenue growth through structured partner enablement.

Digital Marketing Intern (B2B Market) at Forcasty.ai (BASF), Germany

Executed corporate posts for social media, website, and other sales & marketing activities. Conducted market research for business development, outbound campaigns and fundraising activities. Analyzed and reported on monthly social media performance, contributing to strategy development. Assisted with monthly financial reconciliation.

Content Management Intern at Carl Zeiss AG, Germany

Created training content for shareholders and employees using Articulate Storyline. Implemented a rigorous quality control process, ensuring accuracy, relevance, and high standards in training materials. Published and organized content on the internal portal, ensuring user-friendly navigation and timely updates. Ensured timely release of updated materials, fostering knowledge-sharing and collaboration through the social portal. Played a key role in developing training resources, contributing to the professional growth of both shareholders and employees.