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I am a results-driven Digital Marketing Professional with 7 years of experience at Amazon Ads. I specialize in SEO and Programmatic advertising, managing complex campaigns that drive brand awareness, customer engagement, and revenue growth. I'm passionate about leveraging data analysis and strategic planning to optimize marketing performance and build strong partnerships. Over the years, I've managed sizable portfolios and led cross-functional teams to deliver integrated marketing solutions across various industries including finance, payments, and telecom. I enjoy collaborating with diverse teams to create innovative marketing strategies that resonate both locally and across the European market.…I am a results-driven Digital Marketing Professional with 7 years of experience at Amazon Ads. I specialize in SEO and Programmatic advertising, managing complex campaigns that drive brand awareness, customer engagement, and revenue growth. I'm passionate about leveraging data analysis and strategic planning to optimize marketing performance and build strong partnerships. Over the years, I've managed sizable portfolios and led cross-functional teams to deliver integrated marketing solutions across various industries including finance, payments, and telecom. I enjoy collaborating with diverse teams to create innovative marketing strategies that resonate both locally and across the European market.

Sara Forzisi

Digital Marketer, Marketing Strategist, Performance Marketer, +1

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I am a results-driven Digital Marketing Professional with 7 years of experience at Amazon Ads. I specialize in SEO and Programmatic advertising, managing complex campaigns that drive brand awareness, customer engagement, and revenue growth. I'm passionate about leveraging data analysis and strategic planning to optimize marketing performance and build strong partnerships. Over the years, I've managed sizable portfolios and led cross-functional teams to deliver integrated marketing solutions across various industries including finance, payments, and telecom. I enjoy collaborating with diverse teams to create innovative marketing strategies that resonate both locally and across the European market.…I am a results-driven Digital Marketing Professional with 7 years of experience at Amazon Ads. I specialize in SEO and Programmatic advertising, managing complex campaigns that drive brand awareness, customer engagement, and revenue growth. I'm passionate about leveraging data analysis and strategic planning to optimize marketing performance and build strong partnerships. Over the years, I've managed sizable portfolios and led cross-functional teams to deliver integrated marketing solutions across various industries including finance, payments, and telecom. I enjoy collaborating with diverse teams to create innovative marketing strategies that resonate both locally and across the European market.

Available to hire

I am a results-driven Digital Marketing Professional with 7 years of experience at Amazon Ads. I specialize in SEO and Programmatic advertising, managing complex campaigns that drive brand awareness, customer engagement, and revenue growth. I’m passionate about leveraging data analysis and strategic planning to optimize marketing performance and build strong partnerships.

Over the years, I’ve managed sizable portfolios and led cross-functional teams to deliver integrated marketing solutions across various industries including finance, payments, and telecom. I enjoy collaborating with diverse teams to create innovative marketing strategies that resonate both locally and across the European market.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Intermediate

Italian

Fluent

Portuguese

Intermediate

Work Experience

Senior Sales Account Manager at Amazon Ads

April 1, 2022 - Present

Managed a portfolio exceeding €4MM, consistently surpassing financial targets by formulating and implementing complex media strategies for finance, payments, and telecom advertisers. Drove significant market growth by expanding partnerships with major advertisers and creating communication plans across the Italian market and EU. Led development of over 15 custom activations, integrating Amazon's first-party data with third-party research to design advanced marketing strategies. Utilized data analysis to optimize advertising strategies resulting in cost reductions and increased engagement. Crafted scalable playbooks for key verticals boosting productivity and generating additional revenue. Directed a European team of 6 Account Managers and liaised with the Go-to-market team to adopt innovative insights. Led hiring, training, and professional development for Account Managers.

Strategic Account Manager - FMCG/Pharma at Amazon Advertising

March 31, 2022 - July 28, 2025

Piloted a global project consolidating search and display account management to streamline advertiser engagement, reducing churn by 35%. Surpassed €2MM in yearly sales targets at an average of 140%. Revamped sales narratives for Search and Display Advertising significantly boosting revenue. Enhanced client engagement and market penetration across Europe through strong partnerships.

Part-time External Consultant at UEFA

June 30, 2018 - July 28, 2025

Part-time external consultant within the ESSEC Sport Business Track, preparing strategy to secure additional sponsor partners for UEFA Women's football.