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Hi, I'm María Eugenia Martínez Ávila, a passionate and proactive marketing and merchandising professional with experience supporting commercial campaigns, product launches, and visual merchandising strategies. I've had the privilege of working with top brands like Louis Vuitton and Luuna, coordinating training, marketing activations, and managing in-store execution across Mexico and the Caribbean. I hold a Master's in Fashion Marketing & Branding and a Bachelor's in Communication, Marketing & Advertising. I enjoy collaborating with cross-functional teams and creative agencies to deliver impactful marketing initiatives. My strengths lie in design, branding, organization, and communication, and I love creating engaging visual experiences that align with global standards.…Hi, I'm María Eugenia Martínez Ávila, a passionate and proactive marketing and merchandising professional with experience supporting commercial campaigns, product launches, and visual merchandising strategies. I've had the privilege of working with top brands like Louis Vuitton and Luuna, coordinating training, marketing activations, and managing in-store execution across Mexico and the Caribbean. I hold a Master's in Fashion Marketing & Branding and a Bachelor's in Communication, Marketing & Advertising. I enjoy collaborating with cross-functional teams and creative agencies to deliver impactful marketing initiatives. My strengths lie in design, branding, organization, and communication, and I love creating engaging visual experiences that align with global standards.

MARÍA EUGENIA MARTÍNEZ ÁVILA

Graphic Designer, Art Director, Designer, +2

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Hi, I'm María Eugenia Martínez Ávila, a passionate and proactive marketing and merchandising professional with experience supporting commercial campaigns, product launches, and visual merchandising strategies. I've had the privilege of working with top brands like Louis Vuitton and Luuna, coordinating training, marketing activations, and managing in-store execution across Mexico and the Caribbean. I hold a Master's in Fashion Marketing & Branding and a Bachelor's in Communication, Marketing & Advertising. I enjoy collaborating with cross-functional teams and creative agencies to deliver impactful marketing initiatives. My strengths lie in design, branding, organization, and communication, and I love creating engaging visual experiences that align with global standards.…Hi, I'm María Eugenia Martínez Ávila, a passionate and proactive marketing and merchandising professional with experience supporting commercial campaigns, product launches, and visual merchandising strategies. I've had the privilege of working with top brands like Louis Vuitton and Luuna, coordinating training, marketing activations, and managing in-store execution across Mexico and the Caribbean. I hold a Master's in Fashion Marketing & Branding and a Bachelor's in Communication, Marketing & Advertising. I enjoy collaborating with cross-functional teams and creative agencies to deliver impactful marketing initiatives. My strengths lie in design, branding, organization, and communication, and I love creating engaging visual experiences that align with global standards.

Available to hire

Hi, I’m María Eugenia Martínez Ávila, a passionate and proactive marketing and merchandising professional with experience supporting commercial campaigns, product launches, and visual merchandising strategies. I’ve had the privilege of working with top brands like Louis Vuitton and Luuna, coordinating training, marketing activations, and managing in-store execution across Mexico and the Caribbean.

I hold a Master’s in Fashion Marketing & Branding and a Bachelor’s in Communication, Marketing & Advertising. I enjoy collaborating with cross-functional teams and creative agencies to deliver impactful marketing initiatives. My strengths lie in design, branding, organization, and communication, and I love creating engaging visual experiences that align with global standards.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Shopper Marketing Coordinator at Luuna

January 1, 2024 - July 28, 2025

Designed and executed activations for key retail moments such as Hot Sale, Buen Fin, and store anniversaries. Developed visual guidelines for points of sale and in-store sensory experiences. Coordinated POP materials, OOH media, and BTL campaigns with a strong focus on branding and performance. Supported visual design and visual merchandising strategies across both owned and franchised stores. Maintained direct relationships with creative agencies, production vendors, and regional teams.

Merchandising Sr. Coordinator at Louis Vuitton

January 1, 2024 - Present

Supported commercial campaigns and product launches from a supply and in-store execution perspective. Created catalogs and followed up on launches at a regional level in Mexico and the Caribbean. Coordinated training events and workshops for store teams. Supported visual execution and compliance with global store guidelines. Coordinated with purchasing, logistics, and planning teams to ensure proper distribution, availability, and inventory turnover.

Marketing & Events Intern at Guerlain

December 31, 2022 - July 28, 2025

Responsible for forecasting and distributing samples and testers to points of sale. Organized activations in key retail locations, including Harrods, Selfridges, and John Lewis. Managed the creation and distribution of printed materials for in-store activations and product launches. Led the organization of masterclasses and events for VIP clients.

Trade Marketing Analyst at GEPP México

December 31, 2021 - July 28, 2025

Coordinated 360° marketing campaigns with NFL, UEFA, and major entertainment studios. Launched product portfolio on Amazon, Rappi, and Mercado Libre with a tailored visibility strategy. Oversaw in-store execution, activations, and regional promotional initiatives. Created performance reports, strategic proposals, and competitive analysis. Managed suppliers and agencies to ensure high-quality execution across all touchpoints.

Public Relations & Internal Communications Intern at Nestlé México

December 31, 2019 - July 28, 2025

Developed and executed internal communication campaigns. Supported the planning and execution of public relations events, including agency coordination, influencer selection, and payment management. Coordinated with suppliers to manage POP material orders, purchase order tracking, and payments.