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Hi, I'm Suho Song, a passionate product, UI/UX, and brand designer based in San Francisco. Over the years, I've led design initiatives that drive customer acquisition, post-purchase experience revamps, and design system developments, primarily within the insuretech and startup ecosystem. I enjoy turning complex problems into intuitive and engaging digital experiences. My journey started with a BFA in Communication Design from Parsons, and since then, I've worked in various roles ranging from freelance graphic design to senior product designer positions. I'm always eager to collaborate on innovative projects that challenge the status quo and deliver real value to users and businesses alike.…Hi, I'm Suho Song, a passionate product, UI/UX, and brand designer based in San Francisco. Over the years, I've led design initiatives that drive customer acquisition, post-purchase experience revamps, and design system developments, primarily within the insuretech and startup ecosystem. I enjoy turning complex problems into intuitive and engaging digital experiences. My journey started with a BFA in Communication Design from Parsons, and since then, I've worked in various roles ranging from freelance graphic design to senior product designer positions. I'm always eager to collaborate on innovative projects that challenge the status quo and deliver real value to users and businesses alike.

Suho Song

Product Designer, UI Designer, Brand Designer, +2

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Hi, I'm Suho Song, a passionate product, UI/UX, and brand designer based in San Francisco. Over the years, I've led design initiatives that drive customer acquisition, post-purchase experience revamps, and design system developments, primarily within the insuretech and startup ecosystem. I enjoy turning complex problems into intuitive and engaging digital experiences. My journey started with a BFA in Communication Design from Parsons, and since then, I've worked in various roles ranging from freelance graphic design to senior product designer positions. I'm always eager to collaborate on innovative projects that challenge the status quo and deliver real value to users and businesses alike.…Hi, I'm Suho Song, a passionate product, UI/UX, and brand designer based in San Francisco. Over the years, I've led design initiatives that drive customer acquisition, post-purchase experience revamps, and design system developments, primarily within the insuretech and startup ecosystem. I enjoy turning complex problems into intuitive and engaging digital experiences. My journey started with a BFA in Communication Design from Parsons, and since then, I've worked in various roles ranging from freelance graphic design to senior product designer positions. I'm always eager to collaborate on innovative projects that challenge the status quo and deliver real value to users and businesses alike.

Available to hire

Hi, I’m Suho Song, a passionate product, UI/UX, and brand designer based in San Francisco. Over the years, I’ve led design initiatives that drive customer acquisition, post-purchase experience revamps, and design system developments, primarily within the insuretech and startup ecosystem. I enjoy turning complex problems into intuitive and engaging digital experiences.

My journey started with a BFA in Communication Design from Parsons, and since then, I’ve worked in various roles ranging from freelance graphic design to senior product designer positions. I’m always eager to collaborate on innovative projects that challenge the status quo and deliver real value to users and businesses alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Product Designer at Thimble

January 1, 2024 - July 28, 2025

Led end-to-end design initiatives to create a broker-first experience across onboarding, purchasing, and management, expanding Thimble's ecosystem beyond its original D2C model. This B2B2C broker channel became a core revenue driver. Achievements included driving 18K+ broker signups, boosting broker GWP by 900% to $14M in 2023, and playing a key role in Thimble's acquisition by Arch Capital Group. Also led a revamp of the post-purchase experience to boost retention and engagement, reducing churn by 28% and increasing renewal rates significantly. Developed and managed a scalable design system using atomic design principles across web and mobile platforms.

Founding Product Designer at Verifly (Currently Thimble)

January 1, 2020 - July 28, 2025

Led the end-to-end design of customer-facing mobile and web apps for Verifly's inaugural product launch, streamlining the episodic liability insurance purchase experience. Established design framework and visual identity in collaboration with CEO and stakeholders, supporting platform SaaS model development. Contributed to a successful product launch and $22M Series A raise; sold 100K+ policies and achieved $1M GWP within the first year. Maintained an exceptional NPS above 78.

Director of Product Design at Lookscope App

March 1, 2017 - July 28, 2025

Led end-to-end design of a self-initiated iOS app from concept to launch, including market research, product strategy, visual identity, wireframes, prototypes, and beta testing.

Freelance Graphic Designer at Self-employed

December 31, 2017 - July 28, 2025

Collaborated with clients across e-commerce, retail, advertising, hospitality, and publication industries including LG Electronics, Dream Hotel Group, YG Entertainment, Food Network, Hudson Market, and NYC Koreatown Management. Specialized in creating comprehensive brand identities including logos, signage, menus, websites, packaging, promotional merchandise, and other collateral.

Graphic Designer at Design Agencies

December 31, 2015 - July 28, 2025

Worked with leading agencies like Everything Studio, You’ve Got Pictures, Njenworks, MTV New York, and Rapp New York. Designed corporate websites, brand identities, book and magazine covers, and multimedia ads for clients such as Johnson & Johnson, Spectrum, AIGA NY, Museum of Arts and Design, Bomb Magazine, Gerber, Viagra, Kia, Gillette, TaylorMade, UMF Korea, and Logo TV.