Brand Designer at Flashfood

Lead and art-directed end-to-end brand design projects across digital, print, and motion for B2B, B2C, and product launches. Designed growth marketing assets for paid media, lifecycle, and email; designed and managed front-end UI for marketing website; built and optimized design workflows, SOPs, and brand systems to improve consistency and efficiency; enhanced UX and brand consistency across channels; supported brand rollouts and daily design production across social, lifecycle, print and digital marketing; designed signage for national grocery partners to enhance in-store visibility and brand equity.

Junior Brand Designer at Flashfood

Supported brand rollouts and daily design production across social, lifecycle, print and digital marketing. Built toolkits, templates, and handbooks to streamline internal operations. Designed signage for national grocery partners, enhancing in-store visibility, customer engagement, and brand equity.

Intermediate Brand Designer at Flashfood

Lead end-to-end brand design projects across digital, print, motion, and experiential applications. Spearheaded company-wide rebrand, aligning internal and external communications with a unified visual system and updated brand guidelines. Designed and managed front-end UI for marketing website, enhancing UX and brand consistency across channels. Art-directed integrated B2B and B2C campaigns across digital and print channels. Collaborated with internal stakeholders and external partners to ensure brand alignment and consistency.

Freelance Graphic Designer at Self-Employed

Developed brand strategies and visual identities. Designed and produced various graphics and marketing assets across digital, print, and motion.

Developed brand strategies and visual identities; designed and produced various graphics and marketing assets across digital, print, and motion.

Contract Brand Associate at HIROC

Developed brand strategies and visual identities for national healthcare initiatives and programs. Designed internal and public-facing resources including newsletters, digital toolkits, and campaign collateral. Art-directed and illustrated graphics for web and print, elevating brand perception.

Brand Associate at HIROC

Developed brand strategies and visual identities for national healthcare initiatives and programs; designed internal and public-facing resources including art-directed and illustrated graphics for web and print, elevating brand perception.

Graphic Design Intern at LOOP

Collaborated with Creative Director to conceptualize brand strategy and identity for select clients (NYWS, WWF, WHAI). Designed digital and print collateral including posters, social content, and branded merch.