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Hi, I'm David Assam, a Digital Marketing Manager with over 7 years of experience specializing in B2B lead generation and digital campaign execution. I have a proven ability to develop high-impact LinkedIn advertising strategies, ABM campaigns, and content that consistently drive qualified leads and improve ROI. I enjoy leveraging analytics tools to optimize campaign performance and craft compelling content that resonates with the target audience. I thrive in fast-paced, remote environments and collaborate closely with sales teams to meet ambitious pipeline goals.…Hi, I'm David Assam, a Digital Marketing Manager with over 7 years of experience specializing in B2B lead generation and digital campaign execution. I have a proven ability to develop high-impact LinkedIn advertising strategies, ABM campaigns, and content that consistently drive qualified leads and improve ROI. I enjoy leveraging analytics tools to optimize campaign performance and craft compelling content that resonates with the target audience. I thrive in fast-paced, remote environments and collaborate closely with sales teams to meet ambitious pipeline goals.

David Assam

Digital Marketer, PPC Manager, Marketing Automation Specialist, +1

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Hi, I'm David Assam, a Digital Marketing Manager with over 7 years of experience specializing in B2B lead generation and digital campaign execution. I have a proven ability to develop high-impact LinkedIn advertising strategies, ABM campaigns, and content that consistently drive qualified leads and improve ROI. I enjoy leveraging analytics tools to optimize campaign performance and craft compelling content that resonates with the target audience. I thrive in fast-paced, remote environments and collaborate closely with sales teams to meet ambitious pipeline goals.…Hi, I'm David Assam, a Digital Marketing Manager with over 7 years of experience specializing in B2B lead generation and digital campaign execution. I have a proven ability to develop high-impact LinkedIn advertising strategies, ABM campaigns, and content that consistently drive qualified leads and improve ROI. I enjoy leveraging analytics tools to optimize campaign performance and craft compelling content that resonates with the target audience. I thrive in fast-paced, remote environments and collaborate closely with sales teams to meet ambitious pipeline goals.

Available to hire

Hi, I’m David Assam, a Digital Marketing Manager with over 7 years of experience specializing in B2B lead generation and digital campaign execution. I have a proven ability to develop high-impact LinkedIn advertising strategies, ABM campaigns, and content that consistently drive qualified leads and improve ROI.

I enjoy leveraging analytics tools to optimize campaign performance and craft compelling content that resonates with the target audience. I thrive in fast-paced, remote environments and collaborate closely with sales teams to meet ambitious pipeline goals.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Civic Tech Moncton

September 1, 2024 - Present

Developed and executed B2B digital lead generation campaigns generating an average of 200+ qualified leads per month, contributing to a 15% increase in sales pipeline for enterprise clients. Designed and managed LinkedIn advertising campaigns focused on audience targeting, achieving a 30% reduction in cost per lead while increasing lead volume by 25% in male-dominated industries such as manufacturing and logistics. Implemented analytics tracking across digital channels providing weekly reports that improved ROI by 18%. Collaborated with sales teams to align marketing efforts with revenue objectives, increasing MQL-to-SQL conversion by 10%. Created targeted content strategies including webinars and thought leadership articles, increasing engagement rates by 22% among B2B audiences.

Digital Marketing Specialist at CutStruct Technologies Ltd

January 31, 2024 - July 28, 2025

Managed and optimized PPC campaigns across Google Ads and social media, consistently delivering campaigns under budget while exceeding lead generation targets by 10-15%. Executed email marketing campaigns achieving average open rates of 25% and click-through rates of 3%. Conducted market research and competitor analysis to identify new digital opportunities, launching two new successful ad channels. Produced performance reports using analytics tools to identify trends and optimize campaign efficiency by 8%. Supported website content development and SEO best practices increasing organic traffic to key service pages by 20%.