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I am an SEO Director and Web Optimization evangelist with extensive experience in developing and executing impactful SEO strategies that drive organic growth and revenue. I excel at aligning data science with marketing objectives to bridge SEO, customer experience, and content strategy through a detail-oriented, analytical approach. I am passionate about mentoring teams, managing cross-functional initiatives, and leveraging emerging ecommerce trends to enhance online presence. I thrive on continuous innovation in SEO to maintain a competitive advantage and improve user engagement, and I enjoy fostering collaboration across diverse teams while presenting actionable insights to senior leadership.…I am an SEO Director and Web Optimization evangelist with extensive experience in developing and executing impactful SEO strategies that drive organic growth and revenue. I excel at aligning data science with marketing objectives to bridge SEO, customer experience, and content strategy through a detail-oriented, analytical approach. I am passionate about mentoring teams, managing cross-functional initiatives, and leveraging emerging ecommerce trends to enhance online presence. I thrive on continuous innovation in SEO to maintain a competitive advantage and improve user engagement, and I enjoy fostering collaboration across diverse teams while presenting actionable insights to senior leadership.

Grant Garfield

SEO Expert, Digital Marketer, Content Strategist, +2

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I am an SEO Director and Web Optimization evangelist with extensive experience in developing and executing impactful SEO strategies that drive organic growth and revenue. I excel at aligning data science with marketing objectives to bridge SEO, customer experience, and content strategy through a detail-oriented, analytical approach. I am passionate about mentoring teams, managing cross-functional initiatives, and leveraging emerging ecommerce trends to enhance online presence. I thrive on continuous innovation in SEO to maintain a competitive advantage and improve user engagement, and I enjoy fostering collaboration across diverse teams while presenting actionable insights to senior leadership.…I am an SEO Director and Web Optimization evangelist with extensive experience in developing and executing impactful SEO strategies that drive organic growth and revenue. I excel at aligning data science with marketing objectives to bridge SEO, customer experience, and content strategy through a detail-oriented, analytical approach. I am passionate about mentoring teams, managing cross-functional initiatives, and leveraging emerging ecommerce trends to enhance online presence. I thrive on continuous innovation in SEO to maintain a competitive advantage and improve user engagement, and I enjoy fostering collaboration across diverse teams while presenting actionable insights to senior leadership.

Available to hire

I am an SEO Director and Web Optimization evangelist with extensive experience in developing and executing impactful SEO strategies that drive organic growth and revenue. I excel at aligning data science with marketing objectives to bridge SEO, customer experience, and content strategy through a detail-oriented, analytical approach.

I am passionate about mentoring teams, managing cross-functional initiatives, and leveraging emerging ecommerce trends to enhance online presence. I thrive on continuous innovation in SEO to maintain a competitive advantage and improve user engagement, and I enjoy fostering collaboration across diverse teams while presenting actionable insights to senior leadership.

Skills

SEO

Data Science

Google Ads

Experience Level

SEO

Expert

Data Science

Expert

Google Ads

Intermediate

Work Experience

Product Manager: SEO/WPO at Blizzard / Battle.net

September 1, 2024 - Present

Led SEO and web performance optimization strategy to improve organic search visibility and site performance, aligning efforts with broader business goals. Developed content governance SOP and strategic content roadmap leveraging advanced tools to prioritize high-impact keywords and optimize product copy across multiple locales. Partnered with Merchandising, Publishing, and Engineering teams to implement technical SEO fixes and spearheaded migration to NextJS to boost crawlability and page speed. Established KPIs and dashboards monitoring SERPs, Core Web Vitals, CrUX, GA/GSC metrics, effectively communicating performance insights and SEO ROI to executive leadership. Accomplishments include a significant increase in page visibility, improved CTR, and increased Add-To-Carts through user-centric content creation.

SEO Consultant (B2B Enterprise Consulting) at Strategic Content

December 31, 2023 - July 28, 2025

Designed and executed a comprehensive SEO marketing strategy in collaboration with Web Development, Content, SEM, UI/UX, and Product Marketing teams. Delivered deep-dive digital footprint analyses and continuous improvement plans, linking organic traffic growth directly to revenue uplift. Authored and presented detailed reporting dashboards and strategic roadmaps to senior stakeholders, fostering data-driven decision-making. Achievements include ranking over 950 keywords on primary SERPs, increasing page views by 17%, and improving MQLs and conversions.

Search Engine Optimization Manager (SMB Agency, Automotive Retail) at Gasworks Media

November 30, 2023 - July 28, 2025

Directed SEO strategy for 24 domains, including keyword research, audience analysis, content development, and landing page optimization to improve rankings and organic traffic. Led cross-functional teams to resolve SEO infrastructure and indexing issues. Developed targeted content roadmap contributing to multiple URLs ranking in top 10 SERPs, boosting revenue opportunities. Developed bespoke dashboards integrating multiple analytics tools to prioritize SEO initiatives and inform client leadership. Key accomplishments include deployment of 132 new pages in 30 days, moving 73 URLs to page one, and increasing pageviews on branded keyword pages by 27%.

Search Engine Optimization Manager (Enterprise B2B SaaS) at LiveRamp

May 31, 2023 - July 28, 2025

Spearheaded SEO growth roadmap including new landing pages, on-page/meta optimization, and audience persona development targeting user-centric content templates. Conducted keyword, content gap, and competitive analyses; integrated SEO best practices into workflows connecting organic visibility with revenue targets; provided recommendations and roadmaps for cohort teams. Collaborated across multiple teams to publish optimized content and presented KPI dashboards to senior leadership. Achievements include mapping and optimizing 1,500 keywords and elevating 14 URLs to Google’s first page.

Professional Services SEO Consultant (Enterprise B2B SaaS) at BrightEdge

April 30, 2022 - July 28, 2025

Provided enterprise clients with detailed technical SEO audits and strategic counsel using keyword research and user intent models. Delivered comprehensive site and keyword analyses, communicated SEO performance progress, and identified trends and opportunities to executive leadership. Advocated for the connection between SEO best practices, organic traffic, and revenue generation across industries like Finance, CPGs, and Media. Accomplishments include improving client Core Web Vitals scores and identifying technical SEO optimization opportunities.

Digital Engagement Project Manager (Contract) (Enterprise B2B) at Westrock

January 31, 2021 - July 28, 2025

Developed content roadmaps and digital campaigns aligned with organizational goals and brand voice. Conducted keyword and competitive content gap analyses to improve user journey and Core Web Vitals metrics while enabling consistent revenue growth. Led cross-functional communication on CMS and asset management to ensure alignment on digital content strategy. Achievements include increased landing page views and form CTR, and re-orientation of meta content to user-centric keywords in collaboration with Branding and Product Management teams.