Michal Knitl

Available to hire

Language

Slovak
Fluent
Czech
Advanced
English
Advanced
Spanish; Castilian
Intermediate
German
Advanced
Indonesian
Intermediate
French
Beginner

Work Experience

Global Marketing Coordinator - Bach Equipment at Scott Sports SA - Outdoor Equipment brands
December 31, 2024 - July 28, 2025
Overall responsibility for the complete rebranding as well as the planning, conception, and implementation of all the global marketing campaigns. Management of all areas of responsibility as well as leadership and coordination of the involved teams.
Strategy Marketing Director at Exetra, s.r.o. - Full-service Advertising Agency
December 31, 2020 - July 28, 2025
Management of projects, budgets, and teams including remote work. Development and implementation of successful marketing strategies. Market analyses, target group focus and campaign planning. SEO, KPI-Tracking, ROI-calculation and customer retention.
Sales and Marketing Representative at Centrum Holdings, a.s. - Full-service Advertising Agency
December 31, 2012 - July 28, 2025
Sales of digital services and customer acquisition. Completed Google training, successfully built sales network and customer base.
Global Marketing Coordinator - Bach Equipment at Scott Sports SA
December 31, 2024 - July 28, 2025
Held overall responsibility for the complete rebranding and for planning, conception, and implementation of all global marketing campaigns. Managed all areas of responsibility including leadership and coordination of the involved teams.
Strategy Marketing Director at Exetra, s.r.o. - Full-service Advertising Agency
December 31, 2020 - July 28, 2025
Managed projects, budgets, and teams including remote work. Developed and implemented successful marketing strategies with focus on market analyses, target group focus, campaign planning, SEO, KPI-Tracking, ROI calculation, and customer retention.
Sales and Marketing Representative at Centrum Holdings, a.s. - Full-service Advertising Agency
December 31, 2012 - July 28, 2025
Responsible for sales of digital services and customer acquisition. Completed Google training and successfully built a sales network and customer base.
Strategy Marketing Director at Scott Sports SA / Extra s.r.o. (Switzerland)
December 31, 2024 - October 9, 2025
Strategy Marketing Director overseeing strategic marketing direction and coordination of global campaigns, with focus on Switzerland.

Education

Master degree at University of Ss. Cyril and Methodius
January 1, 2005 - December 31, 2010
Matura at Secondary School of Commerce
January 1, 2001 - December 31, 2005
Master degree at University of Ss. Cyril and Methodius
January 1, 2005 - December 31, 2010
Matura at Secondary School of Commerce
January 1, 2001 - December 31, 2005
Matura at Secondary School of Commerce, Žilina, Slovakia
January 1, 2001 - January 1, 2005
Visual Design and Commercial Photography at UJEP, Ústí nad Labem, Czech Republic
January 1, 2008 - December 31, 2009
Private Intensive German Course B2 at Private German Course (Switzerland)
January 1, 2022 - December 31, 2024

Qualifications

Intensive German course B1.2
January 1, 2025 - July 28, 2025
META Marketing Science Professional course
January 1, 2025 - July 28, 2025
Fine Arts - Product Design and Handcraft Scholarship
January 1, 2014 - December 31, 2015
Visual Design and Commercial Photography Erasmus Program
January 1, 2008 - December 31, 2009
Google training
January 1, 2010 - December 31, 2012
Intensive German course B1.2
January 1, 2025 - December 31, 2025
META Marketing Science Professional course
January 1, 2025 - December 31, 2025
Fine Arts - Product Design and Handcraft (Scholarship)
January 1, 2014 - December 31, 2015
Visual Design and Commercial Photography (Erasmus Program)
January 1, 2008 - December 31, 2009
Completed Google training
January 1, 2010 - December 31, 2012
Certification in AI-Driven Leadership
January 1, 2014 - October 9, 2025

Industry Experience

Travel & Hospitality, Consumer Goods, Professional Services, Media & Entertainment