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Hi! I'm Caroline Barhoma, a Senior Consumer Insights Consultant with over nine years of experience in research development, insights, and marketing. I hold a double Master's degree in International Business and International Management, and I'm passionate about using data-driven storytelling to help global clients drive growth and innovation. With a background spanning both the client and agency sides, I thrive on managing full project delivery cycles and building strong, lasting client relationships. I enjoy combining analytical and creative skills to uncover actionable insights and support strategic decision-making. Fluent in Danish, English, and Arabic, and with a good command of Spanish, I love working in multicultural environments and continuously learning new approaches to solve business challenges. Let's connect if you want to hear more about my work or discuss collaboration opportunities!…Hi! I'm Caroline Barhoma, a Senior Consumer Insights Consultant with over nine years of experience in research development, insights, and marketing. I hold a double Master's degree in International Business and International Management, and I'm passionate about using data-driven storytelling to help global clients drive growth and innovation. With a background spanning both the client and agency sides, I thrive on managing full project delivery cycles and building strong, lasting client relationships. I enjoy combining analytical and creative skills to uncover actionable insights and support strategic decision-making. Fluent in Danish, English, and Arabic, and with a good command of Spanish, I love working in multicultural environments and continuously learning new approaches to solve business challenges. Let's connect if you want to hear more about my work or discuss collaboration opportunities!

Caroline Barhoma

AI Strategy Consultant, Marketing Strategist, Brand Strategist, +1

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Hi! I'm Caroline Barhoma, a Senior Consumer Insights Consultant with over nine years of experience in research development, insights, and marketing. I hold a double Master's degree in International Business and International Management, and I'm passionate about using data-driven storytelling to help global clients drive growth and innovation. With a background spanning both the client and agency sides, I thrive on managing full project delivery cycles and building strong, lasting client relationships. I enjoy combining analytical and creative skills to uncover actionable insights and support strategic decision-making. Fluent in Danish, English, and Arabic, and with a good command of Spanish, I love working in multicultural environments and continuously learning new approaches to solve business challenges. Let's connect if you want to hear more about my work or discuss collaboration opportunities!…Hi! I'm Caroline Barhoma, a Senior Consumer Insights Consultant with over nine years of experience in research development, insights, and marketing. I hold a double Master's degree in International Business and International Management, and I'm passionate about using data-driven storytelling to help global clients drive growth and innovation. With a background spanning both the client and agency sides, I thrive on managing full project delivery cycles and building strong, lasting client relationships. I enjoy combining analytical and creative skills to uncover actionable insights and support strategic decision-making. Fluent in Danish, English, and Arabic, and with a good command of Spanish, I love working in multicultural environments and continuously learning new approaches to solve business challenges. Let's connect if you want to hear more about my work or discuss collaboration opportunities!

Available to hire

Hi! I’m Caroline Barhoma, a Senior Consumer Insights Consultant with over nine years of experience in research development, insights, and marketing. I hold a double Master’s degree in International Business and International Management, and I’m passionate about using data-driven storytelling to help global clients drive growth and innovation. With a background spanning both the client and agency sides, I thrive on managing full project delivery cycles and building strong, lasting client relationships.

I enjoy combining analytical and creative skills to uncover actionable insights and support strategic decision-making. Fluent in Danish, English, and Arabic, and with a good command of Spanish, I love working in multicultural environments and continuously learning new approaches to solve business challenges. Let’s connect if you want to hear more about my work or discuss collaboration opportunities!

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Danish

Fluent

English

Fluent

Arabic

Advanced

Spanish; Castilian

Intermediate

Work Experience

Senior Insight Consultant at Ipsos - Denmark

February 29, 2024 - July 28, 2025

Developed project scopes and growth frameworks for leading global organizations. Helped clients prioritize marketing investments, portfolio strategies, and revenue growth. Crafted proposals and pitched to clients, expanding Ipsos' client database and securing new projects. Managed key accounts and handled large quantitative projects combined with qualitative research. Prepared storytelling reports translating findings into actionable insights. Delivered projects including segmentation, branding, communications, product development, innovation, and AI integration. Facilitated workshops to uncover white spaces and support execution. Managed projects with long-term success in multiple sectors including healthcare, food packaging, and retail.

Senior Consultant at Kantar Consulting - United Kingdom

March 1, 2021 - July 28, 2025

Designed tailored project scopes to meet corporate objectives for clients such as LEGO, Diageo, Costa Coffee, L'Oréal, and Lindt. Developed questionnaires and supervised scripting, fieldwork, and monitoring. Translated complex data into meaningful insights on consumer demographics, behaviors, and trends. Presented findings through illustrative reports and designed marketing plans within budget. Organized workshops to advise on actionable goals.

Research & Sales Manager at Open Door Media - United Kingdom

September 30, 2017 - July 28, 2025

Managed research to enhance distribution of global publications among financial and wealth professionals. Built client relationships and identified key markets and advertisers. Initiated media partnerships with global associations to expand networks. Managed CRM systems, events, and social media platforms. Led delegate sales for international investment conferences worldwide, representing the brand in multiple countries. Exceeded sales targets and managed sales pipelines for accurate forecasting.

Senior Market Research Executive at Ipsos MORI & Ipsos Nordic – United Kingdom and Denmark

January 31, 2016 - July 28, 2025

Provided market intelligence using quantitative and qualitative methods. Generated consumer insights for brand growth and positioning in FMCG, F&B, retail, and electronics. Designed questionnaires and analyzed data to profile segments and report findings. Communicated insights to influence corporate strategies.

Research Specialist at Network Rail - United Kingdom

October 31, 2014 - July 28, 2025

Collaborated with PR and public affairs teams and research agencies to enhance corporate reputation and stakeholder relations. Defined research scope related to public perception and brand satisfaction. Reported on national reputation and public trust to inform corporate objectives within budget constraints.

Marketing Research Executive at Bladez Toyz PLC - United Kingdom

January 31, 2012 - July 28, 2025

Designed and conducted interviews and product testing in the UK and US as part of a postgraduate thesis project. Analyzed consumer electronics markets and optimized marketing strategies. Developed campaign content for ads and TV commercials and expanded the brand to the US market through partnerships with local suppliers.

Senior Insight Consultant at Ipsos - Denmark

February 29, 2024 - July 28, 2025

Developed project scopes and growth frameworks for leading global organizations such as Novozymes, Pandora, McDonald's, and more. Helped clients prioritize marketing investments and portfolio strategies, driving revenue growth. Crafted complex proposals, leading to new profitable projects and expanded client engagement. Managed quantitative and qualitative research projects using bespoke methodologies with global thought leadership in strategic insights, analytics, and innovation. Prepared storytelling reports translating detailed findings into actionable insights. Delivered various projects including segmentation, branding, product development, innovation, and AI. Facilitated workshops to support key findings execution. Successfully managed projects enhancing employer education around Autism, expanding Tetra Pak's portfolio, launching new products aligned to health trends, enabling marketing budget efficiencies, and introducing innovative health products.

Senior Consultant at Kantar Consulting - United Kingdom

March 31, 2021 - July 28, 2025

Designed tailored project scopes to meet corporate objectives for clients including LEGO, Diageo, Costa Coffee, L'Oréal, and Lindt. Developed questionnaires and managed scripting, fieldwork, and monitoring phases. Translated complex data into meaningful insights on consumer demographics, behavior, and forecasting trends. Presented findings with illustrative reports. Designed marketing plans and organized workshops to advise actionable short and long-term goals.

Research & Sales Manager at Open Door Media - United Kingdom

September 30, 2017 - July 28, 2025

Managed research to enhance distribution of global publications among financial and wealth professionals in the expatriate/offshore industry. Built client relationships and identified key markets. Initiated media partnerships to expand networks. Managed CRM systems, events, and social media. Led delegate sales for international investment conferences worldwide, exceeding sales targets and representing the brand globally.

Senior Market Research Executive at Ipsos MORI & Ipsos Nordic – United Kingdom and Denmark

January 31, 2016 - July 28, 2025

Provided superior market intelligence through quantitative and qualitative methods for international clients in FMCG, F&B, retail, and consumer electronics. Generated market and consumer insights to identify brand growth opportunities. Designed questionnaires, analyzed data, profiled segments, and presented findings to influence corporate strategies.

Research Specialist at Network Rail - United Kingdom

October 31, 2014 - July 28, 2025

Collaborated with Public Relations, Public Affairs, and research agencies to support corporate reputation and infrastructure development initiatives. Defined research scope to assess public perception and satisfaction regarding travel and retail experiences. Reported on public sentiments to guide corporate objectives and stakeholder engagement.

Marketing Research Executive at Bladez Toyz PLC - United Kingdom

January 31, 2012 - July 28, 2025

Conducted innovative research projects for a fast-growing RC toys brand as part of postgraduate thesis. Designed and conducted in-person interviews and product testing in UK and US. Produced international consumer insights and implemented product and packaging innovations. Optimized marketing and brand communication strategies. Developed campaigns and expanded corporation partnerships in the US market.