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I am an SEO professional with over 11 years of experience dedicated to optimizing online presence for diverse clients across multiple industries. I specialize in executing comprehensive SEO strategies, conducting in-depth keyword research, technical optimizations, and leading link-building campaigns. With strong analytical skills and adaptability to evolving search engine algorithms, I strive to deliver measurable results that align with business goals. Throughout my career, I have led teams, collaborated cross-functionally with PPC, content, and development teams, and maintained close client communication to ensure success. I am seeking to leverage my extensive expertise and history of successful SEO campaign management to contribute meaningfully to a dynamic team or project.…I am an SEO professional with over 11 years of experience dedicated to optimizing online presence for diverse clients across multiple industries. I specialize in executing comprehensive SEO strategies, conducting in-depth keyword research, technical optimizations, and leading link-building campaigns. With strong analytical skills and adaptability to evolving search engine algorithms, I strive to deliver measurable results that align with business goals. Throughout my career, I have led teams, collaborated cross-functionally with PPC, content, and development teams, and maintained close client communication to ensure success. I am seeking to leverage my extensive expertise and history of successful SEO campaign management to contribute meaningfully to a dynamic team or project.

Lance Kevin O. Libot

SEO Expert, Digital Marketer, Marketing Strategist, +3

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I am an SEO professional with over 11 years of experience dedicated to optimizing online presence for diverse clients across multiple industries. I specialize in executing comprehensive SEO strategies, conducting in-depth keyword research, technical optimizations, and leading link-building campaigns. With strong analytical skills and adaptability to evolving search engine algorithms, I strive to deliver measurable results that align with business goals. Throughout my career, I have led teams, collaborated cross-functionally with PPC, content, and development teams, and maintained close client communication to ensure success. I am seeking to leverage my extensive expertise and history of successful SEO campaign management to contribute meaningfully to a dynamic team or project.…I am an SEO professional with over 11 years of experience dedicated to optimizing online presence for diverse clients across multiple industries. I specialize in executing comprehensive SEO strategies, conducting in-depth keyword research, technical optimizations, and leading link-building campaigns. With strong analytical skills and adaptability to evolving search engine algorithms, I strive to deliver measurable results that align with business goals. Throughout my career, I have led teams, collaborated cross-functionally with PPC, content, and development teams, and maintained close client communication to ensure success. I am seeking to leverage my extensive expertise and history of successful SEO campaign management to contribute meaningfully to a dynamic team or project.

Available to hire

I am an SEO professional with over 11 years of experience dedicated to optimizing online presence for diverse clients across multiple industries. I specialize in executing comprehensive SEO strategies, conducting in-depth keyword research, technical optimizations, and leading link-building campaigns. With strong analytical skills and adaptability to evolving search engine algorithms, I strive to deliver measurable results that align with business goals.

Throughout my career, I have led teams, collaborated cross-functionally with PPC, content, and development teams, and maintained close client communication to ensure success. I am seeking to leverage my extensive expertise and history of successful SEO campaign management to contribute meaningfully to a dynamic team or project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Tagalog

Fluent

Work Experience

SEO Manager at SM Retail, Inc.

May 1, 2025 - July 28, 2025

Led regular SEO audits covering content, technical issues, and backlink profiles across SM Retail’s ecommerce (Shopify) websites including babycompany.ph, petexpress.com.ph, toykingdom.com.ph, smstationery.ph, and crateandbarrel.com.ph. Developed on-page SEO recommendations through keyword research and search intent analysis. Collaborated with PPC, content, and development teams for launches, migrations, crawl budget optimization, and GTM setup. Reviewed SEO performance for each brand via dashboards and monthly reporting. Created strategic roadmaps and coordinated with internal teams to align SEO with business goals. Installed and configured GTM tags, variables, and triggers to track key campaign events.

SEO Officer at One Borderline Creatives

January 1, 2024 - July 28, 2025

Led a team of SEO specialists, link builders, and content writers to deliver impactful campaigns for clients like J9.com and CryptoClubSite. Conducted keyword research, competitive analysis, and technical audits to improve site performance. Managed link-building efforts, increasing domain authority and driving referral traffic. Developed in-house SEO training, reporting systems, and client-facing campaign dashboards to international coworkers.

Senior SEO Specialist at Total Crest Business Support

January 1, 2022 - July 28, 2025

Led off-page SEO campaigns and backlink outreach strategy for newly launched websites. Trained junior SEOs in prospecting and outreach tools. Created keyword maps and URL structures for new site builds.

Senior SEO Specialist at William Hill Group

January 1, 2021 - July 28, 2025

Developed and executed SEO strategies for online gaming and sports betting sites including news.williamhill.com and sports.williamhill.com. Managed large-scale link-building campaigns and backlink clean-up (disavow, removal, audits). Monitored algorithm changes and adjusted strategies accordingly. Delivered KPI-aligned reports on rankings, traffic, and domain health. Managed link reclamation, outreach campaigns, and competitive backlink audits.

SEO Specialist at New Oriental Club88 Corporation

January 1, 2016 - July 28, 2025

Conducted keyword research aligned with client goals and audience intent. Performed technical and on-page SEO, including meta tagging, content optimization, and image alt-tagging. Managed off-page SEO through link submissions to directories, forums, blogs, and social platforms. Used Google Analytics and Screaming Frog to analyze site performance and generate reports. Created and delivered SEO performance reports with optimization recommendations. Supported social media campaigns, email list building, and competitor research. Implemented strategies to enhance search engine visibility and brand awareness.

Junior SEO Specialist at Electronic Yellow Pages (One Hundred Services Inc.)

January 1, 2015 - July 28, 2025

Handled SEO for eyp.ph, optimizing landing pages and mini-sites for advertisers. Conducted keyword research, technical audits, and off-page SEO campaigns. Monitored performance through Google Analytics, Omniture, and internal tools. Contributed to continuous SEO improvements across directory listings.

Website QA Tester at Electronic Yellow Pages (One Hundred Services Inc.)

January 1, 2015 - July 28, 2025

Performed QA testing on websites to identify and document bugs, usability issues, and functionality gaps. Conducted test result analysis and collaborated with developers for issue resolution. Ensured site stability and performance across multiple projects.

SEO Manager at SM RETAIL, INC.

May 1, 2025 - August 27, 2025

Led regular SEO audits covering content, technical issues, and backlink profiles across multiple ecommerce Shopify websites. Developed on-page SEO recommendations through keyword research and search intent analysis. Collaborated with PPC, content, and development teams for site launches, migrations, crawl budget optimization, and Google Tag Manager setup. Reviewed SEO performance via dashboards and monthly reports, created strategic roadmaps, and installed/configured GTM tags to track key campaign events.

SEO Officer at ONE BORDERLINE CREATIVES

January 1, 2024 - August 27, 2025

Spearheaded a team of SEO specialists, link builders, and content writers achieving client expectations consistently. Conducted in-depth keyword and competitor analysis, implemented technical SEO improvements, and orchestrated link-building campaigns to enhance domain authority. Developed SEO training sessions and collaborated with content teams for optimized content creation. Maintained client communications with updates and recommendations, and reported progress to marketing managers.

Sr. SEO Specialist at TOTAL CREST BUSINESS SUPPORT

December 31, 2021 - August 27, 2025

Led a team of Junior SEO Specialists delivering off-page optimization and backlink acquisition on quality sites to boost organic rankings. Utilized advanced search techniques and SEO tools to identify link opportunities, refined outreach strategies based on Trust Flow, Citation Flow, and domain authority. Provided training on prospecting and outreach tools, created website architecture with keyword mapping for new sites, and reported backlink progress.

Sr. SEO Specialist at William Hill Group

December 31, 2019 - August 27, 2025

Developed SEO strategies, implemented and monitored campaigns. Performed site analysis, keyword research, competitor research, link building, and link reclamation. Managed backlink profiles, disavowed harmful links, analyzed keyword rankings and optimized content to increase traffic and revenue. Coordinated with SEO and content teams and maintained trust-based relationships with partners. Regularly reported progress to stakeholders.

SEO Specialist at New Oriental Club88 Corporation

December 31, 2016 - August 27, 2025

Performed keyword research aligned with client objectives. Conducted on-page and off-page optimizations including meta tagging, content and alt tag improvements. Submitted links to directories and forums and monitored SEO results via analytics tools. Managed social media presence and email campaigns, monitored market and competitor trends, and provided SEO support and recommendations to clients.

Jr. SEO Specialist and Website QA Tester at Electronic Yellow Pages (One Hundred Services Inc.)

December 31, 2015 - August 27, 2025

Conducted keyword research, documented SEO changes, optimized meta tags, content and images on mini-sites and landing pages. Submitted links to web directories and other platforms. Used analytics tools for continuous SEO monitoring, provided reporting and optimization recommendations. Tested websites for errors and bugs ensuring quality standards and documented findings for the development team.

SEO Manager at SM Retail, Inc.

May 1, 2025 - August 27, 2025

Led regular SEO audits for SM Retail’s Shopify ecommerce websites, developed data-driven on-page SEO recommendations, and analyzed search intent. Collaborated with PPC, content, and development teams to optimize crawl budget, implement GTM setups, and align SEO strategies with business goals. Reviewed SEO performance via dashboards and monthly reports, and managed strategic roadmaps for multiple brands.

SEO Officer at One Borderline Creatives

January 1, 2024 - August 27, 2025

Led a team of SEO specialists including link builders and content writers, conducted keyword research and competitor analysis, implemented technical SEO improvements, executed link-building campaigns to enhance domain authority, provided SEO training, collaborated with content teams, generated performance reports, and maintained client communications to build trust-based relationships.

Senior SEO Specialist at Total Crest Business Support

December 31, 2021 - August 27, 2025

Led a team of junior SEO specialists focusing on off-page optimization, acquired backlinks from quality sites, used advanced search techniques and SEO tools, evaluated link metrics such as Trust Flow and Citation Flow, provided outreach training, and created website architecture and keyword mapping for new websites. Reported backlink progress to SEO Team Lead.

Senior SEO Specialist at William Hill Group

December 31, 2019 - August 27, 2025

Developed and implemented SEO strategies, performed site analysis, keyword research, link building, and competitor research. Continuously improved strategies to optimize effectiveness within budgets and deadlines. Conducted link reclamation, backlink audits, and disavow processes. Coordinated with SEO and content teams for content optimization and monitored rankings. Sent daily link building progress reports to management.

SEO Specialist at New Oriental Club88 Corporation

December 31, 2016 - August 27, 2025

Performed keyword research aligned with client objectives, analyzed website SEO requirements, managed on-page and off-page optimization including link submissions to directories and forums. Used analytics tools for monitoring SEO results, provided ongoing support and recommendations, managed email campaigns, and developed brand awareness strategies.

Junior SEO Specialist at Electronic Yellow Pages (One Hundred Services Inc.)

December 31, 2015 - August 27, 2025

Conducted keyword research, analyzed SEO changes for corporate websites, managed on-page and off-page optimizations, optimized landing pages and articles, monitored client SEO results, and provided ongoing reporting and optimization recommendations.

Website QA Tester (Quality Assurance) at Electronic Yellow Pages (One Hundred Services Inc.)

December 31, 2015 - August 27, 2025

Performed software testing to find errors and bugs, evaluated and troubleshot software repeatedly, documented anomalies and test results to ensure website functionality and defect correction.