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I am a passionate Social Media Manager with over 7 years of experience driving growth for consumer lifestyle brands across Instagram, TikTok, Facebook, and Pinterest. I excel at launching creative campaigns that generate anticipation, lead generation funnels, and conversion-focused content to boost pre-orders and sales. My expertise combines organic storytelling with paid strategies, optimizing campaigns through testing and analytics to align social media efforts with brand and sales objectives. I am skilled in visual design tools such as Canva and Adobe Suite, and I am adept at turning social media channels into powerful growth engines for eCommerce, lifestyle, and food & beverage brands. I bring a strategic approach to content creation and campaign management that consistently improves engagement and drives measurable business results.…I am a passionate Social Media Manager with over 7 years of experience driving growth for consumer lifestyle brands across Instagram, TikTok, Facebook, and Pinterest. I excel at launching creative campaigns that generate anticipation, lead generation funnels, and conversion-focused content to boost pre-orders and sales. My expertise combines organic storytelling with paid strategies, optimizing campaigns through testing and analytics to align social media efforts with brand and sales objectives. I am skilled in visual design tools such as Canva and Adobe Suite, and I am adept at turning social media channels into powerful growth engines for eCommerce, lifestyle, and food & beverage brands. I bring a strategic approach to content creation and campaign management that consistently improves engagement and drives measurable business results.

Sune Beale

Digital Marketer, Performance Marketer, Marketing Analyst, +6

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I am a passionate Social Media Manager with over 7 years of experience driving growth for consumer lifestyle brands across Instagram, TikTok, Facebook, and Pinterest. I excel at launching creative campaigns that generate anticipation, lead generation funnels, and conversion-focused content to boost pre-orders and sales. My expertise combines organic storytelling with paid strategies, optimizing campaigns through testing and analytics to align social media efforts with brand and sales objectives. I am skilled in visual design tools such as Canva and Adobe Suite, and I am adept at turning social media channels into powerful growth engines for eCommerce, lifestyle, and food & beverage brands. I bring a strategic approach to content creation and campaign management that consistently improves engagement and drives measurable business results.…I am a passionate Social Media Manager with over 7 years of experience driving growth for consumer lifestyle brands across Instagram, TikTok, Facebook, and Pinterest. I excel at launching creative campaigns that generate anticipation, lead generation funnels, and conversion-focused content to boost pre-orders and sales. My expertise combines organic storytelling with paid strategies, optimizing campaigns through testing and analytics to align social media efforts with brand and sales objectives. I am skilled in visual design tools such as Canva and Adobe Suite, and I am adept at turning social media channels into powerful growth engines for eCommerce, lifestyle, and food & beverage brands. I bring a strategic approach to content creation and campaign management that consistently improves engagement and drives measurable business results.

Available to hire

I am a passionate Social Media Manager with over 7 years of experience driving growth for consumer lifestyle brands across Instagram, TikTok, Facebook, and Pinterest. I excel at launching creative campaigns that generate anticipation, lead generation funnels, and conversion-focused content to boost pre-orders and sales. My expertise combines organic storytelling with paid strategies, optimizing campaigns through testing and analytics to align social media efforts with brand and sales objectives.

I am skilled in visual design tools such as Canva and Adobe Suite, and I am adept at turning social media channels into powerful growth engines for eCommerce, lifestyle, and food & beverage brands. I bring a strategic approach to content creation and campaign management that consistently improves engagement and drives measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

Paid Social Strategist at Kehyla Beauty

October 1, 2024 - Present

Developed and executed Meta and TikTok ad strategies with a focus on performance. Scaled ROI through iterative UGC campaigns leading to 2.3x ROAS and a 29% drop in CPA. Collaborated with creators and editors to create engaging content and performance feedback loops.

Marketing Manager at American Luxury Gifts

January 1, 2024 - Present

Led TikTok Shop growth by managing ad strategy, sourcing creators, and tracking performance. Increased website click-through rate by 40% through testing creative hooks, landing pages, and video scripts. Established workflows aligning paid and organic campaigns to maintain brand tone.

Creative Strategist at Face Yoga Method

October 1, 2024 - July 28, 2025

Managed multi-channel campaign calendar, created voiceovers, and wrote conversion-focused ad scripts. Increased social engagement by 20% and expanded US audience using interest-based targeting. Coordinated content pipeline and launch strategy for a 3-day virtual summit.

Marketing Manager at Yumbum (PTY) Ltd

January 1, 2024 - July 28, 2025

Launched Shopify eCommerce store and created full-funnel campaigns on Meta and TikTok. Expanded brand presence with niche influencer partnerships and email retargeting. Developed and tracked weekly KPIs including CAC, LTV, and cart abandonment rates.

Social Media Marketing Specialist at The Fizzin’ Agency

November 1, 2021 - July 28, 2025

Built organic and paid social strategies for clients across beauty, fitness, wellness, and SaaS sectors. Managed end-to-end campaigns including briefing, concepting, ad creation, reporting, and iterative optimization. Onboarded new clients by creating platform growth audits and forecasts.

Digital Marketing Manager at American Luxury Gifts, LLC

June 30, 2025 - July 30, 2025

Built TikTok Shop marketing strategies to drive visibility and sales. Managed briefs and media plans for UGC creators and internal campaigns. Optimized creative assets, boosting CTR by 40%.

Social Media Strategist (freelance contract) at Face Yoga Method

October 31, 2024 - July 30, 2025

Executed a full-funnel content strategy, boosting lead generation and summit registrations by 30%. Collaborated on Reels, Lives, and testimonials that converted.

Social Media Marketing Manager at Yumbum (PTY) Ltd

January 31, 2024 - July 30, 2025

Launched and scaled a Shopify eCommerce brand through Meta and TikTok campaigns. Directed creator partnerships and analytics reporting.

Digital Designer at Fizzin Digital Marketing

October 31, 2021 - July 30, 2025

Led design and rollout of content for brands in lifestyle, tech, and fitness niches. Owned campaign flow from briefing to final reporting.

Social Media Marketing Specialist at Apollo Tile

June 1, 2025 - Present

Implemented multi-platform content strategy, increasing engagement by 30% across Instagram, TikTok, Pinterest, and Facebook. Created SEO-optimized and visually compelling content that boosted saves, shares, and outbound clicks. Analyzed KPIs to optimize campaigns for conversions and lead generation.

Digital Marketing Manager at American Luxury Gifts, LLC

June 1, 2025 - August 28, 2025

Built the TikTok Shop sales funnel from scratch by converting user-generated content into consistent product sales. Managed daily short-form video campaigns, improving CTR by 40% and scaling ROAS to 2.3x. Designed content balancing visual appeal with conversion-driven messaging.

Social Media Strategist (Freelance) at Face Yoga Method

October 1, 2024 - August 28, 2025

Led digital campaign for international product launch (virtual summit), generating more than 8,000 signups. Created engaging Reels, Lives, and email campaigns to build momentum and anticipation ahead of the launch. Optimized campaign performance through A/B testing of visuals and captions.

Social Media Marketing Manager at Yumbum (PTY) Ltd

January 31, 2024 - August 28, 2025

Scaled Shopify brand using UGC-driven ad campaigns and influencer partnerships. Created short-form content blending lifestyle storytelling with direct-response marketing. Increased community engagement and customer retention through content systems.

Content Creator & Designer at Fizzin Digital Marketing

October 1, 2021 - August 28, 2025

Produced social campaigns for lifestyle and consumer brands in tech, fashion, and fitness. Designed visuals and written content optimized for multiple platforms.