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Hi, I'm Bekhouche Mustapha, a Senior Marketing Strategist and Digital Consultant with over six years of experience specializing in social media, content creation, and digital growth. I focus on building high-conversion marketing strategies tailored to each brand’s unique identity, audience, and platform. My approach blends data-driven insights with creative storytelling to increase brand visibility and engagement. I thrive on connecting audience insights with platform behaviors to drive real business impact. Whether it's planning full-funnel content strategies, optimizing platforms for better performance, or collaborating with internal teams, I aim to create meaningful content ecosystems that nurture awareness, build trust, and generate measurable results. I'm passionate about helping brands grow smarter, especially in early-stage or budget-conscious environments.…Hi, I'm Bekhouche Mustapha, a Senior Marketing Strategist and Digital Consultant with over six years of experience specializing in social media, content creation, and digital growth. I focus on building high-conversion marketing strategies tailored to each brand’s unique identity, audience, and platform. My approach blends data-driven insights with creative storytelling to increase brand visibility and engagement. I thrive on connecting audience insights with platform behaviors to drive real business impact. Whether it's planning full-funnel content strategies, optimizing platforms for better performance, or collaborating with internal teams, I aim to create meaningful content ecosystems that nurture awareness, build trust, and generate measurable results. I'm passionate about helping brands grow smarter, especially in early-stage or budget-conscious environments.

Bekhouche Mustapha

Marketing Strategist, Content Strategist, Content Creator, +4

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Hi, I'm Bekhouche Mustapha, a Senior Marketing Strategist and Digital Consultant with over six years of experience specializing in social media, content creation, and digital growth. I focus on building high-conversion marketing strategies tailored to each brand’s unique identity, audience, and platform. My approach blends data-driven insights with creative storytelling to increase brand visibility and engagement. I thrive on connecting audience insights with platform behaviors to drive real business impact. Whether it's planning full-funnel content strategies, optimizing platforms for better performance, or collaborating with internal teams, I aim to create meaningful content ecosystems that nurture awareness, build trust, and generate measurable results. I'm passionate about helping brands grow smarter, especially in early-stage or budget-conscious environments.…Hi, I'm Bekhouche Mustapha, a Senior Marketing Strategist and Digital Consultant with over six years of experience specializing in social media, content creation, and digital growth. I focus on building high-conversion marketing strategies tailored to each brand’s unique identity, audience, and platform. My approach blends data-driven insights with creative storytelling to increase brand visibility and engagement. I thrive on connecting audience insights with platform behaviors to drive real business impact. Whether it's planning full-funnel content strategies, optimizing platforms for better performance, or collaborating with internal teams, I aim to create meaningful content ecosystems that nurture awareness, build trust, and generate measurable results. I'm passionate about helping brands grow smarter, especially in early-stage or budget-conscious environments.

Available to hire

Hi, I’m Bekhouche Mustapha, a Senior Marketing Strategist and Digital Consultant with over six years of experience specializing in social media, content creation, and digital growth. I focus on building high-conversion marketing strategies tailored to each brand’s unique identity, audience, and platform. My approach blends data-driven insights with creative storytelling to increase brand visibility and engagement.

I thrive on connecting audience insights with platform behaviors to drive real business impact. Whether it’s planning full-funnel content strategies, optimizing platforms for better performance, or collaborating with internal teams, I aim to create meaningful content ecosystems that nurture awareness, build trust, and generate measurable results. I’m passionate about helping brands grow smarter, especially in early-stage or budget-conscious environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Intermediate

Work Experience

Content Strategist & Audience Specialist at Tekara Technological Consultants

January 1, 2025 - Present

Defined and segmented Tekara's target audience, aligning content pillars with user personas and key industry pain points. Created tailored content for each stage of the marketing funnel, resulting in higher engagement and lead quality. Designed and implemented multi-purpose content campaigns that supported brand awareness, digital growth, and sales enablement. Collaborated with internal teams to align strategic objectives with measurable KPIs and continuously optimize performance across channels.

Marketing Strategist & Content Lead at Herbs and More – Kuwait (Remote)

January 1, 2025 - Present

Developed and led a full-funnel content strategy that increased website conversions by 60% within 3 months. Conducted in-depth market and competitor research to identify key pain points and build data-driven content solutions. Solved complex issues related to Meta and TikTok ad rejections, ensuring compliance and higher approval rates. Designed audience segmentation and personalized campaigns tailored to the Gulf market. Diagnosed and resolved performance issues across social media platforms including reach drops, low engagement, shadowbans, and algorithm misalignment, resulting in improved brand visibility and stronger conversion funnels.

Content Strategist & Audience Specialist at Tekara Technological Consultants

January 1, 2025 - Present

Defined and segmented Tekara’s target audience, aligning content with user personas and pain points. Created tailored content for each stage of the marketing funnel improving engagement and lead quality. Designed and implemented multi-purpose content campaigns supporting brand awareness, digital growth, and sales. Collaborated with teams to align strategic objectives with KPIs and optimize performance across channels.

Marketing Strategist & Content Lead at Herbs and More

January 1, 2025 - Present

Developed and led a full-funnel content strategy increasing website conversions by 60% within 3 months. Conducted in-depth market and competitor research to identify pain points and build data-driven content solutions. Solved complex ad rejection issues on Meta and TikTok to ensure higher approval rates. Designed audience segmentation and personalized campaigns tailored to the Gulf market. Diagnosed and resolved social media performance issues including reach drops, low engagement, shadowbans, and algorithm misalignments, resulting in improved brand visibility and stronger conversion funnels.

Strategic Marketing Consultant at Opera Peinture – Algeria

February 28, 2024 - August 2, 2025

Conducted full business and market analysis to identify pain points, target audience gaps, and digital presence weaknesses. Built the brand’s first data-driven social media strategy from scratch, aligned with positioning and market needs. Launched awareness-focused campaigns that boosted reach, engagement, and inbound partnership inquiries. Improved digital visibility by turning offline selling points into strong online narratives and content themes.

Strategic Marketing Consultant at Opera Peinture

February 28, 2024 - July 29, 2025

Conducted comprehensive business and market analysis identifying pain points, target audience gaps, and digital presence weaknesses. Built the brand’s first data-driven social media strategy aligned with positioning and market needs. Launched campaigns boosting reach, engagement, and inbound partnership inquiries. Improved digital visibility by translating offline selling points into strong online narratives and content themes.

Team Leader /Marketing Consultant – F&B Sector at Maiky Pizza – Algeria

February 28, 2023 - August 2, 2025

Audited brand presence and operational gaps, highlighting offline/online inconsistencies and delivery inefficiencies. Created a 6-month content strategy tailored to events, seasonal occasions, and product engagement. Directed food photography, Reel production, and influencer collaborations to enhance content quality and local visibility. Streamlined brand voice and admin roles across platforms to reduce content fatigue and unify communication.

Team Leader / Marketing Consultant – F&B Sector at Maiky Pizza

February 28, 2023 - July 29, 2025

Audited brand presence and operational gaps, highlighting inconsistencies and inefficiencies. Created a 6-month content strategy tailored to events and product engagement. Directed food photography, Reel production, and influencer collaborations to enhance local visibility. Streamlined brand voice across platforms to reduce content fatigue and unify communication.

Marketing & Research Consultant at Originova

December 31, 2022 - August 2, 2025

Created clear, multilingual service descriptions tailored for diverse market segments. Conducted in-depth market analysis and audience targeting recommendations to align with business goals. Delivered competitor benchmarking reports and performance insights to guide strategic decisions. Suggested optimization paths based on data-driven predictions and emerging market trends.

Marketing & Research Consultant at Originova

December 31, 2022 - July 29, 2025

Created clear multilingual service descriptions tailored for diverse markets. Conducted market analysis and audience targeting recommendations aligned with business goals. Delivered competitor benchmarking reports and performance insights guiding strategic decisions. Suggested optimization paths based on data-driven predictions and market trends.

Marketing & Research Consultant at Jumia Reselling Program

December 31, 2020 - July 29, 2025

Investigated underperforming product categories through data and consumer research. Collaborated on uncovering root causes behind low sales including audience mismatch and weak emotional appeal. Proposed targeted offline and online solutions tailored to buyer personas. Contributed to the development of emotional-driven marketing triggers improving conversion and visibility.

Marketing & Research Consultant at Jumia Reselling Program

January 1, 2020 - Present

Investigated underperforming product categories through data analysis and in-person consumer research. Collaborated with a team to uncover root causes behind low sales performance, including audience mismatch and weak emotional appeal. Proposed targeted solutions using both offline promotions and online offer strategies tailored to buyer personas. Contributed to the development of emotional-driven marketing triggers to improve conversion and product visibility.