Available to hire
Hi, I’m Gargi Arora, an award-winning SEO and content strategy specialist with extensive experience driving organic growth and improving digital discoverability. I have a strong focus on leveraging search insights, technical SEO, and CRO experiments to enhance user journeys across various industries, including financial services, healthcare, and ecommerce.
I enjoy collaborating with stakeholders and mentoring teams to translate data-driven strategies into tangible business results. With a deep passion for AI adoption in SEO and content optimization, I continuously explore innovative ways to boost performance and deliver measurable outcomes for clients in both enterprise and agency environments.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior SEO & Content Strategy Specialist at BLUFIRE
May 31, 2025 - July 29, 2025Led the development and execution of dynamic SEO strategies emphasizing technical optimisation and AI adoption to deliver measurable organic growth. Collaborated with clients across diverse industries to drive impactful results using SEO and CRO strategies. Built powerful site architectures to expand impression volume and increase CTR. Partnered with content teams to develop editorial SEO roadmaps including keyword themes and topical clusters. Researched and briefed content-led opportunities using E.E.A.T. concepts aimed at unique client needs. Utilized AI for keyword mapping to improve ranking and visibility. Audited content structures to recommend layout and formatting changes enhancing accessibility, engagement, and scroll depth. Developed internal link strategies and content taxonomies to improve discoverability. Supported link building through outreach, citation building, and PR.
SEO Strategist & Performance Specialist at AUSTRALIAN UNITY
May 31, 2024 - July 29, 2025Managed day-to-day SEO recommendations and task executions across various business units, including Health Insurance, Banking, Retirement Communities, and Home Care Services. Integrated SEO and content frameworks with cross-functional teams to align with business goals and improve content discoverability. Collaborated with internal teams to shape content direction, structure, and tone of voice for health and wellbeing content. Developed AI-enhanced content strategies aligned to E.E.A.T., raising topical relevance and search visibility. Conducted content gap analysis to support lead generation and acquisition funnels. Enhanced internal content through metadata, headings, and structural alignment based on user journeys and CRO experiments. Executed local SEO strategies for Retirement Communities, boosting property traffic by 20% in three months. Worked with CRO teams to suggest SEO recommendations for A/B tests to improve conversion pathways.
Senior SEO Specialist at IMPRESSIVE DIGITAL
June 30, 2023 - July 29, 2025Responsible for organic performance outcomes for medium to enterprise level clients within budget and deadlines. Executed site migrations across multiple CMS platforms, maintaining and improving organic performance. Optimized website content and meta tags to boost search engine visibility and user experience, achieving a 20% rise in CTR and 15% increase in conversion rates. Identified and fixed technical SEO issues, improving website speed by 20% and reducing bounce rates by 10%. Implemented diverse link-building strategies to enhance rankings and website authority. Supported business development through research, pitches, and proposals. Managed a varied client portfolio including Sunyee International, Billy J, digiDirect, Luxo Living, ATP Science, MaxiParts and others.
Senior SEO Specialist at MINDSHARE, NAB
February 29, 2020 - July 29, 2025Managed NAB’s SEO account including roadmap creation, fiscal year strategies, task implementation, and stakeholder reporting. Delivered diagnostic consulting including keyword IA, mapping, and content structuring. Led content gap analysis and provided recommendations for high-value informational content targeting user retention during early discovery. Improved Home Loans keyword rankings by 15% in five months and secured Featured Snippet positions improving CTR by 11%. Collaborated with CRO teams to audit consumer journeys and suggested SEO improvements for A/B tests enhancing form conversions. Presented SEO performance results to executives, translating complex technical data into business impacts.
SEO Consultant at GROWTHOPS (APD)
July 31, 2019 - July 29, 2025Conducted comprehensive SEO audits to devise effective strategies, link building campaigns, site migrations, and reporting. Delivered SEO strategies for enterprise clients such as DriveNow, Harvey Norman, Bayer, and Lendlease Villages. Executed large-scale audits, technical clean-ups, and content redesigns based on thorough data insight. Implemented local SEO for aged care and property verticals resulting in a 25% increase in organic traffic.
Senior SEO & Content Strategy Specialist at BLUFIRE
May 31, 2025 - July 29, 2025Led the development and execution of dynamic SEO strategies focusing on technical optimisation and AI adoption to deliver organic growth across various industries. Collaborated with clients to improve site architecture and expand impression volume, driving higher CTR. Partnered with content teams to develop editorial SEO roadmaps including keyword themes and topical clusters. Conducted research and briefing on E.E.A.T.-based content opportunities tailored to client needs. Utilized AI for keyword mapping to enhance rankings and visibility. Audited content structures to recommend improvements for accessibility, engagement, and scroll depth. Developed internal linking strategies and content taxonomies to improve discoverability, and engaged in link building through outreach, citations, and PR.
SEO Strategist & Performance Specialist at AUSTRALIAN UNITY
May 31, 2024 - July 29, 2025Managed daily SEO recommendations and tasks across multiple business units including Health Insurance, Banking, Retirement Communities, and Home Care Services. Integrated SEO and content frameworks with cross-functional teams to improve content discoverability. Collaborated with internal teams to align content strategy with search intent and accessibility standards. Developed AI-enhanced content strategies based on E.E.A.T principles, boosting search visibility. Conducted content gap analysis for banking division supporting lead generation and acquisition funnel improvements. Enhanced metadata and content hierarchy aligned with user journeys and CRO experiments. Executed local SEO strategies for Retirement Communities, increasing property traffic by 20% in 3 months. Supported CRO team with SEO recommendations for A/B tests to optimize conversion pathways.
Senior SEO Specialist at IMPRESSIVE DIGITAL
June 30, 2023 - July 29, 2025Oversaw organic performance across a portfolio of medium to enterprise-level clients within schedule and budget. Managed site migrations across various CMS platforms ensuring sustained and improved organic results. Optimized website content and meta tags, leading to a 20% increase in CTR and 15% rise in conversions. Resolved technical SEO issues, improving website speed by 20% and reducing bounce rates by 10%. Implemented various link building strategies to boost rankings and domain authority. Supported business development activities, including research and proposal pitches. Managed clients including Sunyee International, Billy J, digiDirect, Luxo Living, ATP Science, MaxiParts, Pink Kimberley, and Centennial Living.
Senior SEO Specialist at MINDSHARE (NAB)
February 29, 2020 - July 29, 2025Managed NAB's SEO account by developing roadmaps, driving fiscal year strategies, implementing tasks, and reporting to stakeholders. Delivered diagnostic consulting and developed keyword information architecture and content mapping. Led content gap analysis, recommending high-value informational content to retain users in discovery phase. Achieved 15% ranking improvements on Home Loans category keywords within 5 months and gained featured snippets improving CTR by 11%. Worked closely with CRO teams to audit consumer journeys and recommend A/B test improvements for home loans form conversions. Conducted executive-level presentations communicating SEO performance and business impact.
SEO Consultant at GROWTHOPS (APD)
July 31, 2019 - July 29, 2025Conducted comprehensive SEO audits to create effective optimization strategies, link building campaigns, and site migrations for enterprise clients including DriveNow, Harvey Norman, Bayer, and Lendlease Villages. Executed large-scale audits, technical clean-ups, and content redesigns informed by data insights. Implemented local SEO solutions for aged care and property verticals, boosting organic traffic by 25%.
Senior SEO & Content Strategy Specialist at BLUFIRE
May 31, 2025 - July 29, 2025Led the development and execution of dynamic SEO strategies with a strong emphasis on technical optimisation and AI adoption to drive measurable organic growth. Collaborated with clients across diverse industries using SEO and CRO strategies. Created powerful site architecture to expand impression volume and improve CTR. Partnered with content teams to build editorial SEO roadmaps with keyword themes and topical clusters. Researched and briefed content-led opportunities based on E.E.A.T. concepts tailored to client needs. Used AI for keyword mapping to drive ranking and visibility. Audited and improved content layout and formatting to enhance accessibility, engagement, and scroll depth. Developed internal linking strategies and enhanced content taxonomies for better discoverability. Supported link building through outreach, citations, and PR.
SEO Strategist & Performance Specialist at AUSTRALIAN UNITY
May 31, 2024 - July 29, 2025Managed day-to-day SEO tasks for multiple business units including Health Insurance, Banking, Retirement Communities, and Home Care Services. Integrated SEO and content frameworks with cross-functional teams to boost content discoverability. Collaborated on content direction, structure, and tone for wellbeing and health-related content aligning with search intent and accessibility. Developed AI-enhanced content strategies based on E.E.A.T., increasing topical relevance and visibility. Conducted content gap analysis for the Banking division to improve lead generation and acquisition funnel. Led taxonomy and semantic audits to enhance content structure and user journeys. Executed local SEO strategies boosting property traffic by 20%. Provided SEO insights to support CRO A/B testing and conversion improvements.
Senior SEO Specialist at IMPRESSIVE DIGITAL
June 30, 2023 - July 29, 2025Responsible for organic performance across medium to enterprise clients within allocated budgets. Executed website migrations ensuring organic performance stability and improvement. Optimized website content and meta tags, resulting in a 20% increase in CTR and 15% higher conversion rates. Identified and resolved technical SEO issues improving website speed by 20% and reducing bounce rates by 10%. Managed link-building strategies to enhance rankings and website authority. Supported business development through research and proposal preparation. Client portfolio included brands like Sunyee International, Billy J, digiDirect, Luxo Living, ATP Science, MaxiParts, Pink Kimberley, and Centennial Living.
Senior SEO Specialist at MINDSHARE, NAB
February 29, 2020 - July 29, 2025Managed NAB’s SEO account, developed roadmaps and fiscal year SEO strategies, and executed tasks. Delivered keyword information architecture, mapping, and content structuring. Led content gap analysis and developed recommendations for high-value content to retain users in early stages. Improved Home Loans category rankings by 15% within 5 months and achieved Featured Snippets for key 'home loans rates' keywords increasing CTR by 11%. Collaborated with CRO team to audit consumer journeys and recommend A/B testing ideas to boost form conversions. Presented SEO performance insights to executives linking technical SEO to business impact.
SEO Consultant at GROWTHOPS (APD)
July 31, 2019 - July 29, 2025Conducted comprehensive SEO audits, delivered optimisation strategies, managed link building campaigns, site migrations, and reporting for enterprise clients including DriveNow, Harvey Norman, Bayer, and Lendlease Villages. Executed large-scale technical clean-ups and content redesigns. Implemented local SEO for aged care and property sectors, generating 25% organic traffic growth.
Education
Qualifications
Industry Experience
Financial Services, Healthcare, Retail, Real Estate & Construction, Other
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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