Gargi Arora
Hi, I'm Gargi Arora, an award-winning SEO and content strategy specialist with extensive experience driving organic growth and improving digital discoverability.
About
Hi, I’m Gargi Arora, an award-winning SEO and content strategy specialist with extensive experience driving organic growth and improving digital discoverability. I have a strong focus on leveraging search insights, technical SEO, and CRO experiments to enhance user journeys across various industries, including financial services, healthcare, and ecommerce.
I enjoy collaborating with stakeholders and mentoring teams to translate data-driven strategies into tangible business results. With a deep passion for AI adoption in SEO and content optimization, I continuously explore innovative ways to boost performance and deliver measurable outcomes for clients in both enterprise and agency environments.
- 5 years' experience
- Joined July 2025
Industry experience
- Financial Services
- Healthcare
- Retail
- Real Estate & Construction
- Other
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Work experience· 15 roles
Led the development and execution of dynamic SEO strategies with a strong emphasis on technical optimisation and AI adoption to drive measurable organic growth. Collaborated with clients across diverse industries using SEO and CRO strategies. Created powerful site architecture to expand impression volume and improve CTR. Partnered with content teams to build editorial SEO roadmaps with keyword themes and topical clusters. Researched and briefed content-led opportunities based on E.E.A.T. concepts tailored to client needs. Used AI for keyword mapping to drive ranking and visibility. Audited and improved content layout and formatting to enhance accessibility, engagement, and scroll depth. Developed internal linking strategies and enhanced content taxonomies for better discoverability. Supported link building through outreach, citations, and PR.
Led the development and execution of dynamic SEO strategies focusing on technical optimisation and AI adoption to deliver organic growth across various industries. Collaborated with clients to improve site architecture and expand impression volume, driving higher CTR. Partnered with content teams to develop editorial SEO roadmaps including keyword themes and topical clusters. Conducted research and briefing on E.E.A.T.-based content opportunities tailored to client needs. Utilized AI for keyword mapping to enhance rankings and visibility. Audited content structures to recommend improvements for accessibility, engagement, and scroll depth. Developed internal linking strategies and content taxonomies to improve discoverability, and engaged in link building through outreach, citations, and PR.
Led the development and execution of dynamic SEO strategies emphasizing technical optimisation and AI adoption to deliver measurable organic growth. Collaborated with clients across diverse industries to drive impactful results using SEO and CRO strategies. Built powerful site architectures to expand impression volume and increase CTR. Partnered with content teams to develop editorial SEO roadmaps including keyword themes and topical clusters. Researched and briefed content-led opportunities using E.E.A.T. concepts aimed at unique client needs. Utilized AI for keyword mapping to improve ranking and visibility. Audited content structures to recommend layout and formatting changes enhancing accessibility, engagement, and scroll depth. Developed internal link strategies and content taxonomies to improve discoverability. Supported link building through outreach, citation building, and PR.
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