I am a Frontend Developer with over 10 years of hands-on experience specializing in creating responsive and user-centric web applications. My expertise lies in React, Redux, JavaScript (ES6+), HTML5, CSS3/SCSS, and Salesforce Commerce Cloud. I excel in agile environments collaborating with global teams to deliver scalable and accessible UI solutions. I am passionate about leveraging my technical and leadership skills to tackle challenging opportunities and drive successful project outcomes. Throughout my career, I have led frontend teams on major eCommerce and financial projects, optimizing platform performance and standardizing workflows to enhance collaboration. I bring a blend of technical proficiency, strategic thinking, and a detail-oriented approach to every project, ensuring high-quality deliverables and user satisfaction.

Samreen Hasan Zaidi

I am a Frontend Developer with over 10 years of hands-on experience specializing in creating responsive and user-centric web applications. My expertise lies in React, Redux, JavaScript (ES6+), HTML5, CSS3/SCSS, and Salesforce Commerce Cloud. I excel in agile environments collaborating with global teams to deliver scalable and accessible UI solutions. I am passionate about leveraging my technical and leadership skills to tackle challenging opportunities and drive successful project outcomes. Throughout my career, I have led frontend teams on major eCommerce and financial projects, optimizing platform performance and standardizing workflows to enhance collaboration. I bring a blend of technical proficiency, strategic thinking, and a detail-oriented approach to every project, ensuring high-quality deliverables and user satisfaction.

Available to hire

I am a Frontend Developer with over 10 years of hands-on experience specializing in creating responsive and user-centric web applications. My expertise lies in React, Redux, JavaScript (ES6+), HTML5, CSS3/SCSS, and Salesforce Commerce Cloud. I excel in agile environments collaborating with global teams to deliver scalable and accessible UI solutions. I am passionate about leveraging my technical and leadership skills to tackle challenging opportunities and drive successful project outcomes.

Throughout my career, I have led frontend teams on major eCommerce and financial projects, optimizing platform performance and standardizing workflows to enhance collaboration. I bring a blend of technical proficiency, strategic thinking, and a detail-oriented approach to every project, ensuring high-quality deliverables and user satisfaction.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent

Work Experience

IT Consultant at GMG
May 1, 2024 - Present
Led performance optimization of the Sun & Sand Sports (SSS) eCommerce platform for mobile and desktop. Managed project timelines, deliverables, and operational tasks.
Lead Frontend Developer at Dentsu
December 31, 2023 - July 29, 2025
Spearheaded UI development, code review, and release processes for George (ASDA), optimizing performance. Standardized collaboration workflows and managed scope and deliverables for Prescription Lab (Webedia).
Senior Frontend Developer at Publicis Sapient
April 30, 2022 - July 29, 2025
Led UI team for eCommerce platforms Kate Spade & COACH (Tapestry), designed interactions, and ensured WCAG compliance. Handled conceptualization, design, JavaScript implementation, and testing for Lightnest & Nestle CIAM projects.
Frontend Developer at Tata Consultancy Services
May 1, 2019 - July 29, 2025
Created mockups and integrated frontend with Citibank sandbox for projects across Singapore and North America. Delivered cross-browser compatible and bug-free UIs using AngularJS and React for SIP Trunking (TDC) and Field Force (Fulton Hogan).
IT Consultant at GMG
May 1, 2024 - Present
Led the performance optimization of the Sun & Sand Sports (SSS) eCommerce platform for both mobile and desktop environments. Managed project timelines, deliverables, and operational tasks to ensure successful project execution and stakeholder satisfaction.
Lead Frontend Developer at Dentsu
December 31, 2023 - August 15, 2025
Spearheaded UI development, code review, and release processes for high-profile clients including George (ASDA) and Prescription Lab (Webedia). Optimized platform performance, standardized collaboration workflows, and managed project scope and deliverables to meet tight deadlines and quality standards.
Senior Frontend Developer at Publicis Sapient
April 30, 2022 - August 15, 2025
Led the UI team for eCommerce platforms including Kate Spade & COACH (Tapestry), designing interactions and ensuring WCAG compliance for accessibility. Managed critical projects such as Lightnest & Nestle CIAM, focusing on conceptualization, design, JavaScript implementation, and testing.
Frontend Developer at Tata Consultancy Services
May 1, 2019 - August 15, 2025
Delivered frontend solutions for multiple clients including Citibank projects across Singapore and North America, creating mockups and integrating frontend components. Worked on SIP Trunking (TDC) and Field Force (Fulton Hogan) projects, ensuring cross-browser compatibility and bug-free user interfaces using AngularJS and React.

Education

Bachelor of Technology at GBTU
January 1, 2009 - December 31, 2013
Bachelor of Technology (B.Tech), Computer Science at GBTU
January 1, 2009 - January 1, 2013

Qualifications

Salesforce Certified B2C Commerce Developer
March 1, 2021 - December 31, 2021
Salesforce JavaScript Developer I
January 1, 2023 - December 31, 2023
HackerRank JavaScript – Basic & Intermediate, React, Node, CSS, Problem Solving
January 1, 2024 - December 31, 2024
Toggl Hire MongoDB & React
July 1, 2024 - July 31, 2024
W3Schools Certified HTML Developer
July 1, 2023 - July 31, 2023
Salesforce Certified B2C Commerce Developer
March 1, 2021 - August 15, 2025
Salesforce JavaScript Developer I
January 1, 2023 - August 15, 2025
HackerRank (JavaScript – Basic & Intermediate, React, Node, CSS, Problem Solving)
January 1, 2024 - August 15, 2025
Toggl Hire – MongoDB & React
July 1, 2024 - August 15, 2025
W3Schools Certified HTML Developer
July 1, 2023 - August 15, 2025

Industry Experience

Retail, Financial Services, Consumer Goods, Professional Services, Software & Internet