Shunn Lei Soe Wai

Edited and proofread two book manuscripts for Amazon publication, collaborating directly with the founder to ensure brand voice and consistency. Researched keywords and authored 10+ SEO blog posts across 12 platforms, contributing to successful petition-based advocacy campaigns. Created promotional assets (banners, CTAs, videos) in collaboration with cross-functional teams for international book launch marketing.

Increased company’s LinkedIn followers by 3,000+ in 90 days through content calendar + targeted posts. Partnered with the CEO and Managing Director to ghostwrite blogs and company announcements with clients and adapted quickly to last-minute content changes. Created 20+ digital job marketing assets using Canva and Adobe Express, acquiring a 20% increase in inbound applicant flow. Managed candidate pipelines, booked sales meetings, and performed lead follow-ups with 80% task closure rate. Organized full-day recruitment events with high shortlist conversion.

Managed social media calendar and Facebook account: scheduled posts, created graphics, wrote captions to drive engagement for healthcare services. Acted as page admin, replying to inquiries within 1 hour on average. Supported back-office operations by tracking content assets and preparing quotations and invoices.