Hi! I'm Valentina, a UX/UI and Industrial Designer currently pursuing my Master of Science in Management with a focus on Strategy. I have hands-on experience working in both marketing and platform experience roles, where I've applied my skills in digital marketing, email campaigns, and UX/UI research to help improve platform usability and customer engagement. I love collaborating with cross-functional teams and finding creative solutions to improve processes and brand presence. In my current role at Accenture in Lisbon, I focus on analyzing user feedback and optimizing workflows, while my previous experience at Takeda allowed me to lead creative marketing strategies and implement new tools like Salesforce Marketing Cloud. I am passionate about design, technology, and continuous learning, and I enjoy helping organizations grow by enhancing customer experiences and branding.

Valentina Arroyave

Hi! I'm Valentina, a UX/UI and Industrial Designer currently pursuing my Master of Science in Management with a focus on Strategy. I have hands-on experience working in both marketing and platform experience roles, where I've applied my skills in digital marketing, email campaigns, and UX/UI research to help improve platform usability and customer engagement. I love collaborating with cross-functional teams and finding creative solutions to improve processes and brand presence. In my current role at Accenture in Lisbon, I focus on analyzing user feedback and optimizing workflows, while my previous experience at Takeda allowed me to lead creative marketing strategies and implement new tools like Salesforce Marketing Cloud. I am passionate about design, technology, and continuous learning, and I enjoy helping organizations grow by enhancing customer experiences and branding.

Available to hire

Hi! I’m Valentina, a UX/UI and Industrial Designer currently pursuing my Master of Science in Management with a focus on Strategy. I have hands-on experience working in both marketing and platform experience roles, where I’ve applied my skills in digital marketing, email campaigns, and UX/UI research to help improve platform usability and customer engagement. I love collaborating with cross-functional teams and finding creative solutions to improve processes and brand presence.

In my current role at Accenture in Lisbon, I focus on analyzing user feedback and optimizing workflows, while my previous experience at Takeda allowed me to lead creative marketing strategies and implement new tools like Salesforce Marketing Cloud. I am passionate about design, technology, and continuous learning, and I enjoy helping organizations grow by enhancing customer experiences and branding.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced

Work Experience

Platform experience associate at Accenture
January 1, 2022 - Present
Conducted research and data analysis to identify platform inefficiencies and areas for improvement, driving informed development decisions. Analyzed user feedback to detect UX/UI challenges, collaborating with designers and engineers to enhance platform usability. Trained team members to interpret user feedback effectively, improving the decision-making process for platform enhancements. Worked closely with cross-functional teams to implement automation and optimize workflow efficiency.
Intern marketing area at Takeda
July 31, 2021 - July 29, 2025
Led the creative strategy for email marketing campaigns, designing and executing engaging content to boost customer interaction. Pioneered the implementation of Salesforce Marketing Cloud, developing and training the marketing team on email campaign management. Designed internal company challenges and creative initiatives to enhance brand engagement and team participation.

Education

Bachelor of Industrial Design at Pontificia Universidad Javeriana | Colombia
January 1, 2017 - December 31, 2021

Qualifications

UI / UX design
April 1, 2024 - April 30, 2024

Industry Experience

Professional Services, Healthcare, Software & Internet, Consumer Goods, Media & Entertainment