Available to hire
I am a seasoned marketing and communication specialist with over 20 years of experience working in various industries in Sibiu, Romania. Currently, I work at Dabo Doner, where I focus on developing and executing marketing strategies to enhance brand visibility and engagement. With a strong background in managing marketing teams and campaigns, I enjoy collaborating across departments to deliver consistent and effective messaging.
Throughout my career, I have held leadership roles such as Marketing Manager and Director of Marketing, where I have successfully driven business growth and brand repositioning. Passionate about market research and customer engagement, I am always eager to leverage my skills in strategy, digital marketing, and communication to create value and foster strong customer relationships.
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Specialist marketing si comunicare at Dabo Doner
March 1, 2018 - PresentSpecialist marketing and communication responsibilities.
Manager marketing at ABC BUILDING SRL
June 30, 2025 - July 29, 2025Developed and implemented marketing strategies to increase brand visibility and awareness. Coordinated the marketing team to achieve set objectives. Continuously analyzed the performance of marketing campaigns and adjusted them to maximize results. Collaborated closely with internal departments to ensure message coherence and consistency. Identified market share growth opportunities and developed strategies to achieve these goals. Monitored market trends and adapted marketing strategies accordingly.
Reprezentant vanzari HORECA at Klaus Distribution
March 31, 2019 - July 29, 2025Sales representative role focused on the HORECA sector.
Coordonator marketing, Manager vanzari B2C at S.C. ARIA CLINIC S.R.L.
November 30, 2017 - July 29, 2025Implemented and developed the 'More than health - wellness' concept; Developed the B2C segment including walk-in, occupational medicine, and family doctors; Created a customer database for the B2C segment; Informed current and potential clients about the company's activity directly and through mass media; Prepared advertising plans for each division including media channels, timing, and objectives; Analyzed advertising offers and identified the most beneficial promotional methods; Designed advertising materials including flyers, magazine content, press mockups, website and Facebook ads; Coordinated marketing campaigns; Conducted market studies and local market segmentation; Analyzed pricing and proposed essential adjustments; Created and implemented the CARD PARTENER project (customer loyalty program).
Director Marketing at Policlinica Medica
April 30, 2014 - July 29, 2025Conducted market studies and competition analysis; Promoted the polyclinic locally; Developed marketing strategy; Created promotional packages; Promoted loyalty cards; Managed Facebook page and website; Handled graphic design.
Director national de marketing at S.C NATUR HOUSE ROMANIA S.R.L
October 31, 2013 - July 29, 2025Developed the health concept nationwide; Repositioned unprofitable centers; Achieved a 30% sales increase nationally.
Supervizor zona Sibiu at S.C GALLUP ORGANIZATION ROMANIA
August 31, 2013 - July 29, 2025Coordinated the team of operators for collecting primary marketing data required for nationwide and regional market studies.
Sef departament Marketing at S.C MOARA CIBIN S.A
August 31, 2010 - July 29, 2025Coordinated marketing and advertising activities; Conducted market studies and competitor analysis; Repositioned products in the market; Controlled material and raw material turnover; Optimized supply by centralizing packaging orders; Reduced costs through improved packaging and labeling methods.
Sef Departement Desfacere - Marketing at S.C VICTORIA S.A
June 30, 2003 - July 29, 2025Supervised and organized marketing and sales activities nationally; Positioned new products in the market; Conducted market research and competitor analysis.
Sef Departament Marketing at S.C TRANSILVANIA GENERAL IMPORT-EXPORT
November 30, 2002 - July 29, 2025Analyzed competition; Managed merchandising in the local area.
Economist Marketing at S.C DOBROGEA S.A
April 30, 2002 - July 29, 2025Sampling, merchandising, market studies and marketing research.
Specialist marketing si comunicare at Dabo Doner
March 1, 2018 - PresentDevelop and implement marketing strategies to increase brand visibility and notoriety. Collaborate with internal departments to maintain message consistency. Analyze marketing campaign performance and adjust for maximum results.
Manager marketing at ABC BUILDING SRL
June 30, 2025 - July 29, 2025Develop and implement marketing strategies to increase brand visibility and recognition. Coordinate marketing team to meet company goals. Analyze campaign performance and optimize for better outcomes. Collaborate closely with departments to ensure cohesive messaging. Identify growth opportunities and adapt to market trends.
Reprezentant vanzari HORECA at Klaus Distribution
March 31, 2019 - July 29, 2025Coordonator marketing, Manager vanzari B2C at S.C. ARIA CLINIC S.R.L.
November 30, 2017 - July 29, 2025Implemented and developed the 'Mai mult decat sanatate - wellness' concept. Fostered and expanded the B2C segment, creating databases and merchandising strategies. Managed marketing campaigns including digital and print. Conducted market studies and pricing analysis. Created and implemented a customer loyalty program called CARD PARTENER.
Director Marketing at Policlinica Medica
April 30, 2014 - July 29, 2025Conducted market studies and competitor analysis. Promoted the clinic locally through marketing strategies and promotional packages. Managed social media and website content including graphic design.
Director national de marketing at S.C NATUR HOUSE ROMANIA S.R.L
October 31, 2013 - July 29, 2025Developed the health concept at the national level. Repositioned unprofitable centers on the market. Achieved 30% sales growth nationally.
Supervizor zona Sibiu at S.C GALLUP ORGANIZATION ROMANIA
August 31, 2013 - July 29, 2025Coordinated a team of operators for marketing data collection to support national and regional market studies.
Sef departament Marketing at S.C MOARA CIBIN S.A
August 31, 2010 - July 29, 2025Managed marketing and advertising activities. Conducted market studies and competition analysis. Repositioned products in the market. Controlled material and raw material flow, and optimized packaging and labeling to reduce costs.
Sef Departement Desfacere - Marketing at S.C VICTORIA S.A
June 30, 2003 - July 29, 2025Supervised and organized marketing and sales activities nationwide. Positioned new products in the market. Conducted market studies and competitor analysis.
Sef Departament Marketing at S.C TRANSILVANIA GENERAL IMPORT-EXPORT
November 30, 2002 - July 29, 2025Analyzed competition and merchandized the local area.
Economist Marketing at S.C DOBROGEA S.A
April 30, 2002 - July 29, 2025Performed sampling, merchandising, market studies, and marketing research.
Education
Master at Universitatea Transilvania
January 1, 1996 - December 31, 2000Master at Universitatea Transilvania
January 1, 1996 - December 31, 2000Qualifications
Industry Experience
Consumer Goods, Wholesale & Distribution, Healthcare, Retail
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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