Developed a brand strategy for DreamyDays (Dubai), redefining target audience and segmentation, with UI improvement suggestions to boost engagement. Provided strategic UX and localization recommendations for CMBO AI, optimizing UI, multilingual support, and loyalty integration to suit GCC retail marketing needs.

Assistant Marketing Manager at Apparel Group

Led cross-functional go-to-market strategy for multi-channel campaigns across digital, CRM, and in-store platforms, driving brand growth and increasing customer retention in highly competitive markets. Conducted customer segmentation and competitive analysis to inform data-backed strategies, resulting in improved campaign targeting and higher ROI. Managed end-to-end operations for 10+ retail store launches, aligning timelines, budgets, and teams across departments to ensure successful and cost-effective execution. Generated AED 1M+ in revenue through WhatsApp-led direct marketing campaigns with an 11% redemption rate, achieved at minimal cost through optimized customer targeting. Implemented performance tracking systems in collaboration with vendors and internal teams, enhancing visibility into campaign efficiency and enabling data-driven optimization. Produced executive-level performance reports and strategic recommendations to guide brand direction and resource allocation. Managed so

Marketing & Sales Intern at Yango Delivery

Partnered with the operations team to scale service coverage and improve market penetration, increasing total orders by 75%. Led B2B onboarding initiatives for high-profile clients and contributed to a marketing strategy that supported business development. Participated in cross-border brand strategy formulation with global teams.

Marketing & Sales Representative at Upendra Singh Industries

Assisted in strategic marketing efforts to grow B2C sales and expand market reach. Generated 35+ new leads and optimized customer relationship management through personalized communication and value analysis.

Marketing Professional / Freelance Marketing Consultant at DreamyDays (Dubai)

Developed a brand strategy for DreamyDays (Dubai), redefining target audience and segmentation, with UI improvements suggestions to boost engagement.

Assistant Marketing Manager at Apparel Group

Led cross-functional go-to-market strategy for multi-channel campaigns across digital, CRM, and in-store platforms, driving brand growth and increasing customer retention.

Marketing & Sales Intern at Yango Deli Delivery

Partnered with operations to scale service coverage and improve market penetration, increasing total orders by 75%.