Hi, I'm Anaïs Zech, a passionate marketing professional specialized in digital strategies and communication. Over the years, I've helped various companies enhance their user acquisition, improve customer engagement, and boost brand visibility through tailored marketing campaigns and collaborative team management. I enjoy working across different markets and leveraging my skills in SEO, SEM, and lead generation to deliver measurable growth. I love collaborating with cross-functional teams to create conversion-optimized content and user experiences. Whether managing marketing strategies for SaaS businesses or driving leads through innovative channels, my goal is to find smart solutions that have a real impact.

Anaïs Zech

Hi, I'm Anaïs Zech, a passionate marketing professional specialized in digital strategies and communication. Over the years, I've helped various companies enhance their user acquisition, improve customer engagement, and boost brand visibility through tailored marketing campaigns and collaborative team management. I enjoy working across different markets and leveraging my skills in SEO, SEM, and lead generation to deliver measurable growth. I love collaborating with cross-functional teams to create conversion-optimized content and user experiences. Whether managing marketing strategies for SaaS businesses or driving leads through innovative channels, my goal is to find smart solutions that have a real impact.

Available to hire

Hi, I’m Anaïs Zech, a passionate marketing professional specialized in digital strategies and communication. Over the years, I’ve helped various companies enhance their user acquisition, improve customer engagement, and boost brand visibility through tailored marketing campaigns and collaborative team management. I enjoy working across different markets and leveraging my skills in SEO, SEM, and lead generation to deliver measurable growth.

I love collaborating with cross-functional teams to create conversion-optimized content and user experiences. Whether managing marketing strategies for SaaS businesses or driving leads through innovative channels, my goal is to find smart solutions that have a real impact.

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Language

French
Fluent
English
Advanced
German
Intermediate
Spanish; Castilian
Beginner

Work Experience

Spécialiste en génération de leads at Free-Work
December 31, 2025 - July 29, 2025
Worked on lead generation strategy in a SaaS environment, testing new campaigns including cold mailing, direct messaging, cold calls, and webinars. Adjusted Google Ads campaigns and built collaborative relationships with ATS companies to increase visibility.
Responsable marketing digital senior – France at Prodege LLC
December 31, 2023 - July 29, 2025
Implemented a user acquisition strategy that led to a significant increase in client acquisition. Built strong relationships with publishers to increase reach and visibility. Managed a team of three focusing on marketing strategies across EU markets. Collaborated with multifunctional teams to design high-conversion landing pages and improve user experience.
Acquisition de trafic at Contentsquare (Assistant Tarification)
December 31, 2017 - July 29, 2025
Planned and executed various marketing campaigns including SEO/SEM, email, social media, and display advertising in a B2B SaaS context. Managed and developed the Pricing Assistant's presence on social media platforms. Analyzed and reported on digital marketing campaign performance, focusing on ROI and key KPIs.
Responsable marketing et communication at AD'Missions
December 31, 2016 - July 29, 2025
Developed and implemented a digital marketing strategy using Growth Hacking tools. Managed Google Ads campaigns to generate qualified traffic. Established a lead generation strategy to increase client acquisition.
Développement commercial at L'Art du Jardin
December 31, 2014 - July 29, 2025
Managed client relationships and organized events for a world-renowned exhibition at the Grand Palais in Paris. Designed and executed events with close cooperation between creative, accounting, and logistics teams. Handled client portfolios and researched prospects including new exhibitors and partners.
Spécialiste en génération de leads at Free-Work
December 31, 2025 - July 29, 2025
Work on lead generation strategy in a SaaS environment. Test new campaigns such as cold mailing, direct messaging, cold calling, and webinars. Adjustment of Google Ads campaigns. Development of collaboration relations with ATS companies to increase visibility.
Responsable marketing digital senior – France at Prodege LLC
December 31, 2023 - July 29, 2025
Implemented a user acquisition strategy leading to a significant increase in client acquisition. Created strong relationships with publishers, increasing reach and visibility. Managed a team of three responsible for marketing strategy development across EU markets. Collaborated with cross-functional teams to design high-conversion landing pages and improve the user experience.
Acquisition de trafic (Assistant Tarification) at Contentsquare
December 31, 2017 - July 29, 2025
Planned and executed diverse marketing campaigns including SEO/SEM, email, social media, and display advertising in a B2B SaaS context. Managed and developed Pricing Assistant's social media presence. Analyzed and reported on digital marketing campaign performance, assessing ROI and key performance indicators.
Responsable marketing et communication at AD'Missions
December 31, 2016 - July 29, 2025
Developed and executed digital marketing strategy using Growth Hacking tools. Managed Google Ads campaigns to generate qualified traffic. Established a lead generation strategy to increase client acquisition.
Développement commercial at L'Art du Jardin
December 31, 2014 - July 29, 2025
Managed client relationships and organized events for a globally renowned exhibition at the Grand Palais in Paris. Designed and executed events in close collaboration with creative, financial, and logistics teams. Managed client portfolios and researched prospective exhibitors and partners.

Education

Double Master at ESCE École Supérieure de Commerce International & IAE Poitiers
January 1, 2007 - December 31, 2012
Double Master at ESCE École Supérieure de Commerce International & IAE Poitiers
January 1, 2007 - December 31, 2012

Qualifications

Semestre d'échange académique
January 1, 2011 - December 31, 2011
Semestre d'échange académique
January 1, 2008 - December 31, 2008

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment