Available to hire
I am a Digital Marketing professional with over 10 years of experience in all areas of digital marketing. I am highly skilled in tools like Adobe Suite, Google Suite, HubSpot, and Salesforce. My experience includes digital strategy, social media marketing, paid advertising, campaign management, email marketing, content creation, and website graphic design. I love working in fast-paced, results-driven environments and currently run my own freelance digital marketing business helping small to medium-sized companies grow their online presence.
I also have a strong passion for Diversity & Inclusion and led the firm’s LGBT+ committee for five years. I enjoy creating tailored marketing strategies that increase engagement and visibility and am comfortable managing everything from social media campaigns to creating websites and optimizing ads for lead generation and sales.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Digital Marketing Freelancer at Sally Halion Digital
December 1, 2023 - PresentProviding strategic digital marketing services to small and medium-sized businesses, focusing on social media management, content creation, and paid advertising. Responsibilities include developing tailored social media strategies to increase client engagement and brand visibility, managing paid advertising campaigns optimized for lead generation and sales, creating high-quality content aligning with client branding goals, building and maintaining client relationships, creating and managing websites to drive user retention and sales, and handling all aspects of running a freelance business from client acquisition to financial administration.
Global Digital Marketing Manager at G-P/Globalization Partners
December 31, 2023 - July 29, 2025Led digital marketing for the Partner Marketing team at G-P, developing and implementing a comprehensive global digital strategy for EMEA, APAC, and Americas. Worked with partner companies to build co-marketing digital campaigns, managed LinkedIn always-on paid advertisement campaigns, developed and executed strategic account-based marketing campaigns targeting named accounts, and regularly analyzed campaign results providing comprehensive reports on key metrics and performance indicators.
Digital Marketing Manager at Grant Thornton Ireland
October 31, 2022 - July 29, 2025Managed four websites including copywriting, SEO, and creating content to improve user experience and increase page visits. Designed, planned, and created two new websites for newly acquired firms. Managed sponsorships to increase visibility and brand awareness, planned and implemented digital marketing campaigns, managed strategy and development of digital channels, developed and implemented digital marketing strategies, and presented to the firm Partnership on building their online platform and marketing themselves online. Additionally, managed and coached junior team members, utilized HubSpot and Salesforce for business development, managed campaign budgets ensuring optimal ROI for digital activities across EMEA, APAC, and Americas, and acted as Partner Marketing Account manager for over 400 EMEA silver tier partners. Hosted monthly virtual Lunch & Learn webinars for partner companies.
Digital Marketing Assistant Manager at Grant Thornton Ireland
December 31, 2021 - July 29, 2025Managed website operations including copywriting, SEO, content creation, and performance analysis, resulting in 400,000 website visitors in 2020. Led digital campaigns and provided performance reporting. Served as digital lead for successful graduate campaigns and corporate run events, which trended consistently within top social media rankings. Managed multiple social media platforms, achieving 1.5 million views on LinkedIn posts across one year. Acted as digital lead for company sponsorships and guided partners on improving LinkedIn profiles and engagement. Managed and coached junior team members, skilled in training and development.
Digital Marketing Executive at Grant Thornton Ireland
January 31, 2020 - July 29, 2025Managed social media platforms and websites for the company, creating creative content including images and videos to support service lines, sponsorships, and diversity & inclusion events. Provided internal social media training for staff, established professional relationships with clients, directors, and partners, contributed to the creation of award-winning graduate recruitment campaigns across multiple platforms, managed and implemented social media sponsored campaigns, and reviewed campaign results using analytics tools such as Google Analytics, LinkedIn Analytics, and CRM reports.
Digital Marketing Freelancer at Sally Halion Digital
December 1, 2023 - PresentProviding strategic digital marketing services to small and medium-sized businesses with a focus on social media management, content creation, and paid advertising. Responsible for developing and executing tailored social media strategies, managing paid ad campaigns optimized for lead generation and sales, creating high-quality multimedia content including graphics, video, and copywriting aligned with client branding. Also builds and maintains client relationships, offers strategic advice, reports on key performance metrics, creates and manages client websites using Wix, WordPress, and Elementor for user retention and sales, and manages all freelance business operations from client acquisition to financial administration.
Global Digital Marketing Manager at G-P/Globalization Partners
December 31, 2023 - July 29, 2025Led the Partner Marketing team in digital marketing functions, developing and implementing a comprehensive global digital strategy for EMEA, APAC, and Americas partner teams. Worked collaboratively with partner companies to build co-marketing digital campaigns. Managed continuous LinkedIn paid ad campaigns and executed strategic campaigns targeting named accounts through ABM. Regularly analyzed campaign performance and created comprehensive reports on key metrics and indicators.
Digital Marketing Manager at Grant Thornton Ireland
October 31, 2022 - July 29, 2025Managed four websites including copywriting, SEO, content creation, and imagery, while providing insights to increase page visits and retention. Designed and created new websites for newly acquired firms. Managed firm sponsorships to increase visibility and brand awareness via digital platforms and campaigns. Planned and implemented digital marketing campaigns and strategies. Presented digital marketing approaches to firm partnership for enhancing online presence and LinkedIn usage. Responsible for people management, training, and coaching junior team members. Utilized HubSpot and Salesforce tools for business development and partner communication. Managed campaign budgets for EMEA, APAC, and Americas with focus on ROI. Account manager for 400+ EMEA silver tier partner companies and hosted monthly virtual webinars for partners.
Digital Marketing Assistant Manager at Grant Thornton Ireland
December 31, 2021 - July 29, 2025Managed three websites, including SEO, copywriting, and content creation while analyzing page performance to improve visitor engagement. Led digital campaigns on websites and social media with performance reporting. Served as digital lead for two graduate campaigns and the GT5K corporate run, which trended top 3 on Twitter for four consecutive years. Managed social media platforms including LinkedIn, Instagram, Twitter, Facebook, and YouTube, achieving 1.5 million LinkedIn views in one year. Led company sponsorship digital presence and strategy. Conducted LinkedIn partner profile analyses and provided improvement guidance. Managed and trained junior team members.
Digital Marketing Executive at Grant Thornton Ireland
January 31, 2020 - July 29, 2025Managed social media channels, websites, and created video content to support service lines, sponsorships, and diversity & inclusion initiatives. Developed and maintained professional relationships across clients, directors, and partners. Contributed to creating an award-winning graduate recruitment campaign across multiple platforms including website and social media. Created and managed social media sponsored campaigns and analyzed campaign results with tools like Google Analytics and LinkedIn Analytics.
Education
Higher Certificate in Business Management at Technological University Dublin
January 1, 2010 - December 31, 2011Degree in Business Studies at Technological University Dublin
January 1, 2012 - December 31, 2014Diploma in Leadership & Management at University College Dublin Professional Academy
January 1, 2018 - December 31, 2018Executive Diploma in Digital Marketing at Marketing Institute and Technological University Dublin
January 1, 2021 - December 31, 2021Leaving Certification at Loreto College Foxrock, Foxrock
January 1, 2006 - December 31, 2010Executive Diploma in Digital Marketing at Marketing Institute and Technological University Dublin
January 1, 2019 - December 31, 2019Professional Diploma in Leadership & Management at University College Dublin Professional Academy
January 1, 2018 - December 31, 2018Higher Certificate in Business Management at Technological University Dublin
January 1, 2010 - December 31, 2012Degree in Business Studies at Technological University Dublin
January 1, 2012 - December 31, 2015Leaving Certification at Loreto College Foxrock
January 1, 2005 - December 31, 2010Qualifications
Adobe InDesign Training
January 1, 2019 - December 31, 2019Adobe Photoshop Training
January 1, 2019 - December 31, 2019Adobe Illustrator Training
January 1, 2019 - December 31, 2019Adobe Premiere Training
January 1, 2019 - December 31, 2019Microsoft Office Training (Word, PowerPoint, Outlook, Excel)
January 1, 2018 - December 31, 2018Advancing Women in Leadership
January 1, 2018 - December 31, 2018Confident Communications
January 1, 2018 - December 31, 2018Personal Effectiveness
January 1, 2018 - December 31, 2018Professional Business Writing (Irish Times)
January 1, 2018 - December 31, 2018Presentation Skills
January 1, 2018 - December 31, 2018Leadership Foundations
January 1, 2018 - December 31, 2018Social Media Training
January 1, 2018 - December 31, 2018Adobe InDesign Training
January 1, 2019 - December 31, 2019Adobe Photoshop Training
January 1, 2019 - December 31, 2019Adobe Illustrator Training
January 1, 2019 - December 31, 2019Adobe Premier Training
January 1, 2019 - December 31, 2019Microsoft Office Training
January 1, 2019 - December 31, 2019Advancing Women in Leadership
January 1, 2018 - December 31, 2018Confident Communications
January 1, 2018 - December 31, 2018Personal Effectiveness
January 1, 2018 - December 31, 2018Professional Business Writing (Irish Times)
January 1, 2018 - December 31, 2018Presentation Skills
January 1, 2018 - December 31, 2018Leadership Foundations
January 1, 2018 - December 31, 2018Social Media Training
January 1, 2018 - December 31, 2018Industry Experience
Professional Services, Media & Entertainment, Retail, Non-Profit Organization, Financial Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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