Victoria Papanikolaou

Available to hire

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Greek, Modern
Fluent
English
Fluent
Dutch
Intermediate
French
Beginner

Work Experience

Brand Manager at Trofonios Distillery
January 1, 2023 - Present
Led cross-functional teams for product launches, achieving a 15% improvement in distribution channels. Planned and executed marketing campaigns, trade events, and industry exhibitions. Developed workflows to enhance project efficiency and achieve KPIs. Identified and onboarded three new distributors in key regions, resulting in a 9% increase in monthly sales revenue within six months.
BTL and Sponsorships Intern at Heineken Global Procurement
October 31, 2024 - July 29, 2025
Developed a Power BI dashboard tracking €35M in project spend and progress, improving reporting efficiency by 20%. Negotiated supplier contracts, achieving a 10% cost reduction and ensuring timely deliveries. Optimized procurement workflows, reducing process delays by 15%. Delivered data-driven presentations to senior management, influencing key decisions.
Account Executive at Valuecom PR Agency
January 31, 2023 - July 29, 2025
Managed large-scale projects for brands like Lipton Ice Tea Greece, AB Vasilopoulos, and Piaggio Greece. Oversaw event planning, marketing initiatives, and website redesigns, ensuring timely delivery. Delivered client presentations and project reports, earning a 95% satisfaction rate from key accounts.
Social Media, Content and Creative Consultant at Freelancer
May 1, 2021 - Present
Managed Social Media and Community for almost 40 business accounts for Bluedot Social digital agency, increasing Social Media Value for each account by 5%. Created engaging content for Social Media platforms, significantly increasing organic engagement and follower counts. Designed and sent more than 300 newsletters with an average conversion rate of approximately 11%.
Marketing & Business Development Strategist at Freelancer
April 1, 2025 - Present
Led the kickoff of Madevo’s full rebranding across website and app, redefining the AI-agent value proposition. Implemented Salesforce Marketing Cloud Engagement (Pardot) from the ground up—configuring the account, designing landing pages and nurture journeys, and launching initial lead-generation workflows. Established GDPR-compliant governance, authored a platform best-practices playbook, and built dashboards to track open rates, CTRs, and initial conversion metrics.
Marketing and Community Associate at One Breath Mindfulness Center
June 30, 2022 - July 29, 2025
Coordinated corporate well-being events for clients like Coca-Cola Greece, Google, Qualcomm, etc. Boosted social media engagement by 20%, enhancing event participation. Organized large-scale international webinars, increasing attendance by 30% through targeted marketing campaigns.
Brand Manager at Trofonios Distillery
January 1, 2023 - Present
Led cross-functional teams for product launches, achieving a 15% improvement in distribution channels. Planned and executed marketing campaigns, trade events, and industry exhibitions. Developed workflows to enhance project efficiency and achieve KPIs. Identified and onboarded three new distributors in key regions, resulting in a 9% increase in monthly sales revenue within six months.
BTL and Sponsorships Intern at Heineken Global Procurement
October 31, 2024 - August 2, 2025
Developed a Power BI dashboard tracking €35M in project spend and progress, improving reporting efficiency by 20%. Negotiated supplier contracts, achieving a 10% cost reduction and ensuring timely deliveries. Optimized procurement workflows, reducing process delays by 15%. Delivered data-driven presentations to senior management, influencing key decisions.
Account Executive at Valuecom PR Agency
January 31, 2023 - August 2, 2025
Managed large-scale projects for brands like Lipton Ice Tea Greece, AB Vasilopoulos, and Piaggio Greece. Oversaw event planning, marketing initiatives, and website redesigns, ensuring timely delivery. Delivered client presentations and project reports, earning a 95% satisfaction rate from key accounts.
Social Media, Content and Creative Consultant at Freelancer
May 1, 2021 - Present
Managed Social Media and Community for almost 40 business accounts for Bluedot Social digital agency, increasing Social Media Value for each account by 5%. Created engaging content for Social Media platforms, notably increasing organic engagement and followers for Uptown Kifisia. Designed and sent more than 300 newsletters with an average 11% conversion rate.
Marketing & Business Development Strategist at Freelancer
April 1, 2025 - Present
Led the kickoff of Madevo’s full rebranding across website and app, redefining the AI-agent value proposition. Implemented Salesforce Marketing Cloud Engagement (Pardot) from the ground up, including configuring the account, designing landing pages, nurture journeys, and launching lead-generation workflows. Established GDPR-compliant governance, authored a platform best-practices playbook, and built dashboards to track key metrics.
Marketing and Community Associate at One Breath Mindfulness Center
June 30, 2022 - August 2, 2025
Coordinated corporate well-being events for clients like Coca-Cola Greece, Google, and Qualcomm. Boosted social media engagement by 20%, enhancing event participation. Organized large-scale international webinars, increasing attendance by 30% through targeted marketing campaigns.
Account Executive at Valuecom PR Agency
June 1, 2022 - January 1, 2023
Managed digital campaigns and website redesign projects for major clients including Lipton Ice Tea Greece, AB Vasilopoulos, and Piaggio Greece. Coordinated with developers and designers on SEO-optimized, user-friendly websites. Supported reporting and client presentations for campaigns achieving up to 95% added media value.
Intern at Heineken Global Procurement
February 2, 2024 - October 2, 2024
Built a Power BI dashboard tracking €35M in sponsorship and marketing project spend, improving reporting efficiency by 20%. Coordinated with cross-functional teams and external partners to ensure timely delivery of campaigns and activations. Negotiated supplier contracts, achieving 10% cost savings while maintaining quality standards. Delivered data-driven presentations to senior stakeholders.
Marketing Lead at Madevo AI
April 1, 2025 - Present
Led Madevo AI's go-to-market efforts, rebrand, website/app relaunch, messaging, and SEO, driving a 35% rise in organic traffic and more qualified leads. Managed business development and expo presence, bringing in 5 pilot cases and converting them into 2 strategic partnerships. Supported product management by feeding back into feature requirements and helping shape the early product roadmap. Drove media visibility, achieving coverage in major UK outlets including BBC and The Sun.

Education

Master in Marketing at University of Groningen
January 1, 2022 - December 31, 2022
Bachelor in Political Science & Public Administration at National and Kapodistrian University of Athens
January 1, 2015 - December 31, 2015
Master in Marketing at University of Groningen
January 1, 2022 - December 31, 2022
Bachelor in Political Science & Public Administration at National and Kapodistrian University of Athens
January 1, 2015 - December 31, 2015
Master in Marketing at University of Groningen
January 1, 2024 - March 3, 2026
Bachelor in Political Science & Public Administration at National and Kapodistrian University of Athens
January 11, 2030 - January 1, 2015
Certificate in Management of Fashion and Luxury Companies at Bocconi University
January 11, 2030 - January 1, 2021
Certification in Digital Marketing at Athens School of Economics and Business
January 11, 2030 - January 1, 2021
Harvard Business School Online Marketing at Harvard Business School Online
February 1, 2022 - June 1, 2022

Qualifications

Certificate in Management of Fashion and Luxury Companies
January 1, 2021 - December 31, 2021
Certificate in Digital Marketing
January 1, 2021 - December 31, 2021
Certification Lean Six Sigma Yellow Belt
January 1, 2024 - December 31, 2024
Business Analytics
January 1, 2025 - December 31, 2025
Certificate in Management of Fashion and Luxury Companies
January 1, 2021 - December 31, 2021
Certificate in Digital Marketing
January 1, 2021 - December 31, 2021
Certification Lean Six Sigma Yellow Belt
January 1, 2024 - December 31, 2024
Business Analytics
January 1, 2025 - December 31, 2025
Master in Marketing
January 1, 2024 - March 3, 2026
Bachelor in Political Science & Public Administration
January 11, 2030 - January 1, 2015
Lean Six Sigma Yellow Belt
January 11, 2030 - January 1, 2024
Certification in Digital Marketing
January 11, 2030 - January 1, 2021
Certificate in Management of Fashion and Luxury Companies
January 11, 2030 - January 1, 2021
Heineken Global Procurement - Business Analytics
January 1, 2025 - March 3, 2026
Harvard Business School Online Marketing
February 1, 2022 - June 1, 2022

Industry Experience

Consumer Goods, Wholesale & Distribution, Professional Services, Retail, Non-Profit Organization, Media & Entertainment, Software & Internet, Education