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As a seasoned SEO specialist with years of experience, I have successfully managed diverse portfolios and global teams, driving organic growth and enhancing online presence for numerous businesses. I'm passionate about leveraging data-driven strategies and collaborating with cross-functional teams to deliver impactful results. I enjoy mentoring and sharing knowledge to boost digital marketing expertise within organizations. I thrive on solving complex SEO challenges — from technical audits to content optimization and site migrations — and I’m dedicated to continuous learning and adapting to evolving digital marketing trends. Let's connect and explore ways to grow and innovate in the digital space.…As a seasoned SEO specialist with years of experience, I have successfully managed diverse portfolios and global teams, driving organic growth and enhancing online presence for numerous businesses. I'm passionate about leveraging data-driven strategies and collaborating with cross-functional teams to deliver impactful results. I enjoy mentoring and sharing knowledge to boost digital marketing expertise within organizations. I thrive on solving complex SEO challenges — from technical audits to content optimization and site migrations — and I’m dedicated to continuous learning and adapting to evolving digital marketing trends. Let's connect and explore ways to grow and innovate in the digital space.

Rom Lerza

SEO Expert, Digital Marketer, Marketing Strategist, +2

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As a seasoned SEO specialist with years of experience, I have successfully managed diverse portfolios and global teams, driving organic growth and enhancing online presence for numerous businesses. I'm passionate about leveraging data-driven strategies and collaborating with cross-functional teams to deliver impactful results. I enjoy mentoring and sharing knowledge to boost digital marketing expertise within organizations. I thrive on solving complex SEO challenges — from technical audits to content optimization and site migrations — and I’m dedicated to continuous learning and adapting to evolving digital marketing trends. Let's connect and explore ways to grow and innovate in the digital space.…As a seasoned SEO specialist with years of experience, I have successfully managed diverse portfolios and global teams, driving organic growth and enhancing online presence for numerous businesses. I'm passionate about leveraging data-driven strategies and collaborating with cross-functional teams to deliver impactful results. I enjoy mentoring and sharing knowledge to boost digital marketing expertise within organizations. I thrive on solving complex SEO challenges — from technical audits to content optimization and site migrations — and I’m dedicated to continuous learning and adapting to evolving digital marketing trends. Let's connect and explore ways to grow and innovate in the digital space.

Available to hire

As a seasoned SEO specialist with years of experience, I have successfully managed diverse portfolios and global teams, driving organic growth and enhancing online presence for numerous businesses. I’m passionate about leveraging data-driven strategies and collaborating with cross-functional teams to deliver impactful results. I enjoy mentoring and sharing knowledge to boost digital marketing expertise within organizations.

I thrive on solving complex SEO challenges — from technical audits to content optimization and site migrations — and I’m dedicated to continuous learning and adapting to evolving digital marketing trends. Let’s connect and explore ways to grow and innovate in the digital space.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

French

Beginner

Spanish; Castilian

Intermediate

Work Experience

Global SEO Manager at Delinian

March 31, 2025 - July 29, 2025

Held hands-on responsibility for technical audits, on-page and off-page optimization, collaborating with developers and marketing teams to ensure effective implementation of SEO recommendations. Supported paid media and social media marketing activities. Conducted training sessions to enhance digital marketing expertise within the company. Worked with global stakeholders to improve online presence, mainly focusing on organic but also paid and social channels. Delivered SEO audits resulting in 20%-40% growth in visibility, drove 2x traffic through site migrations, and improved conversion rates via user flow improvements and CRO collaboration. Helped improve site speed and rankings through Core Web Vitals audits and data-driven keyword strategy.

SEO Account Manager at iCrossing UK

April 1, 2019 - July 29, 2025

Managed end-to-end SEO account and project deliverables for multiple brands and websites. Oversaw planning, execution, and quality assurance alongside team members, agencies, and stakeholders. Developed forecasts and roadmaps aligned with client goals. Led cross-channel SEO activities including on/off-page optimization, content strategy, and social integration. Mentored a team of technical analysts and collaborated extensively across editorial and PR teams. Contributed to new business via insightful data analysis. Took full accountability for client growth and ensured delivery of agency standards.

SEO Account Director at OMD UK

October 1, 2017 - July 29, 2025

Managed teams and cross-channel SEO collaboration to deliver data-driven, market-leading SEO strategies. Focused on new business SEO strategies identifying gaps and quick wins across technical, content, backlinks, and authority. Delivered insightful reporting to clients and internal teams. Oversaw keyword strategy and SEO execution. Stayed ahead of industry trends. Collaborated with CRO, UX, and product teams to analyze user journeys and site designs. Conducted competitor analysis and ensured application of best practices. Trained junior team members and nurtured team morale.

SEO Account Manager at OMD UK

July 1, 2015 - July 29, 2025

Handled all aspects of project and client management including research, data analysis, reporting, and strategy development. Coordinated with senior team members and stakeholders on SEO strategies. Delivered technical site audits and content management to optimize search engine presence. Integrated social media and PPC to boost traffic and conversion. Continuously analyzed on- and off-site factors such as internal linking, content gaps, backlink strategies, and competitor analysis. Actively participated in SEO, outreach, and social brainstorm sessions.

Digital Lead & SEO Specialist at Enhance Media

February 1, 2014 - July 29, 2025

Managed interdisciplinary teams to ensure alignment with SEO strategies and best practices. Collaborated closely with PPC teams for cross-channel keyword integration. Performed technical audits and assisted developers with implementation. Monitored analytics and reported insights to the CEO regularly. Managed backlink clean-up and disavow processes. Oversaw creation and delivery of client reports and coordinated with content teams for keyword research and cross-channel marketing.