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I am Rom Lerza, a Global SEO Manager with FTSE 250 experience, leading a diverse portfolio of 40+ businesses across multiple global divisions. I focus on pricing, data & market intelligence, and work closely with cross-functional teams to align organic, social, and paid strategies with business goals. My approach blends technical SEO, content strategy, and data-driven insights to drive visibility, growth, and revenue. I thrive in multi-stakeholder environments, delivering training and workshops to grow digital capabilities across organizations. I’ve led end-to-end site migrations, geo- and prompt-driven optimization initiatives, and collaboration with CRO, UX, and product teams to improve user experience and conversion. I’m passionate about turning data into actionable strategies that scale globally and optimize resources efficiently.…I am Rom Lerza, a Global SEO Manager with FTSE 250 experience, leading a diverse portfolio of 40+ businesses across multiple global divisions. I focus on pricing, data & market intelligence, and work closely with cross-functional teams to align organic, social, and paid strategies with business goals. My approach blends technical SEO, content strategy, and data-driven insights to drive visibility, growth, and revenue. I thrive in multi-stakeholder environments, delivering training and workshops to grow digital capabilities across organizations. I’ve led end-to-end site migrations, geo- and prompt-driven optimization initiatives, and collaboration with CRO, UX, and product teams to improve user experience and conversion. I’m passionate about turning data into actionable strategies that scale globally and optimize resources efficiently.

Rom Lerza

SEO Expert, Digital Marketer, Marketing Strategist, +4

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I am Rom Lerza, a Global SEO Manager with FTSE 250 experience, leading a diverse portfolio of 40+ businesses across multiple global divisions. I focus on pricing, data & market intelligence, and work closely with cross-functional teams to align organic, social, and paid strategies with business goals. My approach blends technical SEO, content strategy, and data-driven insights to drive visibility, growth, and revenue. I thrive in multi-stakeholder environments, delivering training and workshops to grow digital capabilities across organizations. I’ve led end-to-end site migrations, geo- and prompt-driven optimization initiatives, and collaboration with CRO, UX, and product teams to improve user experience and conversion. I’m passionate about turning data into actionable strategies that scale globally and optimize resources efficiently.…I am Rom Lerza, a Global SEO Manager with FTSE 250 experience, leading a diverse portfolio of 40+ businesses across multiple global divisions. I focus on pricing, data & market intelligence, and work closely with cross-functional teams to align organic, social, and paid strategies with business goals. My approach blends technical SEO, content strategy, and data-driven insights to drive visibility, growth, and revenue. I thrive in multi-stakeholder environments, delivering training and workshops to grow digital capabilities across organizations. I’ve led end-to-end site migrations, geo- and prompt-driven optimization initiatives, and collaboration with CRO, UX, and product teams to improve user experience and conversion. I’m passionate about turning data into actionable strategies that scale globally and optimize resources efficiently.

Available to hire

I am Rom Lerza, a Global SEO Manager with FTSE 250 experience, leading a diverse portfolio of 40+ businesses across multiple global divisions. I focus on pricing, data & market intelligence, and work closely with cross-functional teams to align organic, social, and paid strategies with business goals. My approach blends technical SEO, content strategy, and data-driven insights to drive visibility, growth, and revenue.

I thrive in multi-stakeholder environments, delivering training and workshops to grow digital capabilities across organizations. I’ve led end-to-end site migrations, geo- and prompt-driven optimization initiatives, and collaboration with CRO, UX, and product teams to improve user experience and conversion. I’m passionate about turning data into actionable strategies that scale globally and optimize resources efficiently.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

French

Beginner

Spanish; Castilian

Intermediate

Work Experience

Global SEO Manager at Delinian

March 31, 2025 - July 29, 2025

Held hands-on responsibility for technical audits, on-page and off-page optimization, collaborating with developers and marketing teams to ensure effective implementation of SEO recommendations. Supported paid media and social media marketing activities. Conducted training sessions to enhance digital marketing expertise within the company. Worked with global stakeholders to improve online presence, mainly focusing on organic but also paid and social channels. Delivered SEO audits resulting in 20%-40% growth in visibility, drove 2x traffic through site migrations, and improved conversion rates via user flow improvements and CRO collaboration. Helped improve site speed and rankings through Core Web Vitals audits and data-driven keyword strategy.

Global SEO Manager at Delinian

April 1, 2019 - Present

Hands-on technical audits, on-page and off-page optimization; collaborates with developers and marketing teams to implement recommendations; supports paid media and social activities; conducts training and workshops to raise organization-wide digital marketing expertise; works with global stakeholders to improve organic, social, and paid presence; analyzes data to guide resource allocation; SEO audits yielded 20-40% visibility growth and site migrations doubled traffic; improved Core Web Vitals to 90+; enhanced user flows to boost email opt-ins.

SEO Account Manager at iCrossing UK

April 1, 2019 - July 29, 2025

Managed end-to-end SEO account and project deliverables for multiple brands and websites. Oversaw planning, execution, and quality assurance alongside team members, agencies, and stakeholders. Developed forecasts and roadmaps aligned with client goals. Led cross-channel SEO activities including on/off-page optimization, content strategy, and social integration. Mentored a team of technical analysts and collaborated extensively across editorial and PR teams. Contributed to new business via insightful data analysis. Took full accountability for client growth and ensured delivery of agency standards.

SEO Account Manager at iCrossing UK

October 1, 2017 - April 1, 2019

End-to-end SEO account and project management for 7 brands and 9 websites; forecast and roadmap creation; briefing and QA to high standards; cross-channel coordination with on-page, off-page, social, and content strategies; collaboration with third-party agencies and developers; lead a team of five technical analysts; drive client growth with data-driven insights and cross-functional partnerships.

SEO Account Director at OMD UK

October 1, 2017 - July 29, 2025

Managed teams and cross-channel SEO collaboration to deliver data-driven, market-leading SEO strategies. Focused on new business SEO strategies identifying gaps and quick wins across technical, content, backlinks, and authority. Delivered insightful reporting to clients and internal teams. Oversaw keyword strategy and SEO execution. Stayed ahead of industry trends. Collaborated with CRO, UX, and product teams to analyze user journeys and site designs. Conducted competitor analysis and ensured application of best practices. Trained junior team members and nurtured team morale.

SEO Account Director at OMD UK

July 1, 2015 - October 1, 2017

Led a team of managers and executives; developed data-driven, market-leading SEO strategies; oversaw keyword strategy, content optimization, and cross-channel activities; monitored industry trends; partnered with CRO, UX, and product teams on site redesigns; conducted competitor analyses; trained junior members and maintained high team morale; identified opportunities for new business through insights.

SEO Account Manager at OMD UK

July 1, 2015 - July 29, 2025

Handled all aspects of project and client management including research, data analysis, reporting, and strategy development. Coordinated with senior team members and stakeholders on SEO strategies. Delivered technical site audits and content management to optimize search engine presence. Integrated social media and PPC to boost traffic and conversion. Continuously analyzed on- and off-site factors such as internal linking, content gaps, backlink strategies, and competitor analysis. Actively participated in SEO, outreach, and social brainstorm sessions.

SEO Account Manager at OMD UK

February 1, 2014 - July 1, 2015

Managed client SEO programs, ensuring high-quality deliverables across multiple campaigns; coordinated with editorial and PR teams; supervised a team of analysts; developed forecasts and strategic roadmaps for ongoing growth.

Digital Lead & SEO Specialist at Enhance Media

February 1, 2014 - July 29, 2025

Managed interdisciplinary teams to ensure alignment with SEO strategies and best practices. Collaborated closely with PPC teams for cross-channel keyword integration. Performed technical audits and assisted developers with implementation. Monitored analytics and reported insights to the CEO regularly. Managed backlink clean-up and disavow processes. Oversaw creation and delivery of client reports and coordinated with content teams for keyword research and cross-channel marketing.

SEO & Digital Marketing Specialist at Enhance Media

January 1, 2012 - February 1, 2014

Led technical audits and implemented recommendations; collaborated with PPC and cross-channel teams to maximize traffic and conversions; conducted backlink clean-up and disavow processes; monitored GA/GA4 and produced regular client reports for executive leadership; supported content strategy and keyword research to drive performance.