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I am a highly-motivated and passionate SEO professional with a strong commercial and analytical background. I specialize in creating and implementing SEO strategies that improve organic performance for high-traffic websites. I enjoy collaborating with cross-functional teams and working closely with senior stakeholders to ensure SEO is integrated into all content and technical aspects. With extensive experience managing SEO at group level for multiple brands, I have helped increase non-branded traffic significantly and improve keyword rankings substantially. I’m proactive about SEO best practices and enjoy training internal teams and creating SEO-related materials to foster an SEO-centric mindset across businesses.…I am a highly-motivated and passionate SEO professional with a strong commercial and analytical background. I specialize in creating and implementing SEO strategies that improve organic performance for high-traffic websites. I enjoy collaborating with cross-functional teams and working closely with senior stakeholders to ensure SEO is integrated into all content and technical aspects. With extensive experience managing SEO at group level for multiple brands, I have helped increase non-branded traffic significantly and improve keyword rankings substantially. I’m proactive about SEO best practices and enjoy training internal teams and creating SEO-related materials to foster an SEO-centric mindset across businesses.

Marcus Hall

SEO Expert, Digital Marketer, Content Strategist, +2

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I am a highly-motivated and passionate SEO professional with a strong commercial and analytical background. I specialize in creating and implementing SEO strategies that improve organic performance for high-traffic websites. I enjoy collaborating with cross-functional teams and working closely with senior stakeholders to ensure SEO is integrated into all content and technical aspects. With extensive experience managing SEO at group level for multiple brands, I have helped increase non-branded traffic significantly and improve keyword rankings substantially. I’m proactive about SEO best practices and enjoy training internal teams and creating SEO-related materials to foster an SEO-centric mindset across businesses.…I am a highly-motivated and passionate SEO professional with a strong commercial and analytical background. I specialize in creating and implementing SEO strategies that improve organic performance for high-traffic websites. I enjoy collaborating with cross-functional teams and working closely with senior stakeholders to ensure SEO is integrated into all content and technical aspects. With extensive experience managing SEO at group level for multiple brands, I have helped increase non-branded traffic significantly and improve keyword rankings substantially. I’m proactive about SEO best practices and enjoy training internal teams and creating SEO-related materials to foster an SEO-centric mindset across businesses.

Available to hire

I am a highly-motivated and passionate SEO professional with a strong commercial and analytical background. I specialize in creating and implementing SEO strategies that improve organic performance for high-traffic websites. I enjoy collaborating with cross-functional teams and working closely with senior stakeholders to ensure SEO is integrated into all content and technical aspects.

With extensive experience managing SEO at group level for multiple brands, I have helped increase non-branded traffic significantly and improve keyword rankings substantially. I’m proactive about SEO best practices and enjoy training internal teams and creating SEO-related materials to foster an SEO-centric mindset across businesses.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Senior SEO Manager at SilkFred

June 30, 2025 - July 29, 2025

Created and delivered the group level SEO strategy, collaborating with IT, copywriters, and external PR agencies. Achieved a significant increase in non-branded traffic even during challenging trading conditions. Nearly doubled the amount of ranking keywords, owning content strategy for the onsite blog leading to increases in clicks. Supervised optimised category content creation, improved site architecture and internal linking, conducted detailed keyword cannibalisation and content review, and created new top-ranking product categories. Provided training and created SEO documentation for internal teams and external brands. Produced regular reports for stakeholders.

Senior SEO Specialist at Oh Polly

December 31, 2021 - July 29, 2025

Solely responsible for creating and delivering the group SEO strategy across three brands. Increased non-branded traffic by 60% year on year and non-brand impressions by 120%. Led creation of two new blogs and managed extensive on-page content creation and process development. Ensured smooth Magento 2 migration with minimal SEO impact. Worked on new international site launches integrating SEO best practices. Created high-performing categories and implemented digital PR and link acquisition processes. Provided training and created internal SEO documents. Delivered reports to senior stakeholders.

Senior SEO Specialist / SEO Lead at N Brown Group

January 31, 2021 - July 29, 2025

Managed a team of 5 working on multiple brands including JD Williams, Fashion World, and Home Essentials. Developed and maintained SEO strategy including technical SEO, content management, and outreach for quality link acquisition. Recommended and facilitated technical improvements in an agile environment. Analysed search and ecommerce data to improve website content and identify opportunities. Created reports for senior management and collaborated extensively across teams providing SEO training. Managed third-party agency relationships and collaborated with PPC team to optimize paid media spend.

SEO Specialist at N Brown Group

July 31, 2018 - July 29, 2025

Worked on SEO for JD Williams and Fashion World, providing optimization recommendations and collaborating on implementations with ecommerce and content teams. Reported SEO performance to senior stakeholders and worked with IT on technical SEO developments.

SEO & Earned Media Analyst at N Brown Group

October 31, 2017 - July 29, 2025

Analysed and reported SEO and Social Media results to senior stakeholders and the wider business. Led the research, procurement, and onboarding of a new Social Media Management tool.

Social Media Executive at N Brown Group

July 31, 2016 - July 29, 2025

Created content for social media and the blog of the menswear brand Jacamo. Played a key role in a viral social campaign that trended as the number 1 hashtag on UK Twitter for several hours.

Web Content Assessor at Lionbridge

March 31, 2015 - July 29, 2025

Freelance role assessing quality of websites and webpages according to guidelines, evaluating usefulness of search results, and comparing different search result sets to determine their usefulness in relation to user intent.

Company Director at Bug Hotel Ltd

March 31, 2015 - July 29, 2025

Established and managed a business producing and selling bug hotels through ecommerce and local markets.

Internship at Anthony Stiff Associates

July 31, 2013 - July 29, 2025

Internship role, details not specified.

Internship at Victoria Wade Landscapes

April 30, 2013 - July 29, 2025

Internship role, details not specified.