I'm Kristin Sassmannshausen, a Berlin-based creative with 9+ years of experience translating ideas into platform-native content and campaigns. I specialize in social-first, digital-first, 360° campaigns and have delivered work for brands like Etsy, Google, Nikon, PayPal, Toom Baumarkt, Mercedes-Benz and Hyundai. I thrive at the intersection of culture, platform logic, and performance. I work across content production, social media strategy, and PR, and I love shaping data-driven ideas into engaging formats. I enjoy managing creator collaborations, translating performance data into actionable optimizations, and building cross-functional partnerships that drive results. I speak German natively and English fluently, and I’m energized by opportunities to blend storytelling with measurable outcomes.…

Kristin Sassmannshausen

I'm Kristin Sassmannshausen, a Berlin-based creative with 9+ years of experience translating ideas into platform-native content and campaigns. I specialize in social-first, digital-first, 360° campaigns and have delivered work for brands like Etsy, Google, Nikon, PayPal, Toom Baumarkt, Mercedes-Benz and Hyundai. I thrive at the intersection of culture, platform logic, and performance. I work across content production, social media strategy, and PR, and I love shaping data-driven ideas into engaging formats. I enjoy managing creator collaborations, translating performance data into actionable optimizations, and building cross-functional partnerships that drive results. I speak German natively and English fluently, and I’m energized by opportunities to blend storytelling with measurable outcomes.…

Available to hire

I’m Kristin Sassmannshausen, a Berlin-based creative with 9+ years of experience translating ideas into platform-native content and campaigns. I specialize in social-first, digital-first, 360° campaigns and have delivered work for brands like Etsy, Google, Nikon, PayPal, Toom Baumarkt, Mercedes-Benz and Hyundai. I thrive at the intersection of culture, platform logic, and performance.

I work across content production, social media strategy, and PR, and I love shaping data-driven ideas into engaging formats. I enjoy managing creator collaborations, translating performance data into actionable optimizations, and building cross-functional partnerships that drive results. I speak German natively and English fluently, and I’m energized by opportunities to blend storytelling with measurable outcomes.

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Skills

Experience Level

Language

German
Fluent
English
Fluent

Work Experience

Content + Social Media Specialist (Freelance) at Etsy
June 1, 2020 - Present
Freelance role involving social-native content development, social media strategy, and content production for Etsy’s digital platforms.
Creative Concept Developer at Scholz & Friends Berlin
May 31, 2020 - September 1, 2025
Developed creative concepts for digital-first and 360° campaigns for major clients such as PayPal, Toom Baumarkt, Mercedes Benz, and Hyundai. Involved target group analysis, strategy development for digital and social media campaigns, and production of social media content formats and assets.
Creative Concept Developer at Schröder + Schömbs PR
September 30, 2019 - September 1, 2025
Ideated, pitched, and produced social-native content including shooting and editing. Developed reactive and evergreen content, sourced user-generated content, and managed community and paid campaign setup on Meta platforms for clients like Etsy, Google UK and DE, Nikon Europe, and others.
Project Manager at M.F.P.N. Projektmanagement
January 1, 2016 - September 1, 2025
Managed video production, stakeholder communication, documentation, and reporting. Ensured smooth project workflows and problem resolution.
Freelance Social Content Specialist at Etsy
June 1, 2020 - Present
Ideating, pitching and producing social-native content; conceptualising, shooting and editing; developing reactive and evergreen content; sourcing and cataloging UGC content; community management; paid campaign setup (Meta); client work includes Etsy and partners such as Google UK/DE, Nikon Europe, Brita, Douglas, Just Spices, Vanguard, My Coffee Cup, NABU, Caparol, Simon Mobile, and more.
Creative Concept Developer at Schröder & Schömbs PR
October 1, 2019 - May 1, 2020
Ideating, pitching and producing social-native content; conceptualising, shooting and editing; developing and executing reactive and evergreen content; sourcing and cataloging UGC content; drawing insights from social metrics and reporting.
Cross Media Publisher + PR-Manager at indisoft GmbH
January 1, 2016 - September 1, 2016
Cross-media publishing responsibilities and PR management; development and execution of press materials and campaigns; coordination of content production and stakeholder communication.
Project Manager at M.F.P.N. Projektmanagement
March 1, 2013 - January 1, 2016
Project management and coordination of campaigns; client liaison and cross-functional team leadership; ensuring project delivery from concept to completion.
Art Director / Creative Concept Developer at Schröder + Schömbs PR
October 1, 2016 - September 30, 2019
Ideating, pitching, producing and editing social-native content; developing and executing reactive and evergreen content and formats; sourcing and cataloging UGC content; creator management; drawing insights, analysing and reporting on social media metrics.
Project Manager at M.F.P.N.
March 1, 2013 - January 1, 2016
Ideating, pitching, producing and editing social-native content; developing and managing cross-media campaigns; coordinating creator programs and reporting on social media metrics. Responsible for project planning, timelines and stakeholder communication across multiple campaigns.
Creative Concept Developer at Schröder & Schmbs PR
October 1, 2016 - September 1, 2019
Ideating, pitching, producing and editing social-native content. Developing and executing reactive and evergreen content formats; sourcing and cataloging UGC content; creator management; drawing insights, analyses and reporting on social media metrics. Video editing support (CapCut, Premiere Pro) and coordination of production tooling.
Creative Concept Developer at Schröder & Schmbs PR
October 1, 2019 - May 1, 2020
Creative concept development, social-native content ideation, production coordination and performance analytics. Led campaigns and produced social content for multiple clients.
Content + Social Media Specialist at Etsy (Freelance)
June 1, 2020 - Present
Ideate, pitch, produce, and edit high-performing, social-first content. Develop and execute reactive & evergreen content strategies and formats. Source, curate, and manage UGC libraries. Manage creator relationships and oversee content collabs. Analyze performance data and translate insights into actionable optimizations. Set up and optimize paid social campaigns on Meta platforms. Write compelling copy for social media, paid campaigns, PDPs, and Amazon storefronts. Clients include Etsy, Google UK and DE, Nikon Europe, Brita, Just Spices, Vanguard, NABU, among others.
Creative Concept Developer at Schröder+Schöm bs PR
October 1, 2016 - September 30, 2019
Ideate, pitch, produce, and edit high-performing, social-first content. Develop and execute reactive & evergreen content strategies and formats. Source, curate, and manage UGC libraries. Manage creator relationships and oversee content collabs. Analyze performance data and translate insights into actionable optimizations. Set up and optimize paid social campaigns on Meta platforms. Write compelling copy for social media, paid campaigns, PDPs, and Amazon storefronts. Clients included Etsy, Google UK/DE, Nikon Europe, Brita, Just Spices, Vanguard, NABU.
Social Content Specialist at Etsy
June 1, 2020 - Present
Ideate, pitch, produce, and edit high-performing, social-first content. Develop and execute reactive & evergreen content strategies and formats. Source, curate, and manage UGC libraries. Manage creator relationships and oversee content collabs. Analyze performance data and translate insights into actionable optimizations. Set up and optimize paid social campaigns on Meta platforms. Write compelling copy for social media, paid campaigns, PDPs, and Amazon storefronts.
Creative Concept Developer at Schröder+Schömbs PR
October 1, 2016 - September 30, 2019
Ideate, pitch, produce, and edit high-performing, social-first content. Develop and execute reactive & evergreen content strategies and formats. Source, curate, and manage UGC libraries. Manage creator relationships and oversee content collabs. Analyze performance data and translate insights into actionable optimizations. Set up and optimize paid social campaigns on Meta platforms. Write compelling copy for social media, paid campaigns, PDPs, and Amazon storefronts.
Project Manager at Schröder+Schömbs PR
March 1, 2013 - January 31, 2016
Project management for campaigns; led end-to-end project delivery and cross-functional coordination.

Education

Master of Science at Freie Universität Berlin
April 1, 2012 - April 30, 2015
Cross Media Publisher + PR-Manager at indisoft GmbH
January 1, 2016 - September 30, 2016
Master of Science in Geology at Freie Universität Berlin
April 1, 2012 - April 1, 2015
Master of Science in Geology at Freie Universität Berlin
April 1, 2012 - April 1, 2015
Master of Science, Geology at Freie Universität Berlin
April 1, 2012 - April 1, 2015
Master of Science in Geology at Freie Universität Berlin
April 1, 2012 - April 1, 2015
Master of Science in Geology at Freie Universität Berlin
April 1, 2012 - April 1, 2015
Master of Science in Geology at Freie Universität Berlin
April 1, 2012 - April 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Telecommunications, Consumer Goods, Professional Services, Financial Services

Skills

Experience Level